In the past month or so, Yang Mi's life has probably not been easy.
"Harbin 1944" has concluded, and the results may not be worthy of the configuration and momentum of the platform drama king.
Her starring role in "Nothing That Can't Be Solved by Hot Pot" had a dismal performance on May 1st, and the film crew withdrew the film. As a result, it was directly streamed last Saturday, with a box office of 54 million.
left Jiaxing and participated in the drama. His transformation attitude was clear and firm as never before, but he got off to such a bad start. What's the problem with
?
1 / Is there really no progress in acting?
Yang Mi: I really want to act well. I really work hard to hone my acting skills in dramas. Look, my acting skills have really improved!
Audience: Thank you for the invitation, I really didn’t notice it! (And started a cruel mockery and meme contest)
This is probably the mainstream public opinion about Yang Mi for more than a month. Whether it is the improvement of acting skills or the test of transformation, it has not been recognized by the audience.
As a viewer who has actually watched all her works in recent years (at least six or seven episodes) rather than based on short videos, I can responsibly say that Yang Mi's performance in "Harbin 1944" The acting skills have improved a bit.
I also made it very clear during her previous trial in "Harbin": This time, it can be seen that she is working hard to "act seriously". This kind of serious effort to overcome her inertia of acting has been reflected in almost all her performances in the past ten years. I haven't seen it in many works, even the hit drama "Three Lives Three Worlds" and the so-called transformation movie "Baby". Therefore, her progress will at least prevent serious drama in a drama with a heavy spy atmosphere.
Facial status is another matter
However, this progress is not enough for the performance ability required for this role, or for the name of "Yang Mi" who has been a celebrity for 14 years.
First of all, Guan Xue is a very complex character, with many sides to his personality and an almost morbid heart. What’s more important is that many of the key plot points of the entire spy war storyline actually depend on the complexity of Guan Xue’s character. Pushing forward, whether her suspicion or trust prevails in each scene determines the direction of the plot.
This is an almost impossible task for Yang Mi at this stage.
Even Guan Xue’s character has many characteristics that are enough for her: she is beautiful, ruthless, and goes straight to the goal without any extra patience. However, the character's intimidating power in the high-powered secret service and ruthless nature was shown by Yang Mi to be stern and inwardly cruel; the character's inner fragility, her fear of the unpredictable future, her desire for power and ruthless methods based on a sense of extreme scarcity, were mostly acted out by her as a violent temper. and irritability.
The poor moments of her acting skills that have been widely circulated in short videos, although many of them are deliberately cut out with ferocious expressions regardless of the specific situation, but overall, in that she is not able to penetrate the character's heart and present the complexity of the character, The audience didn't think she was wronged.
And her progress is obviously not enough to subvert the audience's perception of her acting performance in the past ten years.
The public's evaluation of the professional level of celebrities is accumulated through each of their works. In the more than ten years since "Palace" became a hit, the public impression of Yang Mi's scumbag acting skills has been reinforced and consolidated by her "casual acting" and "only superficial emotions" in every role. , it can be said that it is deep-rooted and difficult to shake.
What is more unfavorable than most scumbag acting skills is that as a leader of 85 flowers for a long time, her national popularity is too high. If all the ants passing by have seen her dramas and are used to her lack of effort, it is impossible to subvert such [widespread] and [deeply rooted] public perception without a facelift-like change.
So the whole process was like a backward primary school student who had just improved a few points in the final exam and had to participate in the International Mathematical Olympiad. Not only was she unable to solve the questions, but the judges who were familiar with her said, "Just say you are overestimating your ability." attitude, not even willing to give points for steps.
Wang Manchun of Wang Ou has become a classic character, largely because she is a white paper in the audience's perception to carry the color of the character , while Yang Mi is too colorful and the paper is full, making it impossible to draw.
Wang Yibo's "Wind Chaser" regained a lot of reputation for his acting skills, not only because he made progress in characters and character relationships that were not particularly complex, but also because his previous acting performances were not as broad and stubborn as Yang Mi's. public perception.
2 / Apart from acting, what’s the problem?
Beyond the level of real acting skills, publicity strategies and celebrity personalities also seriously affect the public's evaluation of actors' acting skills.
Yang Mi also failed to get points on these two questions.
Starting around the second half of last year, opinions about how much effort Yang Mi has put into her acting skills and how much she attaches importance to transformation have gradually become popular. Although there is no lack of interpretation, dissemination and amplification of various marketing accounts on social platforms in this situation, the main thing is The source and caliber are, after all, based on her own statements and interviews.
It’s not an exaggeration to say that I spoke for myself.
's publicity strategy makes people wonder why artificially set up such high public expectations for itself in such a difficult matter as changing the reputation of Yang Mi's acting skills?
is a bitch. The higher the audience's expectations, the harder it is to satisfy them. What's more, this kind of beating gongs and drums to seek trial will also attract more audiences who originally had little interest in it. This is equivalent to your whole set of promotional operations. It attracted more people with the mentality of "I want to see it" to judge a huge excitement.
