From the hit drama "Flowers" at the beginning of the year, which made the once peaceful Yellow River Road in Shanghai become an Internet celebrity check-in point in the city walk, to the recent "My Altay", which has made Xinjiang tourism usher in "vast wealth"... In recent years, Many film and television works have become the new business cards of cultural tourism in cities, and more and more people are willing to "go to a city for a TV series or a movie."
In the summer, check-in tours to film and television filming locations have become a "dark horse" in tourism. How can " film and television + cultural tourism" achieve two-way travel?
More than one film and television drama filming location
A popular spot for internet celebrities
The filming location for the movie "Changjin Lake"
The old railway station located in Meishan Town, Changxing County, Huzhou, Zhejiang Province was once one of the filming locations for the movie "Changjin Lake". At that time, with the popularity of the film, this station full of historical marks became an internet celebrity check-in spot attracting tourists and movie fans to come and take photos.
Although the movie set has long been dismantled, tourists can still rely on their impressions of watching the movie to find "traces" of the filming in this subsequently built industrial and cultural street.
The filming location of the TV series "Children of Jinggangshan"
As one of the filming locations of the TV series "Children of Jinggangshan", the "Red Tour" in Yanfang Ancient Village, Jishui County, Jijiang Province, was once very popular. Now that the traffic is slowly dissipating, a group of young people have come here to shoot short videos and develop "post-film and television works."
Under the cooperation invitation of the local cultural and tourism department, short video enthusiast Qiu Sulan has been shooting in the scenic spot since this year. He has launched many red, antique and green cultural and tourism short videos, which has increased the traffic of the scenic spot. "The village itself It is a 4a-level scenic spot. The scenic space, facilities and services are relatively complete, making it more convenient to shoot and produce more films.
The filming location of the TV series "In the World"
It has been more than two years since the premiere of "In the World", but this one is. The TV series shot in Jilin is still the "White Moonlight" in the hearts of many people, and the city "Jichun" in the TV series has also lived in the hearts of audiences across the country.
In "The Human World", the improved house of the protagonist Zhou Bingkun's family is located in the Changchun Water Culture Ecological Park, formerly the No. 1 Water Purification Plant of Changchun City. After the hit "Human World", many tourists came here to experience the unique charm of industrial heritage.
commentator Ning Xinyu introduced that there is a "Jishantang" canteen in the park, which is now a staff canteen. The interior of the hotel is restored 1:1 according to the "Jishantang Restaurant" scene in the play, and there are plans to sell some "People" inside. The same cuisine as the world.
The "Human World" TV series and the Changchun Water Culture Ecological Park have "upgraded" each other. The park's original influence, coupled with the influence of the TV series, and relying on the factory buildings, equipment and other city business cards of the water purification plant in the park, make "Human" The scenes in "The World" are getting better and better.
The filming location of the TV series "Hometown of Stars"
Two months ago, the TV series "Hometown of Stars" became a hit, telling the story of two generations of Chinese winemakers in the Helan Mountains who changed the appearance of their hometown through entrepreneurship and lived a happy life together. The TV series was filmed in many wineries in Ningxia. Ma Yingnan, the tourism reception manager of one of the wineries, said that when the TV series was launched, the winery cooperated with the local publicity department to set up check-in points at important filming locations and integrated the plot of the TV series into it. Daily reception is being explained.
Ma Yingnan: Ningxia is the filming location for many TV series and variety shows. After the TV series and variety shows become popular, they will receive a certain amount of traffic. We knew that when "Hometown of the Stars" was to be launched, we took this aspect into consideration, so we were prepared.
How can the cultural industry and tourism industry
be deeply integrated in the long term?
In recent years, the domestic film and television industry has prospered and developed, and the effect of film and television dramas on the cultural tourism of filming locations has become increasingly obvious. Through vivid stories and scene settings, film and television dramas allow the audience to have a strong sense of immersion in the filming locations and products in the drama, stimulating the audience's desire to experience and consume on the spot.
With the introduction of film and television dramas, whether the hardware capabilities of the filming location can handle the corresponding traffic, and whether it can use this opportunity to complete an urban space transformation and infrastructure upgrade... These are all operated by local governments and cultural tourism companies. Managers need to think long term.
The 2023 New Year's drama "Crazy" has made Guangdong delicacies such as pork trotter noodles, rice rolls, and congee-based hot pot popular, and also made Jiangmen, Guangdong, one of the scenic spots in the drama, popular. In fact, Jiangmen's "masterpiece" is not only "Hurry", but also classic film and television works such as "Let the Bullets Fly" and "The Grandmaster" were produced in the Chikan Overseas Chinese Ancient Town in Kaiping.
Xu Fei, the person in charge of Chikan Overseas Chinese Ancient Town International Tourism Resort, said that excellent film and television drama IPs have evolved into scenes in some scenic spots and have been preserved for a long time.
Xu Fei: In order to keep the popularity of the shooting location, it must be integrated with the local buildings and neighborhoods. For example, we completed a night tour product some time ago, which brought together some local intangible cultural heritage activities, such as lion dancing, dragon dancing, Lantern techniques are particularly popular with tourists.
Due to the long construction period, problems such as natural loss and roof collapse have occurred in the arcades here. A considerable number of them are no longer suitable for living. At the same time, local residents have also faced problems of outdated residential facilities and limited economic development. Chikan Overseas Chinese Ancient Town fully listened to the demands of the indigenous people during the development of IP for film and television dramas and achieved co-construction and sharing.
The movie "Jiang Yuan Lane" was located at the intersection of Zhapu Road and Bei Haining Road in Shanghai. Not long ago, the filming location began to be demolished one after another. The number of local residents and tourists who previously took photos of the black and white walls of "Jiang Yuan" has gradually decreased. However, the black and white walls of "Jiang Yuan" and the Shengli Cinema opposite will reappear in the public eye in the future as the Zhapu Road Film and Television Base. .
Shen Bin, the manager of Shengli Cinema, said that this place will be updated into a "living film and television base" in the form of a traditional Shanghai neighborhood.
Shen Bin: Zhapu Road is a street with a century of history and culture, and every building has a story and vitality. With urban renewal, many people have moved away. We plan to use the communication and economic effects of movie IP to revitalize this place and introduce some snacks, antique furniture, cheongsams, Chinese teahouses, etc. to make this place full of fireworks.
Tang Yunyi, deputy director of the Institute of Applied Economics of the Shanghai Academy of Social Sciences, analyzed that the reason why film and television dramas can drive the development of the cultural tourism industry is that first of all, it reflects life and is higher than life, and is a carrier that displays the city's style; secondly, film and television dramas By organically combining characters, stories and scenes, the audience's emotions can be brought into urban life, and the audience can feel the transformation of a city more intuitively and deeply.
Tang Yunyi said: "From film and television to cultural tourism to urban renewal, and finally back to film and television, a complete industrial chain has been formed. Demand and supply are constantly matched and balanced, and continuous upgrades are achieved."
Supervisor丨Liu Li
Reporter丨Han Xueying Liu Xiaofan Zhu Huang Yingzhe
