Blue Whale News June 11 (Reporter Zhang Han) Apple has always been proud of releasing perfect products. In the AI wave since last year, the market has not seen its real actions, but Apple CEO Cook has more than once In the interview, it was revealed that Apple is preparing for AI.
On June 10th, Eastern Time, the much-anticipated Apple Worldwide Developers Conference (WWDC) was officially held. The information was basically consistent with previous reports from foreign media. Apple spent more than half of the time introducing its progress in AI, releasing In order to support the "Apple Intelligence" of generative AI, a new generation of operating systems were released, including ios 18, ipados 18, macos 15, watchos 11, and visionos 2. In addition, Apple announced that Vision Pro will go on sale in China on June 28, with a starting price of 29,999 yuan in China.
Image source: wwdc live video screenshot
Before introducing Apple’s AI products released this time, Cook first set the tone and said that in the past few years, Apple has been using artificial intelligence and machine learning to try to launch more powerful products to meet the richer demands of users. Although the development of generative artificial intelligence and large language models has brought many opportunities, to be able to reflect Apple's core product principles means that artificial intelligence is far more than that simple.
According to analysis by foreign media citing insiders, Apple’s unique secrecy and its cautious approach to hardware and software upgrades hindered its early efforts in the field of AI. Now it finds itself in an unusual position. Taking risks is a must.
Cook believes that the most important thing about Apple's AI products is the need to better understand user needs, and the AI functions used should also be based on personal situations, such as daily arrangements, interpersonal relationships, joint communication, etc. It can help users in various important matters, is intuitive and easy to use, and is deeply integrated into the product experience. The release of
"apple intelligence" means that Apple has finally completed the AI puzzle. Understanding users better and based on personal scenarios is Apple's most competitive bargaining chip.
Late Apple ai
Craig Federighi, Apple's senior vice president of software engineering, pointed out that the biggest advantage of "apple intelligence" compared with some artificial intelligence products on the market is that it can better understand user needs. Craig Federighi introduced that the large language model built into "Apple Intelligence" will be placed at the core of iPhone, iPad and Mac. It can deeply understand natural language, generate language and images, and can also simplify the process of interacting with multiple apps.
Image source: wwdc live video screenshot
Even if understanding user needs means that it needs to be based on user data and information, Apple's point of view is that people should not hand over all the details of their lives and store them in other people's AI clouds for analysis. , so Apple emphasized the advantages of device-side processing, which can identify personal data in various apps but does not need to collect this data. The basis for realizing these functions is Apple's self-developed chip technology, which also means a certain threshold. Only a17 pro and m series chips can provide sufficient computing power foundation. In terms of iPhone, only iphone15 pro and iphone 15 pro max can use the ai function. . According to Apple, if the local computing power is insufficient, it will be sent to the private cloud for calculation. Users can control where their data is stored and who can access it, while protecting privacy and security. Specific to the AI function of
, Siri after the upgrade has increased the ability to understand context, and can understand users more accurately according to needs. When running, special lighting effects will appear around the phone, and responses to user commands will be presented in the form of content cards; Siri also has a lot of information about functions and settings, and can answer several questions about how to operate on iPhone, iPad and Mac; Siri can also perform any operation in the app on its behalf, such as finding the photos you need in the gallery and completing the repairs. Pictures and other functions; Siri can also add the address sent in the message to the contacts, obtain flight details from the email, automatically extract and fill in the document number and other operations.
In terms of more practical operations, Apple puts more emphasis on the focus mode, but the prompt information can be filtered according to the information content, and the more important information is reminded on the screen; the image wand function has been added to the memo, which can be based on the information provided by the user. Generate pictures; when sending text messages, you can also generate personalized emoticons that better suit your mood; support call recording function, you can turn on recording while making a call and directly transcribe it into text, etc.
"Apple Intelligence" will be available for trial in U.S. English this summer; its beta version will be available this fall as part of iOS 18, iPadOS 18, and Mac OS Sequoia.
The system-level cooperation with openai angered Musk
In addition to the client side and private cloud, Apple also announced that it will cooperate with openai and will add chatgpt to Siri in the future. Users can use gpt-4o for free without the need to recreate it. Account, of course, this request will not be recorded. Paid users who are already chagpt can associate the account and use the subscription service.
But the news angered Tesla CEO Musk, who posted a series of posts on x to attack Apple. "It's patently ridiculous that Apple can't develop its own AI yet ensure that OpenAI protects your security and privacy. Apple has no idea what will happen to your data after handing it over to OpenAI, and they're totally selling out by doing so. User. "
Image source: Musk x screenshot
Image source: Musk x screenshot
Musk also said that if Apple integrates openai at the operating system level, Apple devices will be banned from his company. The artificial intelligence company Xai founded by Musk last year is currently one of OpenAI's strong competitors. After the latest round of financing, its valuation has reached US$24 billion.
But openai CEO Altman said on the In the explanation, Apple only spent two minutes introducing openai's chatgpt. On the one hand, Apple wants users to know more about its AI-related functions, but it also means that Apple does not want to "put eggs in the same basket." Craig Federighi said at the end of his explanation that Apple will also add support for other AI models in the future. According to media reports, Apple confirmed that it will integrate Google gemini models in the future.
However, the capital market did not buy into this WWDC. At the close of trading on June 10, local time, Apple closed at $193.12 per share, down 1.91%. Its market value evaporated by $58 billion overnight, and its total market value was approximately $2.96 trillion. It was once again surpassed by Nvidia.
