On May 1st, Dalian Donggang will welcome a special new member - the "General Series Mecha Divine Vehicle". This multifunctional cruise viewing vehicle is 10 meters long, 3.5 meters wide and 3.5 meters high. It can carry 23 people (including the driver). It was the first in the world by Xiao Di (General Xiao), the founder of Botao Culture. It has IP display, parade It has multiple functions such as performances, tourist transportation, and merchandise sales.
Currently, the culture and tourism industries are accelerating their integration and mutual promotion. The "14th Five-Year Plan" Culture and Tourism Development Plan proposes to enrich the supply of high-quality tourism products, innovate the tourism product system, optimize the tourism product structure, and improve supply capabilities and levels. The unique cultural and tourism product "General Series Mecha Divine Car" not only provides tourists with a new travel experience, but also broadens the broad prospects for future development of major scenic spots across the country and responds to various opportunities and challenges faced by the tourism industry. Provides new ideas.
The world's first multi-functional cruise viewing vehicle will operate
It is understood that the name of the mecha vehicle is "Atlantis Express", which runs every half hour and takes about 15 minutes. Tourists can purchase tickets to ride. , enjoy the scenery of Donggang coastline, there are two points at the yacht pier and the musical fountain, you can choose the boarding and landing point. Line: Dongfang Shuicheng West Station → Dongfang Shuicheng East Station → Donggang Wharf Station → Romantic Corridor Station → Musical Fountain Station → Guanhaitai Scenic Station; Ticket price: Adults 50 yuan/person, children 1.2-1.4 meters 30 yuan/person, Children above 1.4 meters are considered adults.
"Its design and production took more than 240 days, nearly 20 processes, more than 80 techniques, and more than 1,000 design drawings alone." Xiao Di introduced that the design team was very impressed with the "Atlantis Express" Each component was debugged repeatedly, and more than 40 participants collaborated to complete it. Finally, in terms of functionality, it was possible to complete a variety of performance actions such as water spray, bubbles, and driving while the mecha was traveling, and it was integrated with music to maximize the artistic effect. "Atlantis Express" is the first "mechanical device + cruising viewing car" work that Xiaodi has created since he has been creating mechanical behemoth devices for 8 years. The shapes of the mermaid and seahorse device are both Xiaodi's. Drawn in person, the Botao team repeatedly polished and studied it, and through meticulous assembly and debugging, its movements and postures were made lifelike, with both artistry and technology.
Use art to redefine amusement and achieve comprehensive realization of IP
In the process of building the mecha car, Xiaodi gradually refined a set of visual as the main focus to attract the audience's attention and enrich their aesthetic experience by summing up his experience. methodology and called it "screaming aesthetics". Products created with the core concept of screaming aesthetics not only enrich the tourist experience, but also bring more popularity and traffic to the scenic spot.
Xiaodi introduced that "screaming aesthetics" mainly includes three components: sense of miracle, sense of life and sense of beauty. "Visitors will be surprised when they suddenly see such a unique mecha vehicle. This is a sense of miracle; the mecha device has rich facial expressions. When tourists interact with it, they will involuntarily feel that it is a living thing, which is a sense of life. ; The mecha car has a unique appearance, which is an organic combination of machinery and culture. This is the aesthetic feeling. The implementation of the "
mecha car IP" will continue to promote the upgrading of Dalian Cultural Tourism IP. At the same time, building "Atlantis Express" into a city-level screaming IP can enhance the city's popularity, core competitiveness and soft power, and has precise, powerful and connotative communication effects. In the future, it will become an important starting point for urban tourism promotion, help shape the urban cultural tourism brand, and bring huge comprehensive superimposed value to the city.
Peninsula Morning News, 39 Degrees Video Reporter Xiao Yinying
