source | Beacon Professional Edition, Securities Times·e Company, CCTV News, Douban
html On July 3, the movie " silently kills " focusing on the phenomenon of school bullying was officially released. Recently, the popularity of related topics has continued to rise, and the popularity is also reflected in the box office superior.Lighthouse Professional Edition shows that as of 15:00 on July 7, the box office of "Silence", which was released for five days, reached 319 million yuan. The single-day box office on July 6 shot up to more than 110 million yuan. The first movie to hit over 100 million yuan in a single day since "Peace Keepers ", it is considered the first dark horse of the summer season. The platform currently predicts its total box office to be 1.109 billion yuan, and pre-screening media box office predictions are as high as 1.2 billion yuan. The current Douban score of the film is 6.9.
Lighthouse Professional Edition screenshots as of 15:00 on July 7, 2024
Douban screenshots
Information shows that "Silent Kill" is another crime suspense film directed by Ke Wenli, the director of the well-known film "Manslaughter", and directed by Wang Chuanjun, Junning Zhang and Wu Zhenyu star. The film is produced by Maoyan, Taopiaopiao, China Film (600977.sh), Wanda Film (002739.sz), Hengdian Film and Television (603103.sh), etc.
Screenshot of Lighthouse Professional Edition
At present, the film's film scheduling rate has increased to 33%, and the trend of continuous daily increase in box office is quite obvious. Some people in the industry believe that the film is expected to replicate the trend of last year's ": She Disappeared" and heat up the summer season. According to the Beacon Professional Edition, the total box office of "She Disappeared" was 3.524 billion yuan, with a box office of 159 million yuan on the first day.
It is worth mentioning that as of July 7, one-third of the summer season has already had a cumulative box office of only 2.9 billion yuan. The highest box office is " There is a Commissary in the Cloud " - 450 million yuan. The overall box office of movies this year is sluggish, and there is currently no movie with a box office of more than 1 billion yuan.
Regarding the performance of the upcoming summer season, China Galaxy Securities recently mentioned in a research report that the performance of the summer season in June was weak in the first month. There were 41 films released in June, and the number of films fell by 26.79% and 30.51% respectively year-on-month. Considering that many key films are currently expected to be released in the summer season, it is expected that with the release of key summer films in July, the box office market is expected to pick up.
Chen Jin, a data analyst at the Lighthouse Research Institute, said: "Although summer movies do not have the explosive growth in a short period of time like the Spring Festival and National Day movies, they have more stamina. In 2023, the box office of summer movies fell for five consecutive weekends. The film's box office in the second week exceeded that of the first week, breaking out of a counterattack box office curve. It is very suitable for the release of films with good reputations, and has a more sufficient screening environment. In addition, the summer season is also very suitable for some films with characteristics or new genres and themes. , such as last year's summer "anti-fraud" theme " is all-or-nothing ", the youth sports theme " passionate " and the trendy " Barbie ", etc., all have outstanding box office results.
