On July 28, the first issue of the new variety show "Business Hunting for Treasures" was launched. Based on the content of this issue, this variety show should be a variety show that allows celebrity guests to engage in reasoning in a beautiful humanistic and natural environment. While looking for clues and reasoning in various ways, they also try to promote and market these beautiful places. Cultural and natural scenery, thus driving the audience to travel.
However, in terms of the quality of the first episode, this variety show is more like a variety show customized by celebrities for their fans. Only fans can watch many of the content. Ordinary viewers may be disappointed from the beginning. It will feel very embarrassing. From the perspective of ordinary viewers, this variety show is a typical reasoning and unstructured, and has no attractions in tourism.
is a variety show that uses reasoning to find treasures. There is no big problem with this setting. However, the specific reasoning content seems very random and lacks organization and necessity. This is also a common problem in many mystery variety shows. My feeling is that viewers with independent personalities rarely like to watch this type of mystery variety show. why? Because in this kind of variety show, people are passive and put on a show, not active.
The biggest prerequisite for the establishment of reasoning is logical inevitability and uniqueness. The reasoning content designed in a large number of our reasoning variety shows does not have this logical inevitability and uniqueness. They are all far-fetched and made up by the makers of reasoning content. Because of the lack of logical inevitability and uniqueness, people participating in reasoning variety shows are in a passive state, or in other words, they know the answers in advance and then put on a show.
Audiences with independent personalities will ask, why is this kind of unorganized reasoning content created by the program team and allowing celebrities to lead the audience to reason? Audiences with independent personalities will be the first to think about whether the reasoning content conforms to logical common sense and whether it is inevitable and unique. Audiences who do not have an independent personality will follow the so-called reasoning content designed by the program team and enjoy themselves in various ways.
And many of our directors of reasoning variety shows do not understand the inevitability and uniqueness of reasoning logic. These directors and directors come up with their ideas as soon as they come up, and the reasoning content they design can only be forced, implemented, and connected. These problems exist a lot in "Busy Treasure Hunt". In fact, in real life, such problems also exist in large numbers in many script-killing activities. It is inevitable that people with independent personalities will disdain to join in this kind of game. The truly strong design the rules, and the ignorant weak follow the ignorant rules of the game.
Therefore, the reasoning content in this variety show is boring. Beyond reasoning, this variety show should be trying to promote local tourism content. However, the first issue of "Busy Treasure Hunt" did not show what is worth traveling to in this place. Celebrities going to the local area to play games cannot help the local area to truly develop tourism, nor can they really mobilize the audience to travel to the local area. Because when celebrities play games, they just change the background board. This type of background board is the same no matter where it is placed.
A truly effective travel variety show needs to clearly tell the audience what the contemporary tourism resources are, why it allows people to travel, how to solve the problem of food, drink and accommodation after everyone goes there, whether it is convenient, whether the price is reasonable, etc. In recent years in our country, a large number of tourist areas have sponsored such vulgar celebrity travel variety shows. In fact, they are sponsoring the wrong ones. The "carrying ability" of this type of variety show is very poor.
The intuitive feeling that celebrities give ordinary viewers is, "208". what does it mean? They can earn 2.08 million every day. Therefore, they don’t care at all about various consumption in tourist areas. The travel content they recommend cannot basically become everyone’s travel destination. This group of celebrities eat, drink and have fun in every tourist area. In fact, this type of variety show has become the same.
If you really want to promote your own tourism resources, it doesn’t make much sense to invite celebrities to eat, drink and have fun.The travel variety shows that are truly worth watching should be those from the perspective of ordinary people. What everyone is concerned about are transportation issues, food and accommodation issues, price issues, food safety issues, etc. Only by answering these questions seriously can a tourist area become popular.
Based on the above, I think this show "Busy Treasure Hunt" is just a typical fan variety show. Star artists eat, drink and have fun, making fans addicted to the show. By the way, the mentality of the fans is also weird. They are satisfied just watching the celebrities eat, drink and have fun. It is worse than a listening room. (Text/Ma Qingyun)
