"There will be a special performance of singing and dancing on Monday, a special performance of flower drum opera on Wednesday, and a special performance of musical instruments on Friday. Fans are looking forward to our launch." Ms. Tan, who lives in Zhuzhou, Hunan, is a staff member of the Zhuzhou Drama Heritage Center. Recently, she is busy arranging the theater troupe. Douyin live broadcast schedule. With the popularity of the live broadcast of the Zhuzhou Drama Heritage Center (hereinafter referred to as the Zhuzhou Drama Center), more and more young people are beginning to like traditional art.
In October 2022, the Zhuzhou Drama Center established the Integrated Media Center to bring the troupe’s operas, operas, and dances online. Traditional arts such as Flower Drum Opera and Red Dance Drama have gained many fans online, with the highest number of online views exceeding 500,000. The Zhuzhou Drama Center, which is committed to protecting and inheriting local drama culture, has successfully brought traditional drama to audiences across the country by actively exploring new media communication methods to allow more people to understand and appreciate traditional drama.
Screenshot of Zhuzhou Drama Inheritance Center Huagu live broadcast
"Being able to communicate with various drama teachers is the happiest thing for me"
"Sister Hu, ah. My wife, ah. Who are you comparing me to! Me Comparing you to a Cowherd, you are no different." In Yi Zhenghong's Douyin live broadcast room, fans love to sing the classic clip from the Flower Drum Opera "Bang Hai Chopping Woodcutter". She couldn't remember how many times she had sung it, but she knew it was the Xiang sound that fans loved to hear.
Dancers are practicing
Yi Zhenghong was born in rural Zhuzhou and grew up listening to flower drum opera. "Both my parents like to listen to Flower Drum Opera, and I also listen to it. As I grow up, I feel that Flower Drum Opera is becoming more and more interesting, so I go to school to learn it."
Yi Zhenghong started performing on stage when he was 18 years old. This song was 11 Year. "There were no entertainment activities at that time. Everyone liked to listen to plays. I traveled everywhere with the troupe, especially in rural areas. Every performance would be full. Sometimes it rained, and some people would hear the end of our performance."
Flower Drum Opera actors consulted and learned from their predecessors
However, with the development of the entertainment industry, Yi Zhenghong slowly discovered that there were fewer and fewer audiences in the audience, and the actors had to change careers. She also entered the Zhuzhou Drama Center and became a singer of folk songs.
In 2020, with the rise of live broadcast, Yi Zhenghong, who stayed at home, began to sing folk songs on Douyin live broadcast, but it has always been tepid.
"You are a Flower Drum Opera singer, why are you performing Flower Drum Opera?" At the suggestion of a friend, Yi Zhenghong, who misses singing opera deeply, performed Flower Drum Opera in the live broadcast room, and unexpectedly it became a hit.
"One live broadcast was watched by tens of thousands of people. What I didn't expect was that most of them were born in the 90s or 00s." Yi Zhenghong also became the first actor to start a live broadcast at the Zhuzhou Drama Center.
Under the leadership of Yi Zhenghong, many actors at the Zhuzhou Drama Center have also opened personal live broadcast accounts. While helping the spread of traditional art, they also receive good reward income, which adds a layer of security for them.
"I now enjoy live broadcasts with other theater actors, such as Yue Opera, Huangmei Opera, Peking Opera, etc. We can exchange experiences and learn from each other, and the fans watching also learn more traditional drama knowledge." Yi Zhenghong said.
Online communication, offline inheritance
The Zhuzhou Drama Center where Yi Zhenghong is located consists of the Flower Drum Opera Performance Department, the Song and Dance Drama Performance Department, the Orchestra Performance Department, the Stage Art Department, the Intangible Cultural Heritage Department, the Art Creation Department, and the Chinese Orchestra and Choir. It is mainly responsible for the inheritance, protection and development of Changsha Flower Drum Opera "Xiangdong Road" and national opera. It is a public welfare institution.
"We visited almost all places in Hunan Province during the 'Send Theater to the Countryside' weekend theater. Along the way, our theater and troupe experienced brilliance, difficulties, and confusion." Recalling the development of Zhuzhou Drama Center Xiao Hongbin, director of the center, sighed deeply.
