On July 26, 2024, in the glorious and classic banquet hall, many media, experts and fans gathered together to participate in an unprecedented immersive cinema experience. This event not only showcased the latest Sony Bravia TVs, home theater products and core technologies, but was also an all-round immersive experience. The whole process of the event is designed after a cinema screening ceremony, as if it connects time and space, bringing with it the time-honored photos of Sony's 100-year-old film works and the profound accumulation of 60-year television technology, allowing every "invited" participant to watch the movie. We all deeply feel the true charm of Sony Bravia "bringing the theater home".
Traveling through hundreds of years, Sony fully displays its accumulation in the entire industry chain
Strolling through the time tunnel of "100 years of film experts, 60 years of television experts", the century-old film production accumulation of Sony's Columbia Productions and the 60-year development history of Sony Bravia TV stand side by side. On both sides of the tunnel, visitors can fully understand Sony's profound heritage in film production and audio-visual technology.
100 Years of Film Experts 60 Years of Television Experts
Sony Columbia Pictures is one of the most important and oldest studios in Hollywood. Its film library has more than 5,000 classic films, including 12 Oscar-winning films for Best Picture. . Many popular works such as "Men in Black", "Jumanji", "Venom", "Spider-Man", etc. This year marks the 100th anniversary of the founding of Sony Columbia Pictures, which has accumulated a whole century of film heritage.
Sony Columbia 100th Anniversary
Since the release of Sony's first portable direct-viewing transistor TV set tv8-301 in 1960, Sony TV has more than 60 years of profound accumulation. Innovation is also rooted in the DNA of Sony TV. For more than 60 years, Sony has always led the development of the industry with various cutting-edge display technologies, including the first flat-screen TV, high-definition TV, LED backlight TV, 4K TV, screen sound TV and quantum dot OLED TV. , both born from Sony. In 2024, Sony's new generation cinema TV 7 series, 8 series, and 9 series will also be officially released.
60 years of Sony TV development
The "from lens to living room" shooting display area shows the entire process of Sony equipment from movie shooting to home viewing in an artistic form. Sony's products cover the entire film production chain. It has rich experience in film production and knows how to restore the original author's intention. This session not only gave participants a deeper understanding of professional film production links and processes, but also demonstrated how Sony applies these technologies to TV and home theater products to achieve seamless connection from professional theaters to family living rooms. Sony's entire line of TV products adopt unified color science and signal processing that are comparable to professional monitors. They can faithfully restore the images intended by the movie creators and truly bring the theater home!
"From lens to living room" industrial chain advantages
Sony bravia TV and home theater products, opening a cinema-level audio and video feast
At this event, Sony bravia TV and new home theater products were displayed by simulating the living room viewing scene. The different combinations are Sony TV 9 series (miniled), 8 series (oled), and 7 series (miniled); home theater ht-a9m2, sound bar ht-a9000, ht-a8000; neck-mounted Bluetooth speaker ht-an7 .
One of the most highlighted innovative technology displays is the 22bit grayscale control technology, the core technology of miniled TV. This Sony exclusive backlight control black technology is derived from Sony's benchmark monitors. It can accurately capture and restore subtle brightness changes in the picture, achieve up to four million levels of grayscale, and restore the true picture level. It is the new Sony miniLED TV. The key to being able to achieve film-sensitive shadows.In addition, this new Sony bravia TV and home theater product combination has the comprehensive advantages of sound and picture quality adjustment and high-quality content, which can bring theater-level sound and picture quality experience to consumers and bring the theater home!
22bit grayscale control
In terms of image quality, the 2024 new Sony TVs 9 series and 7 series are equipped with 22bit grayscale control technology, which greatly enhances the layering and detail expression of the picture, making every frame more realistic Perfectly reproduce the film's photosensitive and shadow effects. Sony TV 8 series takes advantage of the natural self-illumination of OLED screens to delicately present movie-sensitive shadows and movie-like original colors. With an ultra-thin integrated appearance and a frame with a metallic matte texture, it naturally blends into the home environment and adds a touch of elegance to the living room. bright colors. In addition, Sony TV products all use image quality adjustment technology that is close to Sony's benchmark monitors, which can more accurately restore the original color of the movie, allowing consumers to enjoy a cinema-like visual experience at home.
2024 Sony TV and home theater new product
In terms of sound quality, Sony TV is equipped with multiple audio enhancement technologies and unique speaker technology, which can bring close to cinema-like three-dimensional surround sound effects. In particular, Sony TV cooperates with Sony's new home theater product ht-a9m2, and Sony's new soundbar products ht-a9000 and ht-a8000. Through 360 Cinema Surround Sound Pro technology, it can achieve multi-speaker three-dimensional surround sound effects comparable to those in movie theaters. Used with the new Sony TV, through this newly upgraded AI voice enhancement 3.0 technology and center sound field synchronization mode 2.0 technology, it can also restore the theater-level center sound field, bringing a clear center channel that is close to the sound-transparent screen of a movie theater. , greatly improving the clarity and immersion of movie dialogues, bringing consumers a cinema-level sound quality experience.
Sony home theater products ht-a9m2 and ht-a8000 are respectively paired with Sony TV
If you want to immerse yourself in 360-degree surround sound anytime and anywhere, you can choose the movable private theater ht-an7. Whether you are watching TV, playing games, or playing content on mobile phones, tablets, computers, etc., you can immerse yourself in surround sound without disturbing others. When paired with 2024 new Sony TV products, Dolby Atmos technology can be activated, taking listening enjoyment to new heights.
neck-mounted Bluetooth speaker ht-an7
high-quality hardware helps to present high-quality content. Sony TV users can exclusively enjoy selected 4k ultra-high definition movie content from "Sony Pictures Entertainment" through "Sony Select Cinemas". Sony TV also supports multi-platform, high bit rate, and high frame rate movie content, and can restore the ultimate audio-visual experience through high-quality decoding and image quality optimization technology. This kind of high-quality content and high-quality presentation not only improves the viewing experience, but also allows users to feel the emotions and intentions that the content creators want to express, making every home viewing experience an immersive audio-visual journey in the theater. .
Sony Select Cinema
Sony's native 4ksxrd laser home theater projector creates an immersive viewing and entertainment experience
Today's home viewing solutions are very rich in options, whether it is a video room or a living room theater, for those who pursue high picture quality and large screens For consumers, the event also showcased Sony’s native 4ksxrd laser home theater projector and Sony home theater combination solutions. Thanks to the new native 4ksxrd panel, equipped with an upgraded x1 image processor suitable for projectors and Tricolor Pro technology, consumers can enjoy high brightness, deep blacks, vivid colors, and high dynamics through Sony projectors range of tones, textures and contrasts, and crisp, smooth cinematic action footage. The projector uses a laser light source, which eliminates the cost of lamp replacement and maintenance. It can enjoy long-lasting high-definition 4k images under high brightness and has a use time of approximately 20,000 hours.
Sony Laser Home Theater Projector
One hundred years of film production experience and sixty years of advanced exploration of television technology have brought about the perfect combination and display of Sony bravia audio-visual technology and film art, and a full range of professional film production to home viewing. Process link.Through this bravia new product showcase, Sony not only once again proved its leading position in the field of audio-visual technology, but also demonstrated the integration advantages brought by its complete product ecosystem to consumers, showing consumers the infinite possibilities of restoring a cinema-level viewing experience at home.
Although this new product exhibition has concluded, consumers are welcome to come to the store to experience Sony bravia and new home theater products, and experience the audio-visual feast of bringing the theater home!
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