This Monday, the world-famous British drama "Secret No. 9" will be screened at the Shanghai Grand Theater as part of the "Smell of Magnolia" benefit screening. The two screenwriters and starring actors Steve Pemberton and Rhys Tse Smith flew to Shanghai specially from the UK. This is one of the most lively events of this year's TV Festival, and tickets for the event were sold out in just one minute. The main creator was equally excited: "The world premiere of the stage play "Secret No. 9" will be in Shanghai."
html On the evening of June 28, as the "Magnolia Awards" were presented at the Lingang Performing Arts Center, the 29th Shanghai TV Festival will officially come to an end. In these five days, film and television people and drama fans went both ways. Excellent classic dramas at home and abroad appeared on the screen, and people-friendly screenings came to the cultural space at the doorstep of citizens; in the name of television, old and new friends went to the "Shanghai Appointment" again to show The charm of Shanghai, a people’s city.The film competition has achieved full coverage in five continents by country.
The Shanghai TV Festival every year is the season of sowing and harvesting. As a judge of the Chinese TV drama unit, director Yang Lei not only came with the task of selecting the best TV series of the year, but also brought a new drama "The Year of Peace", which is expected to start filming in the second half of the year. "For film and television people, the TV Festival can bring everyone together and exchange what they have. The sowing for a year will be harvested at the TV Festival."
This year, the Magnolia Awards films continued to maintain a high level, building on the original basis. It has expanded cooperation with television organizations in India, Australia, Turkey and other countries, and the number of countries and regions recruiting films has also increased from 49 last year to 57, achieving full coverage of five continents, with nearly a thousand audiovisual works at home and abroad, and nearly 57 countries and regions. The largest number in the individual feature film cycle. In the TV series category, about 190 Chinese dramas were registered; overseas dramas increased from nearly 110 in the previous year to nearly 170, an increase of 53.7%; the number of registered works in the documentary and cartoon categories also increased significantly, and the number of overseas works increased significantly. The proportion increases year by year.
In front of the exhibition board of the shortlisted works of this TV Festival's "Magnolia Award", the audience is attracted to stop.
The selection of the Chinese drama unit of this year's Magnolia Award is a collection of outstanding dramas broadcast from April 2023 to March 2024, reflecting the industry's development here. Comprehensive innovation in subject matter, content, techniques, and technology within one cycle. In this awards cycle, the audiovisual artistic expression of Chinese drama series has jumped to a higher level, and a number of masterpieces that resonate with audiences of all ages have stood out. Among them, "Ask the Cangmang" explores innovative narrative methods on major revolutionary historical themes, and brings new ideas to the shaping of great men; "花" integrates the story of a little man's struggle in the shopping mall into the passionate reform and opening up wave of China in the 1990s. , coupled with stylized Shanghainese dialogue and cinematic lens aesthetics, it has become a phenomenon-level production at the beginning of the year; " The Long Season " opens up the idea of high-quality creations and delicately shows the relationship between the times and destiny; " The Great River" Time is Like a Canticle ", "South and North", " The Glory of Fathers " are produced with excellent quality and show the changes of the times and social development from different aspects; "Welcome to Maile Village", "Ask the Heart" and "Imperfect Victim" Based on reality and conveying concerns with a powerful story core; "Storm Chaser" describes the big era starting from small characters, and uses a unique narrative method to create a new world for spy drama narratives.
Chinese director Yan Jiangang, chairman of the Magnolia Awards TV Drama Category Jury, said that the ten Chinese TV dramas and ten overseas TV dramas shortlisted this year gave him and the jury a great deal of recognition in terms of their contemporary, breakthrough and innovative nature. Surprised and moved, "TV dramas shorten the distance between us and the world and expand our understanding of cultural integration. Those colorful, thick, and mysterious stories all demonstrate the unique charm of TV dramas."
