On April 18, Cassius Rosa, Deputy Minister of Culture of Brazil, delivered a speech at the opening ceremony of the Beijing International Film Festival. Xinhua News Agency issued
"High. So for this year's Beijing International Film Festival, I specifically chose this Brazilian film." At the opening ceremony of the Brazilian Film Week at the Beijing International Film Festival, movie fan Dai Jiakun could not hide his curiosity about Brazilian films.
Similar to Dai Jiakun, more and more audiences are beginning to experience the Samba style through China's big screen.
2024 marks the 50th anniversary of the establishment of diplomatic relations between China and Brazil. This year's Beijing International Film Festival invites Brazil as the guest country. The Brazilian Film Week will be held during the festival, bringing four excellent Brazilian films to Chinese audiences. The famous Brazilian director Carlos Saldanha serves as an international judge for the "Tiantan Award" at this year's Beijing Film Festival. The total box office revenue of the animated film series "Ice Age" directed by him exceeded US$3 billion.
He was deeply impressed by the Chinese audience's enthusiasm for watching movies: "I am very happy to see my movie being released in China. I have witnessed China's huge film consumption potential."
In recent years, in both countries, With the strong promotion of the government, China-Pakistan film and television cooperation has become deeper and more solid. In September 2017, China and Brazil signed their first film co-production agreement; in April 2023, during Brazilian President Lula's visit to China, the two countries announced the signing of the "Agreement between the Government of the People's Republic of China and the Government of the Federal Republic of Brazil on Television Co-production." Films co-produced by Brazilian and Chinese companies will enjoy national treatment in both countries, enjoy existing public funding mechanisms in both countries, and be considered national products in their respective markets.
Margaret Menezes, Brazil’s Minister of Culture, said in a video speech at the opening ceremony of Brazilian Film Week on the 20th: “These movies show the cultures of various parts of Brazil from multiple angles. We hope to show a diverse world to Chinese audiences through movies. Brazil. Daniela Fernandez, director of
Brazilian Film Bureau, said in an interview, “China and Brazil’s film and television industry have a huge market size. We look forward to finding more cooperation space through face-to-face communication and implementing the signing between the two countries. "
html On the 19th, at the Chinese and Foreign Filmmakers Exchange Forum, representatives from the Beijing International Film Festival and the Rio de Janeiro International Film Festival signed a memorandum of cooperation to establish a mechanism to encourage mutual visits, conduct discussions, exchanges and field research, and establish a mutual recommendation mechanism for films, etc. reached an agreement to strengthen cooperation and exchanges in the film field between the two countries.
Brazilian film curator Hilda Santiago said at the forum that film is an important bridge for communication between the two countries. The film and television cultures of the two countries should learn from each other, learn from each other's strengths and complement each other's weaknesses, and use the development of the film and television industry to drive the development of the cultural industry.
"We hope that by continuously deepening cultural exchanges between the two peoples, we can promote people-to-people connections and use this as a driving force to promote the expansion of economic and trade exchanges between the two countries into multiple fields." said Cassius Rosa, Deputy Minister of Culture of Brazil.
(Source: Xinhua News Agency)
