Jimu News Commentator Qu Jing
Recently, a Shanghai netizen said that when he bought a 108 yuan movie ticket online and took it out from the theater ticket machine, it only showed 55 yuan on the face, which made him confused. The movie ticket disappeared in the middle. Where did the 53 yuan go?
In order to verify this statement, the reporter came to the theater and purchased three movie tickets online in advance through three channels on the same day, in the same cinema, in the same show, and in the same row, costing 56 yuan and 58 yuan respectively. Yuan, 49 Yuan. The face details of the three movie tickets are all marked with the ticket price, service fee and theater service fee. Among them, the total face price of the two movie tickets purchased through normal channels and the actual price paid online did not show the difference mentioned by netizens. The face price of movie tickets purchased through non-normal channels is indeed much cheaper. The service fee is only 3 yuan, and the theater service fee is 0 yuan. (According to the news on March 15)
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It is not uncommon for the actual paid price to be inconsistent with the face price. Many netizens posted pictures on social platforms and expressed confusion about the difference between the face price and the purchase price. According to statistics, the minimum price difference is 2.9 yuan, and the maximum is 66 yuan. According to the reporter's visit and analysis, the price of movie tickets is mostly composed of the settlement price between the platform and the cinema + service fee (charged by the platform). There may also be special cinema service fees, cross-platform ticket collection service fees, etc. The main price difference is Because of these various service fees.
According to the "Movie Ticket Marketing and Sales Specifications" issued by the China Film Distribution and Exhibition Association in 2015, movie tickets sold by e-commerce should clearly indicate the price of the movie ticket and service fee on the ticket. Ticket prices and service fees for 4D cinemas and VIP cinemas must be determined through contracts between the issuer and the exhibitor, and must be reasonably priced and clearly stated to the audience. Other service fees, snacks and other expenses need to be invoiced separately. However, many movie tickets posted by netizens do not include service fees. Although some list this category, they display 0 yuan, which creates a "disappearing price difference" and makes consumers confused. In the fog, very troubled.
Before, not many people discussed this issue, because most service fees were relatively small, usually between 2 yuan and 5 yuan, and few consumers would care about it. However, this netizen in Shanghai, the service fee is not shown on the ticket. The fee is as high as 53 yuan, which is almost the same as the ticket price. This is a bit outrageous. I would like to ask, how high-level services are provided by the platform and theaters, so why do they charge such an expensive service fee for a ticket? Has the charge been approved by consumers in advance? Why can't the details of charges be marked out? Is it because you are afraid of scaring consumers if you charge too much?
Many netizens posted about the "price difference" of movie tickets on social platforms
According to the platform's customer service, it may be because the offline ticket machines are different that the service fee that should exist cannot be displayed, not to mention that this response has How uncertain. Since it is a regulation, the industry should generally abide by it. In other words, all ticket machines should at least meet the function of clearly displaying the movie ticket price and various service fees on the ticket. Otherwise, this machine should not be put into use. Use it, otherwise, it would be unreasonable to blame it on the machine whenever there is a problem.
It is normal for movie ticket prices to fluctuate with the market. There are some differences in service fees depending on the service content provided, which is understandable. But since the ticket is purchased through a formal platform, the total face price should be consistent with the price paid. Otherwise, it is suspected of violating the "clearly marked price" regulations and infringing on consumers' right to know. Moreover, although the service fees are collected by theaters and platforms themselves, they need to be reasonable and legal and made clear to the audience. They cannot be hidden behind movie ticket prices and raised indiscriminately, causing consumers to spend their money in a daze.
Watching movies is a consumer behavior. No matter which party the operator is, they should follow the principles of openness, fairness and good faith and implement clear price tags. Otherwise, it is illegal.Movie service fees cannot be a confused account. How each platform charges them, what specifications of theaters and
cinema halls charge according to what standards should be clear, and it should be published in a prominent position in the theater lobby and ticket collection office, and on the ticket. All prices should also be clearly marked to prevent the use of "service fees" to increase prices indiscriminately, and effectively protect the legitimate rights and interests of moviegoers.
(Source: Jimu News)