Last year, Shanghai For the first time, the Magnolia Awards of the TV Festival include all aspects of online audio-visual content in the selection scope, completing the iteration from the traditional "TV series" model to "drama series" broadcast simultaneously on Taiwan and the Internet, to the implementation of "the same standards online and offline", and in line with The award-winning attitude that keeps pace with the times and is professional and prudent helps accelerate the formation of the "big audiovisual" pattern.During the selection process for this year's Magnolia Awards, there was an increase in the number of registered programs in categories such as Chinese dramas, documentaries, variety shows, and animations, as well as simulcasts on online channels or purely online broadcasts. The proportion of traditional station broadcasts and online broadcasts has been balanced. It also objectively reflects the industry orientation.
Huimin Screening creates a "TV Festival at your doorstep"
At the China Art Palace, Michael Gunton, chief producer of "Earth Pulse III" and creative director of BBC Studios' Documentary and Natural History Department, introduced the production process of this documentary to the audience. : "This is a documentary about nature and the different behaviors of animals. It tells the relationship between man and nature. We captured a swarm of sharks in South Africa, which is a very rare scene."
This year, "The Fragrance of Magnolia" Shanghai The program of the TV Festival will be screened through TV channel broadcasts, Internet broadcasts and offline screenings for the benefit of the people. A total of more than 50 excellent works at home and abroad will be screened, and we will continue to create a "doorstep" TV festival. This documentary, which took five years to shoot, is the opening film of this year.
This people-friendly screening held at the China Art Palace not only attracted a large number of Shanghai residents to make reservations, but also attracted visitors from other places. Because he is very interested in nature-themed documentaries, Mr. Ji, who came to Shanghai from out of town, made an appointment online for the screening of "Earth Pulse III". "Shanghai is an international metropolis. It can invite excellent works and creators from all over the world, which is also a symbol of the city's cultural influence." Mr. Ji said, "I hope that the Shanghai TV Festival can introduce more excellent documentaries and invite more creative teams in the future. Tell us the behind-the-scenes story. "
Shanghai Radio and Television Station
In addition to popular landmarks such as the China Art Museum in previous years, the 20 venues participating in the Huimin screenings of this TV Festival cover 16 districts in the city, including the newly added Shanghai Book City, Shanghai The East Branch of the library is also a "cultural check-in place" for citizens and tourists. On June 17, tickets for the offline screening tours for the benefit of the people were officially opened. In just half an hour, 17 of the 32 events were sold out, with a one-hour ticket sales rate of 81%. "Secret No. 9", "Pulse of the Earth III", " The screenings of "Van Gogh: The Road to the Master" were sold out within one minute of the ticket opening. As of June 20, all performances are booked. The audio-visual consumption scene and urban aesthetic education atmosphere driven by the Shanghai TV Festival's offline screenings for the benefit of the people are quietly integrating into citizens' lives.
In addition, Magnolia's excellent program broadcast also has in-depth cooperation with the six major TV channels of Shanghai Radio and Television Station and the online platform BesTV. The BBC documentary "Jurassic Adventure" about famous paintings was broadcast on Dragon TV. This is the first time that Magnolia's excellent program has been broadcast on a satellite channel. Sports and competitive programs such as "Roger Federer: Road to Champions" are available on Five-Star Sports Channel. A large number of outstanding overseas dramas are presented during prime time, which further expands the number of audiences and the influence of the works.
"Chinese dramas have continued to become popular in Iran in recent years. "The Legend of Female Doctor Mingfei", which tells the story of a female doctor in the Ming Dynasty, is very popular." said the relevant person in charge of the procurement department of Iran's National Broadcasting Corporation. As a new face in the Shanghai TV Festival TV market, there has been an endless stream of partners coming to negotiate in the past few days, and the purchasing department and sales co-production department are too busy to rest. “We have never participated in the Shanghai TV Festival before. After some in-depth research, we finally chose Shanghai among the Beijing International Radio, Film and Television Exhibition, Shanghai TV Festival, and Singapore International Radio and Television Exhibition, and took the initiative to provide support to the Shanghai TV Festival. I sent an email to participate in the exhibition because I was interested in Shanghai’s international influence,” said Ali Husseini, head of the sales co-production department.
