On July 26, the barrier-free version of the fantasy action film " Under the Stranger " directed by Wu Ershan and adapted from Chinese comics will be released in theaters on the same day as the regular version. The visually impaired can watch it in Beijing, Shanghai, Ningbo, Suzhou, Purchase tickets to watch movies in 74 theaters in Chongqing, Chengdu and other cities.
With the support and guidance of the Shanghai Disabled Persons' Federation and the Shanghai Film Bureau, more than 40 visually impaired audiences and relatives and friends came to Shanghai Cathay Cinema to watch the screening of the barrier-free version of "Under the Stranger". By configuring barrier-free projection equipment, visually impaired friends can wear earphone receivers to listen to the narration, while sighted people can watch the movie the same as usual, thus achieving "integrated viewing" and smoothly watching the same movie in the same theater. Director Wu Ershan and starring Hu Xianxu also "appeared" on the scene through video, calling on more peers and producers to authorize the production of more barrier-free versions of film and television works, so that blind friends can enjoy the fun of watching movies equally.
"Under the Stranger" is the second barrier-free film this summer after " Catch a Baby ", directed by the China Blind Association, jointly produced by Tencent, the China Braille Library, and the Shanghai Film Distribution and Exhibition Industry Association. By adding narration between the lines and sound effects of the original version, it helps the visually impaired understand the plot and achieve coherent viewing.
Visually impaired fans "watch" the barrier-free version of the movie "Under the Stranger"
It is called "Peak Chinese Comic". Since 2016, Tencent has successively promoted the development of animation, games, film and television dramas and other categories of this IP, and has accumulated a solid user base. Director Wu Ershan said that the film "Under the Stranger", like "The Trilogy of the Gods", inherits traditional Chinese culture and makes innovative expressions, and will bring the trend of "national style and extraordinary power" to the summer season.
In order to meet the simultaneous viewing needs of the visually impaired, the production of accessible versions needs to be based on movie sources in advance and complete a series of processes such as commentary script writing, commentary recording, and mixing and synthesis. This requires film producers, producers, and distributors and theater chains and other links to work together. Tencent and its subsidiary China Literature Group, as the main producers of the film "Under the Stranger", promoted the copyright authorization of the film and worked with all parties to open up the entire process from the production of the accessible version to distribution and screening.
In the production process, the public welfare volunteers of Tencent Video’s “Accessible Theater” repeatedly watched and figured out the original film, and wrote an explanation script of appropriate length and precise expression; the visually impaired evaluators participated in the trial viewing process, and improved the language style, narrative logic, and detail description. , put forward suggestions for modifications to the script; Chinese Braille Library oral description experts provided guidance throughout the process and worked with volunteers to optimize the final draft. The "Love Cinema" project team of the Shanghai Film Distribution and Exhibition Industry Association recorded commentary based on the script, edited the commentary audio track, synthesized it with the original film, and finally produced an accessible version.
During the release and screening stage, the barrier-free version of the film received support from Xinli Media and Shanghai Film Technology Factory. The film source with the commentary audio track was made into a digital copy in advance and distributed to theaters with barrier-free screening conditions for screening.
After the barrier-free version of "Catch a Doll" was released on July 13, blind audiences responded enthusiastically, saying that "zero time difference" viewing allowed them to finally watch movies easily with their families, "watch movies" and laugh together, which was great for them. Say it's extremely important.
It is reported that after the accessible versions of "Catch a Baby" and "Under the Stranger" are released in theaters, they will also be launched on Tencent Video's "Accessible Theater" as soon as possible. In May of this year, Tencent teamed up with the Chinese Braille Library to launch Tencent Video "Barrier-free Theater" for blind people to watch movies for free, and authorized a number of high-quality film and television dramas such as " Hot and Spicy " and " The Long Season " , launched volunteer recruitment, accelerated the production of barrier-free versions, and planned to launch more than 600 film and television works in batches to initially solve the actual pain points of visually impaired people having difficulty watching movies online.
The full link from online to offline movie viewing has been opened up, giving the visually impaired people more choices. They can not only go to theaters to "watch new movies simultaneously", but also "watch new movies online" without leaving home.(Li Chao)
Source: Guangming.com
