The first screening of "The Main Station's 2024 Paris Olympics TV Program Cinema Live Broadcast" - the 2024 Paris Olympics Opening Ceremony Cinema Live Screening came to a successful conclusion , and the audience was finally able to witness the grand opening of the Paris Olympics on the big screen. According to statistics, the live theater broadcast of the opening ceremony of the 2024 Paris Olympics covered hundreds of movie theaters in Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing and other cities. The audience also witnessed this historical moment on the big screen for the first time.
"The moment the Chinese Olympic delegation came out, the whole audience was excited!" "Watching the Olympics on the big screen is a very novel experience. I can't wait to watch the competition." For the audience, watching the Olympics in the cinema makes the audience feel at ease. In the ultimate audio-visual environment, cheer for Chinese athletes, cheer for your favorite athletes, and enjoy the new sense of ritual and excitement of watching sports events. The cinema live broadcast includes a number of popular events. The pre-sale is currently open for . Audiences can lock in screenings in advance through the three major ticketing platforms of China Film Movie Pass, Maoyan and Taopiaopiao in cinemas across the country that meet the conditions for live broadcast screening.
For the Chinese film market, this time the "cinema + Olympics" model is used to achieve the cross-border integration of the Olympic Games and cinema functions under the conditions of clear market entities, clear copyright regulations, and sufficient technical support, which may usher in the summer season. A new hit, refreshing the cinema cultural scene with the passionate "Olympic Stadium".
"Cinema +" welcomes further innovation and upgrade
"Movie + Olympics" marks a new integration of film and television.
The rapid development of Chinese films in recent years has made cinemas a brand new urban living space. Cinemas are not only the terminal of the film market, but also The core area centered on urban cinemas often becomes the center where various cultural activities gather..
Cinema is at the forefront of the film market and is the most market-oriented component. In addition to the continuous supply of excellent film products, its high-quality development also actively strives to upgrade its own services and expand its business formats.
regards cinema as an innovative practice of cultural and sports integration development at the communication level, which has special advantages:
is based on the market demand in the new development stage, so that mass participation viewing activities such as the Olympic Games have a new public cultural space; The second is that film technology, represented by large screens, high picture quality, and high sound quality, has room for market expansion to empower the broadcast of sports events and achieve cross-border integration.
In the early morning of July 27th, Beijing time, Beijing China Film International Cinemas (Tiantian China Cinemas), one of the theaters hosting live broadcasts of the Olympics, was live broadcasting the opening ceremony of the Paris Olympics. The theater was packed and the audience was full of enthusiasm. They spontaneously held the national flag to welcome the arrival of the Chinese sports delegation. In the theater with the new cinity LED technology, the live broadcast of the opening ceremony of the Paris Olympic Games was broadcast to the big screen. With superior screen presentation technology, the artistic opening ceremony was more infectious, and the shocking audio-visual brought the audience A more immersive experience.
As a world sports event, the Olympic Games have special appeal, especially in uniting the national spirit. This time, hundreds of theaters that meet the conditions for live broadcast screening of the Paris Olympic Games are regarded as a symbol of a new round of integration of film and television.
Cinema carefully arranges high-level important sports events and the time difference between Chinese audiences, and reasonably matches them with excellent summer movies. It is not only conducive to the two-way empowerment of movies and sports, but also attracts audiences of different ages and genders to enter the theater. , to achieve the "breaking circle" effect of traditional movie-watching crowds.
Deepen the reform of the cultural system
Enrich high-quality cultural supply
Based on the new development concept, "Cinema + Olympics" This bold breakthrough is undoubtedly a measure committed to optimizing cultural services and optimizing the supply of cultural products.
"Watching the Olympics in Cinemas" innovatively configures market factors to promote the deep integration of television broadcasts and cinema lines and the upgrading of business formats.Its ultimate goal is to rely on repeated market verification to create a new sustainable and replicable model - this not only tests whether the theater's related services can meet the needs of the audience, but also whether the theater can provide a sense of participation, interaction and liveness in watching events. Effective establishment also includes issues such as the reasonable allocation of time arrangements for movie screenings and event screenings, mutual promotion, etc. The needs and satisfaction of the audience are a touchstone. In the process of comprehensively deepening the reform, these explorations are worth looking forward to.
During this event, China Film Distribution actively connected and debugged with the cinemas nationwide that served this event and participated in this live broadcast event, and tried their best to meet the needs of most viewers in terms of schedule. In addition to table tennis that Chinese audiences are highly concerned about, such as There are also events such as basketball, diving, badminton, and women's volleyball, as well as basketball and football events that are suitable for group viewing, have fixed viewing times, and are in line with movie viewing habits. It can be said that the needs of the audience are taken care of in an all-round way. In order to cater to the live broadcast time, relevant theaters have actively prepared in advance, extending business hours, updating catering facilities, etc., and doing their best to meet the audience's needs for watching Olympic events.
After this innovative integration practice of "Cinema + Olympics", China Film will actively expand copyright cooperation with non-film content. In the future, it will introduce more diversified cultural consumption content into cinemas, further optimize and improve it, and meet the people's demand for cultural services. High requirements and create a new spiritual and cultural highland for the people!
