As of 12:00 yesterday, 7 films have been officially announced to be released during the Qingming Festival, namely " What kind of life do you want to live " and " The oriole is behind!" " " Snow Leopard " " Grass and Trees in the World " "Snow Queen 5: Battle of the Melting Ice" " Midnight Strange Tales " " The Great "Villain" ".
The Qingming films have rich and diverse themes, covering animation, suspense, crime, drama, and comedy. As of 16:00 yesterday, the pre-sale box office of Hayao Miyazaki's new work "What Kind of Life Do You Want to Live", the 96th Oscar's Best Animated Feature Film, has exceeded 6.5 million, leading the Qingming Festival pre-sale list; is behind! 》Ranked second and third. "Godzilla vs. Kong 2: Rise of an Empire," which was released on March 29, the week before the Qingming Festival, currently has a pre-sale box office of more than 19 million.
The Qingming Festival takes place after the Spring Festival and before the May Day festival. The box office of most old films has entered the late period. Films released during the Qingming Festival have a relatively loose market space for nearly a month, and the long-tail box office potential is sufficient. This has also attracted many medium-sized and high-reputation feature films to be scheduled for the Qingming Festival. At the same time, we have also seen that the market performance of popular schedules in recent years is more stable than non-scheduled ones.
Beacon Professional Data Analyst Chen Jin said that compared with the annual market and other small and long holiday periods, the Qingming Festival has a more prominent share of the box office in first-tier cities. Many high-reputation feature films have achieved outstanding box office results in the Qingming Festival in previous years. For example, " My Sister ", " Hachiko ", etc.; there are also many literary and artistic films such as " There is a Cloud Made of Rain in the Wind " and "The Eleventh Chapter" released during the Qingming Festival. At the same time, the North American market also entered the holiday season at the end of March in previous years, and the domestic market generally synchronized. For example, "Kong: Skull Island", "Godzilla vs. Kong" and "Ready Player One" all synchronized with North American businesses and achieved box office results of more than 1 billion. This This also makes the proportion of male viewers in the Qingming Festival in previous years relatively more prominent.
Chen Jin also introduced that not only imported films from Hollywood, but also imported films from Japan and India have performed well during the Qingming Festival in previous years, such as "Journey to Suzuya", "The Tuner" and "Starting Line". Therefore, overall, Qingming Festival This is a time when film types are relatively richer and more popular among young people.
According to the box office forecast of Lighthouse AI, the first-day box office forecast of "Godzilla vs. Kong: Rise of an Empire", which will be released tomorrow, will exceed 80 million. The box office volume is large and there is still plenty of room in the Qingming Festival; "How Do You Want to Live?" "Life" currently leads the Qingming Festival at the pre-sale box office - this year's Qingming Festival box office champion will most likely be one of these two films.
Text/reporter Xiao Yang
Source: Beijing Youth Daily