TV market
At the "Focus on International: Nicaraguan Audiovisual Program Promotion Conference", Nicaraguan government officials and cultural industry representatives introduced Nicaragua's business environment, infrastructure, film and television development history, etc. to the audience in detail, especially promoting the joint production with CCTV The documentary "Symbiosis". Nicaraguan government officials said that many Chinese film and television productions have appeared in Nicaragua and are deeply loved by local audiences. "We hope to see more high-quality Chinese film and television dramas enter Nicaragua in the future."
Shanghai TV Festival opens up opportunities for Chinese and foreign exchanges of TV series.At the Shanghai Exhibition Center, the TV market has gathered many leading institutions in the industry covering the entire TV industry chain, becoming a one-stop resource integration center covering all aspects of TV production, distribution, and procurement. The activity of the TV market is also an excellent opportunity to test the vitality of a festival market. Here, Chinese TV dramas are aimed at both domestic audiences and overseas exhibitors.
’s participants in the TV market include both “new friends” like the National Broadcasting Corporation of Iran and “old friends” who set up booths every year. Climbing up the stairs from the entrance of Hall W1 of the exhibition center, the first booth is the Xixi Films booth. On May 13 this year, " Good things come in pairs" produced by Xixi was launched on Kazakhstan's mainstream TV channel Channel 7; the costume drama "神影" was broadcast in Singapore, Malaysia, Thailand, South Korea, It is online in many countries and regions such as Vietnam and North America, and includes multi-language versions such as English, Spanish, Russian, and Arabic. "Recently, we have also realized the export of the remake copyright of "Good Things Come in Twos". In the future, we will see the Mongolian Film and Television Production Company's version of "Good Things Come in Twos" produced and broadcasted." Fu Wenjie, executive vice president of Xixi Pictures, said, "Good news The story is the most important, because the story itself can attract everyone's attention, and the excellent production quality will also help spread overseas."
The booth was crowded with people and business negotiations were active
Of course, for exhibitors, the more important thing is to display new works. This time, Xixi Pictures also brought a number of new works such as " Huanyu", " Six Sisters", "Like Brocade", "White Lord" and "Hu Shanwei", both with ancient costume themes and stories about the 1960s. A realistic drama that takes place in Huainan, a small southern town. "From our experience, urban dramas, period dramas, youth, and suspense themes are all very popular. As long as you can find the entry point and the starting point to arouse the emotional resonance of the audience, you can occupy a place in the international market." Fu Wenjie said.
That's exactly what happened. In the past few days, the TV market has continued to heat up. The booths of domestic and overseas film and television production and distribution companies such as Xinli Media, Korea Kocca, and MIP Entertainment Content Market were crowded with people and transaction negotiations were active. Overseas exhibitors such as Iran and South Korea have shown strong interest in Chinese TV dramas, cartoons and documentaries. In addition to the previously popular costume dramas, realistic themes have also become the "new favorite". After "The Legend of the Female Doctor" "went out of the entertainment industry" in Iran, the realistic themes " Together " and "Mountains and Seas" have become popular one after another. Iran's choice of Chinese drama themes is no longer limited to costume dramas. "We are interested in We are very interested in social themes and realistic themes, and we have purchased a large number of film and television dramas and TV programs from CCTV, iQiyi, TVB and other institutions,” said the relevant person in charge.
“The number of forums and market activities at this year’s Shanghai TV Festival has increased significantly compared to last year. We hope that everyone who comes here can get busy and catch up with each event to gain more fresh information. "Chen Guo, director of the Shanghai International Film and Television Festival Center, said that in recent years, the international market has been recovering rapidly, and overseas buyers have begun to return. "We have especially increased the invitations to overseas buyers and film and television institutions, hoping to give greater play to international exchanges. The role of the platform allows global TV people to obtain first-hand information in Shanghai. "
As Mei Yizhen, CEO of MediaPro Group Asia Pacific, said: "The visibility of Chinese film and television content is increasing day by day in the international market."
.