699 yuan, can I buy an "iphone"? If someone says this to you while walking on the street, my advice is to run quickly and don't look back. Maybe this burly man will come out and block your way. However, if it is online, it may be possible. Of course, there is no need to think about a real iPhone. A "fake" iPhone is no problem.
Some time ago, a new product of LeTV mobile phone was quietly exposed. The appearance of this mobile phone model, LeTV s3 pro, will remind you of an "old friend" because the design of this mobile phone is like this:
Source: JD
The iPhone 15 pro looks like this:
Source: Apple
Apple: Please turn on the microphone and speak.
cannot be said to be exactly the same, it can only be said to be completely consistent. Of course, as a superstar in the mobile phone industry, the appearance of the iPhone has been criticized by others not once or twice. Even if Cook knew about it, he would probably be very calm in his heart, and maybe he would praise it for looking good.
Unfortunately, the front of the LeTV s3pro does not replicate the "pill" design of the iPhone (it is probably because the pill screen needs to be customized, the cost is too high). Instead, it uses a regular hole-punch screen, but it uses a flat screen. The deeply curved design and make this phone look more like a "hybrid" between an Android flagship and an iPhone.
Source: JD.com
If it were just similar in appearance, then the discussion of LeTV s3 pro would stop there. However, as this phone went on sale, the price of 699 yuan made me very interested in it. After all, the y1 pro released by LeTV last year was also priced at the same price. Even without any publicity, it ranked first on JD.com’s 400-700 yuan best-selling list.
LeTV has launched another mobile phone with a similar price this time. Is it planning to replicate the performance of LeTV y1 pro?
100 yuan machine, can you still play like this?
One hundred yuan phone is a price point that is often ignored by everyone, but its market share is not low. According to past data, ’s shipments of mobile phones below one thousand yuan account for about 10% of the entire mobile phone market share. . Therefore, in addition to a number of no-name mobile phones, Redmi, Honor, and Oppo all have corresponding product lines, specifically for the market below a thousand yuan. After searching
on JD.com, you can see a variety of mobile phones priced between 600 and 700 yuan, including redmi 13c, oppo a36, vivo y36t, Honor Play 30m and Nokia c31. You will find that there is no lack of competition here. Even if the price is lowered to 300 yuan or 400 yuan, you can still see Redmi and Honor competing in the competition, but the design and parameters of the products are getting closer and closer to the elderly phones.
Source: Jingdong
Interestingly, after carefully browsing the parameters of several mobile phones, I suddenly discovered that LeTV s3 pro is actually quite capable.
Let’s first take a look at the screen. In this price range, they are basically all water drop screens. Only oppo a36 uses a side hole design. Looking back, Xiaolei’s last mobile phone with a water drop screen has to be traced back. I bought Xiaomi 9 in 2019.
Although in the low-end machine market, the overall difference between water droplets and hole-punch screens is not big, the look and feel of hole-punch screens is indeed better. The LeTV s3 pro has chosen a centered hole-punch design, which is basically the same as the current mainstream mobile phones. This alone makes the "worth" of the LeTV s3 pro look much higher.
Source: Jingdong
Moreover, LeTV s3 pro still has the same deep and curved design. Doesn’t this directly kill many direct-screen phones (although Xiaolei is a direct-screen doge)? Wait, congruent deep and slightly curved? Isn’t this the technology on Xiaomi 14 pro? That's right, but the congruent micro-music of LeTV s3 pro is still "hundred million" different from that of Xiaomi 14 pro.
Source: Jingdong
On the introduction page, LeTV s3 pro is written as "congruent depth slightly curved glass cover", while Xiaomi 14 pro is "congruent depth slightly curved screen". The difference between a few words is actually The hardware is completely different. To put it simply, LeTV s3 pro only has an outer screen cover with a slight curve on all four sides. The main body is actually a straight screen. As for the screen of Xiaomi 14 pro, if you look closely, you will find that it extends slightly to the edge and is slightly bent. of.
Of course, even if it is just a congruent and slightly curved screen cover, the actual feel will be better than an ordinary straight screen design, and LeTV s3 pro also removes the screen bracket, making the connection between the frame and the screen more natural . In terms of design alone, it is not much inferior to mainstream brands' thousands-yuan phones. What's more, LeTV s3 pro also has a metal frame instead of the mainstream plastic frame in hundreds-yuan phones. The overall feel will obviously be better.
Source: LeTV
LeTV s3 pro does not introduce the material of the back cover, so based on experience, it is most likely to be made of plastic. After all, if it is made of glass, then it must be promoted on the product page as a selling point. However, I found that the back cover in the product picture also has a curved design. I also want to give a thumbs up here. The hyperboloid back cover + congruent deep slightly curved glass. As long as the edges of the metal middle frame are properly processed, the holding feel will probably be the same. Check out the 2,000 yuan mobile phone.
As for the most eye-catching image module, although the official parameter is 50 million pixels, you don’t have to have too much expectations for the camera quality of the 100-yuan machine. The remaining two are most likely to make up for the shots. The official even Too lazy to mention parameters.
In terms of appearance design alone, LeTV s3 pro is indeed very competitive in the market of 100-yuan phones. Although judging from the promotional pictures, also has problems such as a chin, thick borders, etc., but in terms of the key holding feel, It will most likely be better than most of its competitors.
