Shanghai is the birthplace of Chinese cinema and one of the birthplaces of modern Chinese pop music. "This year marks the 75th anniversary of the founding of New China. Over the past 75 years, Chinese film and television music has experienced a glorious development process, beating in the hearts of the audience like the pulse of the times." Chairman of the Shanghai Television Artists Association and Vice President of the China Federation of Radio and Television Social Organizations Wang Jianjun said.
html On June 17th and 18th, as part of the Shanghai International Film and Television Festival, the 2024 Film and Television Music Festival and the 2024 China Film and Television Music Industry Seminar were held in Shanghai. Composers, film and television music workers, music scholars and industry experts discussed the topic of "focusing on Chinese film and television music to promote the in-depth development of the "Shanghai Culture" brand building and further enhance the city's cultural soft power and competitiveness."The first film and television music festival held in Shanghai
The first film and television music festival held in Shanghai announced the winners of 15 honors, including the most golden songs of the times, unforgettable movie hits of the times, movie hits of the year, film soundtrack album of the year, and unforgettable TV drama hits of the times. Covering three generations, old, middle and young, the audience can not only listen to the familiar golden songs of the times, but also enjoy this year's hottest film and television music. On the night of
's live broadcast, the number of live broadcast viewers across all platforms exceeded 25 million, and the cumulative number of interactions exceeded 500,000. It ranked first on both Weibo live broadcast lists and received nearly 350 hot searches on the entire network. Among them, there are nearly 200 hot searches on Weibo. The cumulative reading volume of the main topic and topics related to the festival exceeds 1 billion, the number of discussions is nearly 5 million, and the number of topic interactions on the entire network exceeds 10 million. "To better polish the 'Shanghai Culture' brand, Dragon TV takes advantage of the major opportunity of the Shanghai International Film and Television Festival to innovatively launch original variety show IP." said Wang Leiqing, member of the SMG Party Committee, Vice President, and Secretary of the Party Committee of the Dragon TV Center.
Zhou Shen won the honor of "Singer of the Year"
That night, Tan Dun won the honor of "Lifetime Achievement in Film and Television Music". He inspired today's young creators to continuously improve their musical accomplishment and strength, to seize opportunities when they come, and to produce high-quality products. Give back and surprise the audience. Singer Zhou Shen won the "Singer of the Year" honor. “Film and television music is like a time capsule, it can resonate with you at the same frequency and be integrated into your life and memories,” he said.
The theme song of "Journey to the West" "Dare to Ask Where is the Road" won the title of "Unforgettable TV Series Golden Song of the Times", and the famous composer Xu Jingqing won the honor of "Special Contribution to the Times TV Golden Song". At that time, he not only composed all the music for "Journey to the West", but also composed theme songs and music for more than a hundred TV series. This ceremony also specially set up the honor of "International Animation Golden Song", which was won by the song "Until the End of the World" from the Japanese animation "Slam Dunk".
Composer Xu Jingqing won the honor of "Special Contribution to Times TV Golden Songs"
Wang Leiqing revealed that in the future, the spillover effect of the festival will be used to create an original variety show by Dragon TV with the core content of recommending new Chinese film and television films and Chinese original film and television music. , deeply integrating film and television resources and music resources. "At the same time, make full use of the release effect of the SMG all-media platform and cooperate with various film and television institutions, music production platforms, and communication institutions across the country - let good music speak for good works, let good works empower good music, and provide Chinese original film and television The dissemination and innovative development of music provide more possibilities and imagination. "
links resources from all parties to promote "film and television music +"
film and television music has gone through nearly a hundred years, from the initial simple soundtrack to the current diversified music creation. From single sound effects to today's immersive music experience, the creation of film and television music has played a powerful role in promoting the development of Chinese original music and even promoting the dissemination of Chinese film and television works. "The industrial division of labor in film and television music has become more clear. The rise of music streaming media has also accelerated the spread of original soundtracks for film and television dramas, greatly increasing the exposure of music creators and producers. Many 'hit' film and television original songs have appeared one after another. This It not only enriches our audio-visual experience, but also promotes the continuous development of the film and television industry," said Dong Dongdong, a rising composer and musician.
At the same time, with the intervention of electronic music production technology, the problem of fast food and stereotypes in film and television music creation has been further highlighted. At the seminar, composer and Shanghai Conservatory of Music professor Jin Fuzai expressed concerns about the abuse of "canned music" in film and television. He believes that continuous exploration is the main theme of Chinese film and television music, and the vast picture of life is the "fertile ground" for composers to draw creative inspiration. "Film and television music can only succeed if it fits the picture, conforms to the development of the plot, and reflects the psychological state of the protagonist."
Chen Xi, the lyricist of the song "Where Has the Time Gone" agreed: "Life gives us something to say, and creation allows us to express it. Film and television music is as ubiquitous as heartbeat and blood to film and television dramas themselves. Go to the filming site and feel it calmly, because the rhythm and melody changes of the music are closely integrated with the climax and sudden changes of the plot, so that the rhythm of the story can be effectively enhanced."
Seminar site
Facing the challenges of the film and television music industry. With huge growth potential, Zeng Zhizhong, vice president of the content cooperation department and general manager of the performance cooperation center of Tencent Music Entertainment Group (tme), vividly compared film and television music to "clothes". "Compared with developed countries in the film and television industry, where music investment accounts for as high as 8% to 10% of the total cost of film and television projects, China's film and television industry's financial investment and emphasis on music is far from enough, and the cooperation mechanism between film and television and music is also insufficient. It needs to be improved." He called on film and television producers to pay attention to the important role of film and television music, provide broad imagination space and strong financial support for film and television music creation; and give full play to the communication function of film and television music while attaching importance to artistic quality. Open up the production and dissemination chain.
A group photo of seminar guests
At the meeting, composer Xu Jingqing, director and screenwriter Chen Guohui, and Yu Yang, director of the Music Engineering Department of Shanghai Conservatory of Music, also discussed "the impact of AI on film and television music." They agreed that current AI creation still cannot replace creators, and called for the use of film and television music to continue to improve the copyright mechanism. Relevant agencies should introduce policies to attract and train more young people to enter the industry, so that film and television music can enter the stage of creation and dissemination. A virtuous cycle. Yu Yang also proposed that in the future, resources from all parties may be linked to promote "Film and Television Music+" to create a multi-dimensional Shanghai International Film and Television Music Festival covering "master classes, workshops, creative competitions, academic seminars, music performances, etc."
