Every reporter: Song Meilu Every editor: Wenduo
Following the 8th Hundred Flowers Award held in Chengdu, in August 2024, the 37th Hundred Flowers Award will be held in Chengdu. The flowers are blooming and their flowers are shining brightly. This is a reunion that spans 39 years.
After years of development and accumulation, Chengdu has now become one of the most influential "ticket warehouse" cities in the country, ranking among the top box office in domestic cities all year round. The latest data from Maoyan Professional Edition and Lighthouse Professional Edition show that in the first half of 2024, Chengdu’s box office reached 660 million yuan, ranking fifth among major cities in the country. Sichuan Province, where it is located, also ranked first in the country with a movie box office of 1.352 billion yuan. fifth.
Image source: Maoyan Professional Edition
In addition, "Daily Economic News" reporters found that for three consecutive years, Chengdu's GDP and box office have both ranked among the top in the country. Chengdu's GDP and movie box office data in the past three years have shown a significant positive correlation. This not only reveals that film consumption is an important indicator of urban economic vitality, but also reflects the key role of culture and entertainment in promoting regional economic development.
As the economic and cultural center of the western region, Chengdu's steady GDP growth and the prosperity of the film market complement each other, jointly shaping the city's comprehensive competitiveness.
"Those realistic masterpieces that can touch the emotional resonance of the audience are increasingly receiving widespread attention."
In line with the Hundred Flowers Award's policy of "letting a hundred flowers bloom", the nomination list of this year's Hundred Flowers Award is full of highlights. " Thousand Miles Homecoming ", " Chang'an Thirty Thousand Miles ", " Volunteer Army: Heroes Attack ", " Conferred Gods Part 1: Chao Ge Fengyun " and " Article 20 " compete for the film award.
Hundred Flowers Award, as a major event in the Chinese film industry, always adheres to the purpose of "letting a hundred flowers bloom" and is committed to commending the diversity and innovation of film art. This year's nomination list once again reflects this spirit and is brilliant. In terms of directors and screenwriters, Zhang Yimou, Wu Ershan, and Dong Runnian have respectively produced "Article 20", "Fengshen Part 1: Chaoge Fengyun" and " Can't Stop!" "" received two nominations for Best Director and Best Screenplay.
Professor Yin Hong, Vice Chairman of the China Film Association and Tsinghua University School of Journalism and Communication, commented in an interview with a reporter from the "Daily Economic News" that this year's nomination list is "a hundred flowers blooming". He further elaborated: "There are works with major historical themes such as "Volunteers: Heroes Attack" and "Fengshen Part 1: Chaoge Fengyun", as well as works with realistic themes such as "Article 20" and "Hot and Spicy". . This means that not only large-scale, high-profile, and genre-focused works can be recognized by the audience, but also those realistic masterpieces that can touch the audience and arouse emotional resonance are also increasingly receiving widespread attention."
Vice Chairman of China Film Association, Tsinghua University. Professor Yin Hong of the School of Journalism and Communication Picture source: provided by the organizer
In terms of actor nominations, in addition to veteran actors such as Andy Lau and Li Xuejian, a number of young actors such as Zhu Yilong, Yi Yangqianxi, and Wang Junkai have also entered the nomination list to compete for the best actor. main character. Ma Li, Jia Ling, Ni Ni, etc. are competing for the best actress. In addition, Jia Ling was also nominated for Best Director for " HOT ". This was her second consecutive Hundred Flowers Award nomination, making her a female film force that cannot be ignored.
"The inclusion of young actors on the list is a full affirmation of these actors. It shows that our young directors, screenwriters, and actors are growing rapidly. They are the future of Chinese films." Yin Hong said.
In recent years, the film and television industry in Sichuan, especially in Chengdu, has sprung up like mushrooms after a rain. It has developed in an all-round way, from film and television base construction and talent training to the introduction of film and television projects and policy support. It has nurtured a number of film and television talents. Screenwriters such as Su Xiaoyuan, Yang Tao, Chen Lan, etc., and directors Mao Weining and Ouyang Fenqiang have become important forces in the industry. They have also produced shows such as "The Ordinary World", "Old Chinese Medicine" and "Chicken Feathers Flying to the Sky". Works with profound connotation and innovative spirit.
's unique lifestyle and colorful natural landforms have also attracted more and more directors and screenwriters to pay attention to and showcase Sichuan culture, including "Space Exploration Editorial Department" where Sichuan dialect and poetry meet, and what director Liu Jiangjiang said " Life Events", which is half of the Chengdu movie, etc.
“I can finally go to Chengdu to see giant pandas”
This year, the 37th Hundred Flowers Film Awards were held in Chengdu. Following the 5th Golden Rooster Awards and the 8th Hundred Flowers Awards, this film event was held in Chengdu again.
"Finally I can go to Chengdu to see giant pandas." "The annual meeting cannot be stopped!" Dai Caijun, representative of the producer and deputy general manager of Beijing Jiaying Spring Pictures Co., Ltd., told the "Daily Economic News" reporter that he is very much looking forward to the Hundred Flowers Award being held in Chengdu. "In recent years, Chengdu's economy has developed rapidly and the pace of life is comfortable. Young people are willing to participate in cultural consumption, and the main consumer group of movies is young people. As a popular film award, the Hundred Flowers Award represents the preferences of the majority of movie audiences and is an important part of the film market. It is an important indicator of the audience's taste, and it is very suitable to hold it in Chengdu, where young people are particularly keen on film consumption. "
Chengdu's cultural industry has been booming in recent years. Data shows that Chengdu will hold 418 exhibitions and 1,500 social education activities in 2023. , receiving 27.6 million viewers. More than 4,000 music performances of various types were held throughout the year, a year-on-year increase of 100%. The performance box office revenue was 1.2 billion yuan, driving economic benefits of nearly 6.7 billion yuan to related industries.
Looking at the box office, Chengdu’s city box office ranks among the top in the country all year round and has now become one of the “ticket warehouse” cities with national influence. Taking the 2024 Spring Festival as an example, according to Beacon Professional Edition data, Chengdu’s movie box office revenue was 153 million yuan, ranking fourth in the city’s box office rankings, with box office data second only to Beijing, Shanghai, and Chongqing.
The relationship between movies and cities goes far beyond the choice of filming location. On a deeper level, film and urban culture shape and influence each other. As the film industry continues to develop, the role of cities in it has become increasingly prominent. The release of "Manjianghong " has made the ancient county of Taiyuan in Shanxi popular; " The Wandering Earth 2" has made Qingdao, Shandong Province a popular tourist destination. It has become a trend for a movie to make a city popular.
Image source: provided by the organizer
Talking about the future trend of cooperation between movies and cities, Dai Caijun believes that this must be developing in a more dynamic, open and rich direction. “In addition to more films choosing more emerging cities as filming locations, some important film festivals will also be more diverse and younger in their selection of host cities, rather than just focusing on traditional ones. An important cultural city.”
At this Hundred Flowers Awards, Chengdu and the China Film Association jointly planned mass activities that benefited all, organized artists to interact with the masses at the grassroots level, and the charity film festival covered 60 theaters and 110 open-air spots. Yin Hong said that through these city activities, we can see the more intrinsic connection between movies and cities. Chengdu is a particularly charming city. I believe that on the one hand, these activities are to promote Chengdu, but on the other hand, they may also help the movie find a new audience. More inspiration, new ways to express a beautiful and happy life.
Daily Economic News
