Interface News Reporter | Wang Gongyi
html On March 20, Apple CEO Tim Cook appeared in Shanghai. After eating a Shanghai breakfast, his first stop was at the production studio of director Lu Mo. The studio’s latest short film “The Eye” was shot entirely on iPhone 15 Pro and iPhone 15 Pro Max.
"The Eyes" tells the story of girls chasing their dreams of lion dance. Lion dance originated in Guangdong and is an intangible cultural heritage of China.
Viewers will see the words "shot on iphone" in the film. In recent years, Apple has released "shot on iPhone" short films to celebrate the New Year. This year, it is the new film " Little Garlic " starring Fan Wei . The film was also shot entirely using the iPhone 15 series.
iphone 15 pro and 15 pro max have 48-megapixel main cameras. Facing the complex environment on the set, the creative team will first choose apple log to capture a larger dynamic range. Apple log is a video format for iPhone that can record more color information and make the shot more realistic.
After watching the video, you will find that most of the scenes in "The Eye" are close to professional-level performance.
Compared with professional imaging equipment, the creative team has repeatedly talked about the flexibility of the iPhone. At the scene, the main creative staff restored a shooting scene to Cook: the iPhone was pulled out from the mouth of the prop lion head, thus completing a close-up shot with a shuttle effect. Due to volume limitations, it is difficult for traditional cameras to complete such moving shots, but an iPhone held with one hand can easily do it.
In addition to being able to shoot anytime and anywhere, for professional creators, the type-c port of iPhone 15 pro and 15 pro max has also become a necessity. The creators of
mentioned that due to the upgrade of the Type-C port, the iPhone can be connected to the docking station, thereby providing the scenario of external SSD hard drive + charging + other professional equipment, which makes up for the previous limitations of iPhone in professional imaging expandability.
In recent years, imaging has been the focus of iPhone upgrades. By visiting the domestic "shot on iPhone" production team, it was also revealed that Apple attaches great importance to imaging.
After finishing the trip to Lu Mo Production Studio, according to Cook's Weibo, his next stop was the Paper Folding Game Company, where he learned about its plans to introduce Mac and Apple Vision Pro. The mobile game "Love and Producer" produced by the company has received more than 600,000 ratings in the app store.
