China News Service, Xingtai, April 14th, title: The secret to the rise of "China's baby carriage capital": "baby carriages" also have "hard skills"
Author Pei Guorong, Zhang Pengxiang and Li Chao
When you walk into Pingxiang County, Xingtai City, Hebei Province, you will see to a landmark sculpture of a giant silver wheel and a golden bicycle - Sun Rising and Moon Eternal. As the largest bicycle-themed sculpture in China, it represents the absolute "status" that Pingxiang, the "Capital of Children's Bicycles in China", has achieved in the cycling industry over the past 50 years.
China's largest bicycle-themed sculpture - the rising sun and the rising moon - is located in Pingxiang County, Xingtai City, Hebei Province. (Data map) Photo by Chai Gengli
Pingxiang County has more than 4,800 bicycle and stroller manufacturers, employing more than 120,000 people, and produces 145 million bicycles, strollers and electric toys every year, accounting for 50% of China's domestic market. %, 40% of the international market, and the products are exported to more than 60 countries and regions.
On the morning of the 14th, the 17th China North (Pingxiang) International Bicycle, Children's and Toys Expo was held here. Aashish Aggarwal, a merchant from India, said he was pleasantly surprised by the thousands of products. “Here is more professional, with many manufacturers and rich products. I have 4 small factories in India, but some products cannot be made, so I come here to buy.” ".
In this regard, Chai Cunliang, chairman of the Bicycle and Stroller Professional Committee of the Hebei International Chamber of Commerce, said that this is the secret to the rise of Pingxiang stroller. As the "Hometown of Chinese Plum Blossom Boxing Culture", children's cars here have also developed a set of "hard skills", including hard platform, hard quality and hard R&D.
The China North (Pingxiang) International Bicycle, Stroller and Toy Expo, founded in 2014, has been held for 16 times. It has attracted merchants from 52 countries and regions to participate. The cumulative transaction volume has exceeded 50 billion yuan (RMB, the same below). A virtuous cycle of "industry supporting exhibitions and exhibitions promoting industries" will be formed.
The platform is strong, but it depends on the quality. In the testing laboratory of Goodbaby Children's Products Pingxiang Co., Ltd., a children's stroller with a load of 15 kilograms has been "running" on a sliding belt with obstacles for three days and three nights, and has received more than 100,000 block impacts. Still "calm" and intact.
Qian Hongmei, the company's deputy general manager, said that each of the company's products must go through more than 120 processes before being launched. The European standard for this block impact test is 72,000 times, and the "Good Boy" standard is 100,000 times. above. "Only when it is higher than industry standards can we have stronger market competitiveness."
R&D is the "hard work" of strollers here, and it also has "stunt skills". Xingtai Jintian Children's Products Co., Ltd. ("Jintian" for short) is a stroller company born and raised in Pingxiang. It has hatched a high-end stroller product called "montresor" (Chinese name "Cute Beast"), focusing on the mid-to-high-end foreign market.
In October 2022, Xingtai Jintian Children's Products Co., Ltd. is producing the "Cute Beast" stroller. Qi Jiancang Photo by
Zhao Lanmin, chairman of Jintian, said that the "Cute Beast" stroller has been favored by consumers once it was launched with its exquisite design and fresh and retro high-looking color scheme. "Traditional children's bicycle handlebars can easily become a breeding ground for bacteria. For this reason, we have also developed a patented handlebar that reduces bacterial growth, giving this product a differentiated selling point."
Also committed to research and development is Hebei Hengchi Bicycle PARTS (GROUP) LIMITED. Dong Hongzhi, general manager of the company, said that they have a research and development team of nearly 20 people and can launch more than 60 new products every year, with more than one-third of the best-selling models. "I just finished the order for Disney in Japan last month and are currently in the process of producing a 16-inch pink women's stroller for a Swedish customer. It is a new product specially developed for the Swedish stroller market."
At this expo, 2,750 international standard booths attracted more than 10,000 domestic and foreign dealers and buyers to discuss cooperation. The current intended transaction volume has reached 4.26 billion yuan.
From the late 1970s, when forced to make a living by embarking on the road of bicycle parts processing, to the cluster development of the entire industry chain, and then to transformation and upgrading to open up the international market, Chai Cunliang said, "Pingxiang people rely on their own 'hard work' , bringing the baby bike to the world. "(End)
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