Now that we’ve looked at the outside, let’s take a look at the inside. The
processor uses the MediaTek g95, which is also a classic entry-level chip. The AnTuTu score is around 350,000, which is the same as the Dimensity 6100+ of the redmi 13c and the Snapdragon 480 plus of the Honor Play 30m. . However, MediaTek g95 does not support 5G network. In this regard, it is not as good as Redmi 13c and Honor 30m, which is a pity.
Picture source: AnTuTu
Although Xiaolei really wants to chat with everyone about which of these chips is stronger, but after checking the information, he can only say that everyone is only half-measured, and it is enough for daily use. As for In terms of mobile games, I will only play games with low configuration requirements such as Honor of Kings, but don’t have too many expectations other than that.
Apart from the processor, LeTV s3 pro has not many highlights in terms of hardware configuration. The stereo dual speakers count as one, the infrared remote control function counts as one, and then they are gone. The 5,000 mAh battery and 18W fast charge can only be considered below-average in a 100-yuan phone. However, considering the configuration of LCD screen + low-power 4G chip, the battery life should be good.
Taken together, most of the cost of LeTV s3 pro is actually placed on the appearance design. It has the recognition of iPhone and the design of Android flagship. When placed offline, it can attract the attention of many buyers just by its appearance. Although the hardware parameters are not dominant, can be ranked in the top three when comparing other mobile phones in the same price range. Taking into account the appearance bonus, it is indeed a recommended mobile phone in the 700 yuan range.
However, it may be a bit difficult for LeTV s3 pro to reproduce the results of LeTV y1 pro, because in the past two years, redmi has once again set its sights on the 100-yuan phone market.
LeTV mobile phone, hard to return to its peak
Although many people may not remember it, the sales volume and reputation of LeTV mobile phone were once ranked among the best in China. In digital enthusiast forums such as Kuan, there are still many People miss the LeTV mobile phones of yesteryear. However, after Jia Yueting left and LeTV fell into financial disputes, LeTV mobile phones became the last song. It was only in the past two years that it began to return to everyone's attention.
Compared with the mobile phone market in 2024, the mobile phone market in 2024 will remain the same but the players will change. What will change is the intensity of competition. Mobile phone manufacturers that moved from low-end to high-end with are now beginning to return to the low-end entry-level market. If LeTV wants to use the 100-yuan phone market as a place to make a comeback, I'm afraid it will be difficult to do so.
Starting from the second half of 2023, mainstream manufacturers such as vivo, Xiaomi, and Oppo have accelerated their layout in the thousand-yuan phone market. For example, vivo has launched a number of thousand-yuan products in the past three months. , covering different user groups. Although the war has not yet reached the market below a thousand yuan, my intuition tells me that this will happen sooner or later.
Source: Jingdong
For example, redmi has been re-arranging the hundred-yuan phone market since last year and launched redmi note12. Compared with the previous generation, although the performance of note12 has hardly improved, it has made significant upgrades in screen and image. , giving a new generation of 48-megapixel camera and 1200-nit brightness OLED screen.
Moreover, although note12 is a product of 2023, it can still be regarded as a "flagship phone" in the 100-yuan phone market, and it has now been reduced to 799 yuan. Compared with the starting price of , there is only one difference between the starting price of LeTV s3pro. 100 yuan. Moreover, the 799 redmi note12 is the 8+256GB version, while the 699 LeTV s3pro is 6+128GB. By the way, the 6+256GB version is 799 yuan.
Source: JD
Comprehensive comparison, you will find that except for the appearance design, LeTV s3 pro basically loses to note12 in other parameters. Taking into account Xiaomi's after-sales service and MIUI system, Note12 is obviously a better choice for most users.
Although it is somewhat unkind to use a mobile phone that is close to being discontinued to compare with a new phone, this is the current status of the 100-yuan phone market. In fact, most products have not changed much compared to the mobile phones of the previous two years. , cost constraints lead engineers to make more choices. If the performance is good, the appearance and screen will have to be improved. If the appearance and screen are good, the performance will have to give up upgrading.
It can be said that the hundred-yuan machine actually tests the manufacturer's supply chain integration capabilities. Large-volume procurement and independent production lines will significantly reduce the cost of products and make product pricing more competitive. At the same time, this also means that ordinary manufacturers It is actually very difficult to launch a product that beats the big manufacturers.
is written at the end
Today’s mobile phone market has long been a red ocean market, rather than a blue ocean when LeTV first entered the market in 2015. Mainstream manufacturers such as Xiaomi, Oppo, vivo, etc. not only have mature supply chains, but also have a wide range of markets. Awareness and reliable after-sales service are things that LeTV cannot easily match.
In addition, consumers in the 100-yuan machine market pay more attention to cost performance and practicality. Although LeTV S3 Pro has made some innovations in appearance, the hardware configuration and overall performance are still difficult to compete with products from mainstream brands. , especially in the key aspects of battery life, photography and system experience, LeTV s3 pro has no obvious advantages. Even if the excellent appearance can get more attention offline, LeTV's offline channels are far from being able to compete with manufacturers such as Miov compared to.
Regardless of whether it is online or offline, I am not optimistic that LeTV s3 pro can regain the market's attention. It is even more difficult to revive LeTV mobile phones. However, considering the current situation of the LeTV team, it is estimated that they have returned to the market with the mentality of earning more or less. After all, if it is really said, the current LeTV mobile phone and LeTV may only have an authorization relationship.
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7 is popular in July, Lei Technology·Mid-year review topic is online, summarizing the brands, technologies and products worth recording in the technology industry in the first half of 2024, recording the past and looking forward to the future, so stay tuned.
