On May 16th, the variety show " Rap Dream Factory " was officially announced and will be exclusively launched online on Youku from May 23rd. The star lineup of this variety show is Jay Chou , Wang Hedi , Liu Genghong , Zhou Yan, Brigitte, Ai Re, Ouyang Jing and Wang Linkai, etc. This variety show, "As the Name Says", focuses on rap content. At present, its star lineup can be described as strong, and it can be regarded as a gathering of real rap celebrities.
Among this lineup, the most powerful one is of course Jay Chou. Among the rap variety shows that have been aired this year, Jay Chou in "Rap Dream Factory" is obviously the highest ranking star. I estimate that many viewers will choose to watch this variety show because of Jay Chou's participation. Of course, how much did Jay Chou participate in? Still requires further observation.
An example of a rock from a mountain. In the previous program of " The Voice of China ", it was also said that Andy Lau participated. Everyone thought that Andy Lau would come to this variety show as a mentor, but who knew that after the show was broadcast, Liu just came to open the show and sang a song on "Cloud Online". This time, in "Rap Dream Factory", will Jay Chou also be "online"?
If Jay Chou was fully involved in this variety show, then its market expectations would be very high. If Jay Chou only made a cameo appearance, the audience's disappointment index would also increase. Therefore, a key point in the success or failure of this variety show lies in how much Jay Chou participates, how many episodes he participates in, whether he sings, etc.
In addition to Jay Chou, several other rappers are also relatively well-known. Especially the kid Wang Linkai, who is obviously a real traffic star among rappers. This star once became popular all over the Internet with "Thai Pants Hot". Of course, the topics surrounding him are also quite controversial. Some listeners also believe that singers like and have little ability and can only fill up their numbers. Of course, fans who like the little ghost Wang Linkai happen to hold the opposite opinion.
Wang Linkai always dared to speak out in some past music variety shows. This kind of courage to speak can be regarded as a young man's righteous speech, or it can be regarded as a child who is used to being domineering and does not know how to restrain himself. But no matter which one it is, this little brother's quick words can obviously provide endless fun for variety shows. I estimate that many netizens watching this variety show are also rushing to watch "Thai Pants Hot" to continue creating topics.
In terms of production capabilities of rap variety shows, Youku is undoubtedly very trustworthy. Youku is good at showing its strong production level in some niche variety shows, and once made many niche contents become popular variety shows. For example, hip-hop content itself is very niche and is an entertainment project for young people. However, due to the emergence of "This Is Hip-Hop", it once became a popular variety show content. This time "Rap Dream Factory" may also reproduce the popularity of "This is Street Dance".
As for the rap content itself, variety shows still have many constraints. Some offline rap content, or underground rap content, is relatively large in scale and relatively "violent" in terms of emotional catharsis. These contents obviously cannot become the content of variety shows. Rap is considered to express attitude, or express anger. Variety shows obviously cannot be too inclined to this.
Therefore, almost all rap variety shows subtract rap content. Compared with other song art categories, rap is more suitable for young people. Many of our young people do not require rap to express profound themes, as long as they can temporarily vent their emotions and show that they have an attitude. The established audience for rap variety shows is very satisfying. This is one of the keys to the success of "Rap Dream Factory". (Text/Ma Qingyun)