Flower Drum Opera actors rehearse the play with their seniors
"For a long time, the number of audiences in the troupe has been getting smaller and smaller. At that time, I was particularly worried that traditional arts such as Flower Drum Opera would be lost and no one would inherit it." Xiao Hongbin, University He studied stage design. After graduation, he worked in the center and was considered an old man in the hospital troupe.
He has led the college team to many places and participated in many large-scale competitions. The national opera "Hero", which premiered in January 2018, has been performed 80 times in Beijing, Shanghai, Wuhan, Changsha and other places, with more than 130,000 offline audiences and more than 10 million online viewers.
In October 2022, Xiao Hongbin, who was optimistic about the online live broadcast method, decided to establish an integrated media center and planned to move the theater's offline performance projects online.
"From the beginning to now, we have broadcast 30 live broadcasts. The highest number of online views exceeds 500,000." In Xiao Hongbin's view, the number of viewers for an online show is hundreds of thousands or even more. Such a large amount of traffic is difficult to reach offline. It can expand the communication power of Zhuzhou Drama Center and increase the popularity and influence of traditional drama.
While carrying out online performances, the Zhuzhou Drama Center has not forgotten to continue to perform offline performances and send art to institutions, schools, military camps, enterprises, and communities. Xiao Hongbin said that while live broadcast brings traffic, it is also necessary to carry out traffic well. Drama performances pay more attention to the face-to-face between the stage and the audience, and they must be passed down offline.
When you walk into the current Zhuzhou Drama Center, you can see many primary school students who come to study. They learned to sing Flower Drum Opera step by step and understood the charm of traditional culture. "I see hope in them." Xiao Hongbin said.
html In 206, a young man fell in love with singing opera
What sparks will come out of Subject 3 when he encounters flower drum opera?
In a live broadcast, the Huagu Opera actors of the Zhuzhou Drama Center sang the popular subject three at the time in a dramatic style, which attracted many fans to praise: "It turns out that subject three can also be so meaningful." Such innovative masterpieces come from young actors.
Liu Yu practices Huagu Opera arias
In the practice room of Huagu Opera, you can often see a group of energetic young people. Liu Yu was born in 2006 and entered the Zhuzhou Drama Center right after graduation. Compared to the other brothers and sisters, he is a little immature, but his eyes show his love for Huagu Opera.
Liu Yu was born into a flower-drum family, and his parents were both flower-drum opera actors. Under the influence of his surroundings, he also fell in love with flower-drum opera and entered a vocational school to study.
The seniors of the academy troupe guided Liu Yu to practice
What he is most familiar with is Liu Hai's woodcutting repertoire. Whenever there is a live broadcast, he always sings two verses. "This is the sound of Hunan, and it is everyone's first impression of Hunan Flower Drum Opera." Liu Yu said that the people watching his live broadcast are either young people or Hunanese from other provinces. Only by working hard to practice his singing skills can he be worthy of his fans.
In addition to singing flower drum opera, Liu Yu also likes to play guitar. He once tried to combine flower drum opera with guitar, but the effect was not very good, so he gave up. "I'm pretty old-school," he joked.
Liu Yufeng is also a post-00 generation. She studies violin and belongs to the Central Wind Band. During the live broadcast, she will play classics on the violin, and will also perform current hit songs at the request of fans. Almost all songs can be performed through her violin. She has also attracted many fans on Douyin, and each live broadcast can be watched by thousands of people.
The dancers practice basic skills
In fact, in the troupe, there are many young people like Liu Yu and Liu Yufeng. Xiao Hongbin said that there are currently more than 200 actors in the entire center, more than half of whom are born in the 1990s and 2000s, and the youngest is only 18 years old. They keep up with the hot topics and promote traditional drama knowledge through the live broadcast platform, allowing the audience to appreciate drama while also understanding the origin, development, performance skills and other aspects of drama, allowing traditional art to shine on the new media platform Give new vitality and vitality.
Source: Beiwan Online
(Source: Financial and Business Information)