How perfect and persuasive a performance can we need to survive in such an atmosphere of strong judgment and desire for the whole people to end?
What I can understand is that she and her team want to [build momentum] for her acting improvement and career transformation. But what Yang Mi and his team don't understand is that this kind of momentum is best used in to bring preconceived rhythms to for artists who are not well-known, or in to follow the trend of established public impressions and follow the trend of . It is definitely not suitable for this kind of A headwind comeback that wants to reverse the public perception.
If you really want to rely on building momentum to reverse the negative impression of the public, you can either destroy yourself beforehand and make everyone feel a bit rebellious; It is easier to amplify the sound of progress after it comes out.
No matter which effect is achieved, it is definitely better than the self-advertisement that you talk about beforehand.
I really don’t know if this whole set of operations is a big strategic mistake or a big misjudgment of my acting performance.
Yang Mi’s over-exposure for more than ten years is also an important factor that makes it difficult to reverse the reputation of her acting skills.
Yes, 85 Flowers has been popular for more than ten years, and they all fell in love, got married, had children, and divorced under the eyes of the audience. When it comes to mystery, there is definitely not much left.
But Yang Mi wants to add a new word above everyone else, even the most word.
may be due to her personality. She has outstanding expressive skills and is good at self-deprecation. After she solved the first round of negative word-of-mouth crisis after the explosion (Interview with Tianya), she accelerated her efforts on the road of full self-expression and became the best in the world.
serves as a mentor, makes famous quotes in various interviews, is a regular on various reality shows, actively speaks on social platforms, and actively interacts with friends in the circle...
These senses of liveliness and livingness are just in line with the pulse of the times. Let her stay at the forefront of the domestic entertainment industry as it strides into the traffic economy.
But the two sides of the same coin are that when you can be searched even for a hair change, when you regard yourself as a pure product and present it to the entertainment audience in every detail on all occasions, when you have reached the point where you can’t express yourself. Can you still be a good actor when you come up with any new tricks to show the audience?
We have discussed the issue of actors participating in variety shows before. With Yang Mi, it is not just a variety show? Almost every day and every month since she became popular, it has been like a long-form reality show called "Walking with Yang Mi" that has been broadcast to the audience for more than ten years. Even the reality show itself has made everyone tired of watching it. Not to mention acting.
This is Yang Mi's biggest crisis at present: The audience has very little desire to explore her, whether it is herself or her character.
To put it bluntly, everyone is tired of what she is today and what her role will be tomorrow, and they have no interest in finding out because they have seen too many.
This loss of desire for exploration has accelerated in this round of transformation and setbacks.
As an actor, he has "crying wolf" transformation again and again; as a star, it is difficult to find a topic that has not been consumed, and even the topic of transformation and progress has been almost exhausted.
This does not mean that no one will watch Yang Mi’s dramas in the future, and no one will click on the hot searches - the foundation of national popularity is there, and its decline will also go through a process. I want to say that whether she wants to reverse the audience's aesthetic fatigue or attract more audiences, it will be extremely difficult.
Thinking back to 13 years ago, the crude domestic horror film "Far Cry" starring Yang Mi earned 88 million at the box office mainly because of her alone.
At that time, Hollywood films were still dominant in the mainland film market. The highest box office of a domestic film that year was only 450 million, which was the masterpiece "The Thirteen Hairpins of Jinling" produced by the National Academy of Sciences with Hollywood superstars. The box office miracle of "Far Cry" made the media and industry begin to face up to the importance of fans in entertainment consumption, and began to use the term "fan economy".
Today, thirteen years later, the annual box office of the Chinese film market has more than quadrupled that of that year. The movie "Hot Pot", which relied mainly on Yang Mi to drive the market, only had a box office of 54 million, which is somewhat disappointing.
This is not the first time Yang Mi has faced a career crisis, nor is it the first time she has tried hard to transform, nor is it the first time her transformation has failed.
But no one dares to say how many times she will have such opportunities. Whether the drama "Fox Demon" is good or not has nothing to do with the transformation. It can at most test whether she can still succeed in the ancient drama. However, "All Things Live", which has a low-key launch and is not favored by most people, will not be released until next year at the earliest. .
In a few days, she will go to Cannes for a screening with the crew of "Sauce Garden". This should be her first time walking on the red carpet in Cannes for a work. Among the actors in the cast are Zhang Ziyi, a great beauty of the previous generation, and Zhao Liying, her biggest rival. Soon we will be able to see their real fight on the big screen. Killing the acting skills.
chose Chen Kexin and was willing to play a supporting role with very few roles. This is of course Yang Mi's move towards transformation. I wish her better transformation results than "Harbin" and "Hot Pot".
For internal entertainment observers like me, Yang Mi and 85 Flowers are both rare objects of observation. They are both daughters of the times and living fossils of internal entertainment. I wish them a prosperous career and life in desperate situations. This wish is absolutely sincere.
But I am nearly 40 years old, and everything I can rely on youth and topics has almost come to an end. Are you ready for the hard work that will have to do next?
