The 2024 Dragon Boat Festival has come to an end.
As of 22:00 on June 10, the total box office of the three-day Dragon Boat Festival in the mainland film market exceeded 380 million. This result has set the worst record in film history in the past 10 years (excluding 2022 under special circumstances). Compared with the 2023 Dragon Boat Festival blockbuster The box office of 910 million is even more disastrous.
This is directly related to the fact that there are no super popular items during the period.
has two championships, and the box office exceeded 100 million in 3 days. Wu Jing and Andy Lau cannot catch up. The winner of the Dragon Boat Festival is determined!
" Laifu Hotel " was released before the Dragon Boat Festival this year, and a total of 11 new films have been scheduled since then.
However, new films such as " American Civil War " and " Mad Max: Goddess of Fury " have not received much attention. The real contenders for the box office championship during the schedule are " I Don't Want to Be Friends with You " and "Sweep the Crime" "Never Give Up", " Stop and Go " and " Negotiator " are four domestic films.
Currently, "I Don't Want to Be Friends with You" starring Jia Bing is undoubtedly the big winner.
As of 22:00 on June 10, the movie's single-day box office exceeded 20.65 million, and it has won the daily box office championship for two consecutive days. The proportion of films in the schedule has also increased to 18.5%. The cumulative box office in the three days of release has exceeded 100 million, although it is temporarily behind "Sweeping". "Black Never Give Up", but the box office trend is strong, and it is predicted that the final box office is expected to exceed 300 million.
What’s more important is that the cost of the movie is very low, and Jia Bing and Zhuang Dafei’s salaries are not high.
According to online reports, the cost of film production and promotion is around 50 million, and it may be the only profitable blockbuster during this year's Dragon Boat Festival.
movies actually have a mediocre reputation, but in recent years every prime-time comedy film has taken a huge advantage, just like the mainland audience is too short of joy. Regardless of the quality, the audience is only willing to choose comedies, not only Shen Teng and Jia Ling He made a lot of money and began to benefit other comedians.
For example, Jia Bing.
The box office of " The Last Day " in the May 1st episode has exceeded 777 million, defeating Louis Koo, Yang Mi, Wang Yibo and many other popular celebrities, and won the box office championship in the May 1st episode. This time "I Don't Want to Be With You" "Let's Be Friends" and "The Negotiator" produced by Andy Lau and starring in "The Negotiator" and Wu Jing's "Stop and Go" cannot catch up and can't be suppressed!
has won the box office championship in two periods in just over a month.
I’m afraid there will be more comedies in the next few years, and mainland audiences are “blessed”!
losses have become the mainstream of Dragon Boat Festival stalls, and summer stalls are the key to 2024.
Except for "I Don't Want to Be Friends with You", the remaining Dragon Boat Festival blockbusters all faced the pressure of losing money to varying degrees.
As of 22:00 on June 10th, the single-day box office of "Never Give Up" exceeded 19 million, and the cumulative box office in the three days after its release exceeded 106 million.
It seems that the cumulative box office is higher than that of "I Don't Want to Be Friends with You", but there was a week of large-scale screenings before the movie was released, and the movie's trend has begun to dive. The final box office is predicted to be around 200 million.
The movie was completed in 2022. The original title was " clearing the clouds and seeing the sun ", and later it was changed to "Sweeping the Clouds and Seeing the Sun". When Xuezang was released in 2022, it became "Sweeping the Blacks and Never Give Up". The movie The plot was also deleted, and the production cost of the film exceeded 100 million. There is no doubt that it is unlikely that the film will recover its cost.
Before its release, audiences and theaters had high hopes for "Stop and Go".
Produced by Wu Jing Company, there is no doubt about the audience popularity of Hu Ge and Gao Yuanyuan. Unfortunately, as of 22:00 on June 10, the movie's single-day box office has dropped to 15.44 million, and the proportion of scheduled films is only 13.4%. The cumulative box office in the three days of release is only 51 million. , predicting whether the movie's final box office will exceed 100 million is a problem.
Although "Stop and Go" is a drama film, it has invited many stars.
Taking into account the film remuneration alone, the production cost of the movie is probably not low. In addition, with the huge publicity for the movie, the probability of getting the money back is not high.
"Negotiation Expert" obviously wants to copy the success of " Kowloon Walled City ".
's movie promotions basically follow the "Kowloon Walled City" model. As of 22:00 on June 10, the movie's single-day box office was only 14 million, and the cumulative box office in the three days of release was 90.98 million. The proportion of scheduled films dropped to 11.9%. Although The reputation is excellent, and there is a slight downward trend. However, many blockbuster new movies will be released in mid-to-late June, and it may be difficult for the final box office of the movie to exceed 200 million.
Fortunately, Hong Kong films have overseas box office support, and with video copyrights, there is still hope for the film to make a return.
We all know that the Dragon Boat Festival has always been regarded as the outpost of the summer season. This year’s Spring Festival season in the mainland film market had a bad start. Although " Hot and Hot " was extremely popular, the final box office stopped at 3.4 billion and did not complete the 5 billion goal. As expected, the subsequent Qingming Festival, May 1st and Dragon Boat Festival stalls did not have any hits.
also makes the total box office in 2024 lag behind the box office in the same period in 2023.
The most golden summer season of the year has become the key to the film market's counterattack in 2025, but blockbuster blockbusters such as "Feng Shen 2" and "Nezha 2" have missed their appointments.
It may be a bit difficult for the film market to achieve its growth target in 2024.
