Ningji apologized this time because some netizens questioned its alleged false propaganda.
According to previous reports, Ningji Lemon Tea officially announced the brand ambassador r.e.d group on May 30. The girl group is a group under Chromosome Entertainment Group. Tianyancha shows that Zhang Yixing is the major shareholder of Changsha Chromosome Entertainment Group Co., Ltd., holding 99% of the shares of . On social platforms, netizens complained that an offline Ningji store posted an advertising banner that read "Zhang Yixing·Girl Group invites you to drink Ningji" . Some netizens questioned why they didn't just write the name of the girl group instead. Using Zhang Yixing’s name to attract traffic, “Zhang Yixing has never endorsed Ningji, and the use of his name in Ningji’s advertisements is to lure fans into spending” .
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In the official apology statement, Ningji said that Ningji chose to cooperate with the r.e.d girl group under the Chromosome Group based on the high degree of fit between each other's concepts and tonality - youth, vitality, and working hard for dreams. Ningji respects every literary and artistic worker and partner and has never thought of infringing on Mr. Zhang Yixing’s personal rights.
Ningji said that after received feedback from netizens and consumers on June 5, Ningji immediately launched an internal self-examination, withdrew relevant promotional materials as soon as possible, and completed comprehensive rectifications on the same day. "Thanks to friends from all walks of life for their concern and attention to this incident. As a brand that puts consumer user experience first, we blame ourselves for causing bad feelings to everyone. Once again, we sincerely express our sincere gratitude to all those who love and care about lemon. Ji’s friends say sorry.”
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Ningji’s official website shows that Ningji hand-made lemon tea is a new lemon tea brand. It was founded in Changsha in 2021 and currently has more than 2,000 stores. Tianyancha shows that the company owned by Ningji Handmade Lemon Tea is Hunan Sanfa Catering Management Co., Ltd., and founder Wang Jie holds 40.9% of the shares. Ningji has two rounds of financing. On July 9, 2021, Ningji received a round of financing from ByteDance Strategic Investment Department and Shunwei Capital, with an amount of tens of millions of yuan. On January 21, 2022, Ningji once again Received A+ round of financing from ByteDance Strategic Investment Department, Shunwei Capital, and Tencent Investment, amounting to hundreds of millions of yuan.
Source: Southern Metropolis Daily (nddaily), n video report copyright belongs to the original author
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