reporter Liu Yuhan Jinan report
According to Maoyan Professional Edition data, as of 15:00 on June 10, the total box office (including pre-sales) of new films in the Dragon Boat Festival in 2024 reached 372.4286 million. Among them, "Sweep the Crime·Never Give Up", " I Don't Want to Be Friends with You " and " Negotiator " ranked in the top three, with box office of 96.7364 million, 92.0573 million and 83.6422 million respectively.
As of 17:25 on June 9, the total box office of new Dragon Boat Festival movies (including pre-sales) in 2024 has exceeded the 300 million mark, showing the audience's enthusiasm and expectations for new Dragon Boat Festival movies. However, compared with the 2023 Dragon Boat Festival, the overall box office of this year’s Dragon Boat Festival has declined. Due to blockbuster movies like "The Disappearance of " last year, the box office of the 2023 Dragon Boat Festival (June 22 to 24) reached 909 million yuan, ranking second in the Dragon Boat Festival in Chinese film history. "The Lost Girl" earned 159 million in box office on the first day of the Dragon Boat Festival last year, surpassing the combined first-day box office of all new Dragon Boat Festival films this year.
In this year's competition for the Dragon Boat Festival, the three films "Sweep the Crime: Never Give Up", "I Don't Want to Be Friends with You" and "The Negotiator" have always been in the first tier, and their box office numbers are evenly matched. Among them, "I Don't Want to Be Friends with You" and "The Negotiator" also achieved reverse box office declines on their second day of release.
" stop and go " also relied on word-of-mouth to achieve a box office decline on June 9. As a life-style light comedy, Hu Ge transformed into a "good-for-nothing middle-aged man". Hu Ge and Gao Yuanyuan collaborated for the first time. They won three awards at the Beijing International Film Festival, all of which became "Stop and Go" to attract audiences. What to watch.
The imported films " Mad Max: Goddess of Fury " and " American Civil War " performed weakly compared to expectations. In the four days since their release, they have achieved box office results of 30.1077 million and 18.2785 million, and are still far away from breaking 100 million.
Among the 10 new films released during the Dragon Boat Festival, there is also a phenomenon of "unequal hot and cold". Several films such as "Day and Night Rivers", "Tibetan Love" and "Divorce" were dismal at the box office, some even cost less than a thousand yuan.
From the perspective of film types, the new films in the 2024 Dragon Boat Festival cover a variety of genres, including dramas, comedies, youth films, action films, science fiction films, etc. Among them, the combination of film types has become a major feature of this year's Dragon Boat Festival new films. The crime film "Never Give Up", the youth film "I Don't Want to Be Friends with You" and the drama "Stop and Go" all have comedy elements overlaid on them. The imported films "Mad Max: Goddess of Fury" and "American Civil War" are a superposition of war films and science fiction films.
What is worth thinking about is that compared with the Qingming Festival, 520 and other movie schedules with clearer positioning, the Dragon Boat Festival has not yet found its own positioning and failed to form a relatively unified psychological expectation in the minds of the audience to guide them to achieve movie viewing. Habit. The Dragon Boat Festival has a profound cultural heritage. If movies released during this period can incorporate traditional cultural elements and convey traditional cultural connotations and values to the audience, it may be able to highlight the significance of the Dragon Boat Festival.
