The first wave of new films will be released on April 3 during the Qingming Festival.
As a prime period during the three-day holiday, there are a total of 8 new films premiering during this year's Qingming Festival. In fact, the production scale and quantity are not as good as the May 1st film a month later, but there are also many new films that have attracted much attention.
html broke 51.52 million in 37 hours, Hayao Miyazaki won the championship on the first day of Qingming Festival! " Godzilla vs. Kong 2" was ousted from the championship.
As of 7:00 on April 3, the top three single-day box office hits in the Mainland are " What kind of life do you want to live ", "Godzilla vs. Kong 2" and " Grass and Trees World ".
Hayao Miyazaki, who is over 80 years old, still maintains excellent creativity. This purely original "What kind of life do you want to live" is another work of Miyazaki's retirement, and this time it seems to be serious.
The movie was released overseas with zero publicity. There was no trailer or publicity, only sporadic posters and voice actor information. The entire movie was kept confidential. The audience walked into the cinema completely relying on their trust in Hayao Miyazaki. The movie was a huge success, with a global box office exceeding US$173 million, of which the North American market contributed US$46.5 million. It is one of the best-performing foreign language films in North America in recent years.
was released overseas nearly a year ahead of schedule in the mainland market.
Mainland audiences can choose whether to pay based on word-of-mouth. The movie is set in 1944, when Japan is about to be defeated. It tells the story of a young Makoto Makoto who finds it difficult to integrate into a new family when his father forms a new family after his mother passes away. In an accident, he and The story of a talking heron that breaks into a strange world.
The whole movie is a bit obscure, with more metaphors and details.
The current movie Douban score is 8 points, which is not particularly outstanding among Miyazaki Hayao movies. However, the enthusiasm of mainland audiences is very high. The box office of the movie exceeded 51.52 million within 7 hours of its release. You must know that the movie actually starts after 18:00. The current All the results are due to the audience buying tickets in advance. It is predicted that the film will eventually exceed 100 million in the first day box office, and it will undoubtedly win the first day of Qingming Festival championship.
Under the strong leadership of Miyazaki Hayao, the remaining new films can only be eaten as soup.
The single-day box office of "Godzilla vs. Kong 2" dropped to 3.9 million, and it lost the championship after 6 days of release. However, the film had held the championship for 5 days in a row before. This time it was ousted from the championship by Hayao Miyazaki. The box office performance is still better than Most of the new films released during the Tomb Sweeping Day are high. The cumulative box office of the film currently exceeds 376 million, easily surpassing " Dune 2" to win the Hollywood box office championship in the mainland market in 2024.
The best-performing domestic film during the Qingming Festival was "The World of Grass and Trees."
The box office of the movie was 375% within 7 hours of its release, and the first day's film schedule accounted for 7.2%. "The World of Grass and Trees" is similar to the super hit "All or Nothing" in the summer of 2023. It tells an anti-MLM story, played by Wu Lei Mulian will work hard to save his mother who is addicted to "making money", and a modern version of "Mulian Saves His Mother" will be released!
But the biggest gimmick of this film is that Jiang Qinqin and Chen Jianbin husband and wife team co-starred.
Especially Chen Jianbin, the movie has been related to "The Legend of Zhen Huan" in press conferences and various promotions. In addition, the "Four Uncles" have been constantly ruining their jobs on short video platforms in recent years and releasing music albums. They have accumulated a lot Due to its popularity, "The World of Grass and Trees" is not high-cost and tends to be literary and artistic. It is no problem to predict that the final box office will exceed 100 million, and the return on investment can be easily achieved.
Wu Jing's cameo is useless, and "Zero Zero" has no hope of making a return.
html There will also be three new films premiering on April 3rd: "The Queen", "Zero" and "Snow Leopard". Unfortunately, they did not perform well at the box office.Especially "Zero" is dismal. The
movie is actually a warehouse movie. It is scheduled to be released as early as 2021. It is mainly a gift film for the Beijing Winter Olympics, so the movie has a strong cast, including Han Geng, Yin Fang, Wu Jing, Li Chen, Jiang Wu and other 30 actors. Star-studded.
The movie tells the story of Ling Feng, a skier played by Han Geng, who breaks out of his cocoon and is reborn after a trough.
The several promotions for "Zero Zero" were all about Wu Jing's appearance, but judging from the trailer, Wu Jing's role will definitely not be much, and it is even very likely that it is the scene in the trailer, aimed at "containing Beijing content" The audience can give up.
As a former top star in the entertainment industry, Han Geng's movie box office has not been ideal in recent years.
's last blockbuster was " Dynasty Warriors " which cost 250 million and invited superstars such as Louis Koo to take part in it. The box office was only 15 million.
Since "Zero" is a sports theme, it has many big scenes and the production cost exceeded 100 million. As of 7:00 on April 3, the box office on the first day of the movie was only 74 yuan. Including the results of previous screenings, the cumulative The box office is only 428,000. With the current trend, it will be difficult for a movie to reach a box office of more than one million.
Payback has become a luxury.
