The entire live broadcast kicked off at the entrance of Building 4, in accordance with the "Cultural and Creative Experience of Building 4 → Golden Lacquer Art Museum of Building 2, The route "Harbin Cultural Relics Museum, Handwriting Exhibition of Celebrities → Memorial Hall of the Former Site of the Sino-Soviet Friendship Association in Building No. 1 → European Copper Engraving Collection Hall, Heilongjiang Printmaking Hall, Watch and Clock Collection Hall, and Baiyi Collection Hall in Building No. 7" invites the audience to enjoy the highlights of the Harbin Municipal Museum. Cultural relics, exhibits, and unique activities that bring surprises to the audience.
Harbin Museum anchor Yang Yi leads everyone to visit the Harbin Online Museum, visit each exhibition hall one by one, and understand the historical background, cultural connotation and artistic value of the exhibits. Interactive Q&A with online audiences is interspersed from time to time, and experts and scholars from the museum are invited to give in-depth explanations on a certain topic to provide professional knowledge interpretation for online audiences. Experts will dig into the stories and stories behind some key exhibits for the audience. Interesting facts not only show the cultural heritage but also add interest, allowing everyone to experience the charm of history and culture in the Harbin Museum online.
Cao Mingyang, the gold medal commentator of the Harbin Museum, explained the cultural relics of the Harbin Cultural Relics Museum to the audience.
Technical Director of the Golden Lacquer Art Museum and Provincial Non-profit Museum. Xia Lijun, the inheritor of the inheritance, interacted with on-site and online audiences.
Zang Weiqiang, curator of the "Once" Cultural Celebrities Notes Exhibition Hall, told the audience the story behind Xu Zhimo's photos.
Shi Zhan, the gold medal commentator of the Sino-Soviet Friendship Association Memorial Hall, told the audience about the hero of General Li Zhaolin. Deeds
Liu Hanying, curator of the European Copper Print Collection, analyzed the details of the Qingming River Scene one by one for the audience
Wu Yang, curator of the Heilongjiang Printmaking Museum, told the audience about the production process of prints
Interviewed the audience
Cao Mingyang, the gold medal commentator of Harbin Museum, led the way Audiences visited the Clock Collection Hall and the Baiyi Collection Hall
This live broadcast lasted for 2.5 hours, attracting 2.85 million netizens to visit the museum online. The number of online viewers of the WeChat mini program alone reached 1.94 million, of which Heilongjiang locals accounted for 68 %, mostly from Harbin, and the rest are from Daqing, Jiamusi, Mudanjiang, Heihe, Shuangyashan, Suihua and other places. Most of the remaining tourists from other provinces are from Jilin, Guangdong, Zhejiang, Shanghai, Inner Mongolia, Beijing, Anhui, Shandong, Jiangxi, Hebei, In Gansu, women accounted for 64.71% and new white-collar workers accounted for 53.85%, achieving good publicity results. This event Harbin Museum provided the audience with a vivid and intuitive learning experience. In the future, our museum will continue to explore new online explanation models, use the rich collection resources and Harbin urban history and culture to explore new models of public cultural services, and promote the museum cause High quality development.
source | Harbin Municipal Museum
editor | Jia Yiman
review | Tencent Government Affairs
review | Lu Weikun
