found that Li Jiaqi was involved in the most rights protection public opinion, accounting for 41.00%. Among them, Li Jiaqi's product quality is more prominent, Crazy Young Brother Yang and Simba's uncivilized delivery issues are more prominent, and Jia Nailiang and Simba's delivery issues are more prominent. On March 14, Consumer Network, Beijing Sunshine Consumption Big Data Research Institute, Beijing Technology and Business University New Business Economics Research Institute, Sino-Singapore Jingwei Research Institute and other institutions jointly released the "Public Opinion Analysis Report on Live Broadcast Consumption Rights Protection (2023)".
In 2023, Li Jiaqi became a hot topic on Weibo for teasing netizens with his goods, sparking widespread heated discussion. In the live broadcast on September 10, when Li Jiaqi introduced the Huaxizi eyebrow pencil for 79 yuan each, he saw a netizen leaving a message saying that it was getting more and more expensive. He asked: "Where is it more expensive? It has been this price for so many years, don't you want it?" You are talking nonsense with your eyes open, it is difficult for domestic brands... where is it more expensive?" Then, Li Jiaqi said: "Sometimes I look for my own reasons, whether my salary has been increased after so many years, are you working hard?"
and 10 On the 30th, when Crazy Little Yang's "Traffic Light Yellow" was selling beauty brands in the live broadcast room, the female anchor had disheveled hair and a ferocious expression. She squatted on the table with her legs spread apart, her posture was very inelegant, and she even made a horse gesture. The style, vulgar comments such as "Take out the sanitary napkin", brushing your teeth on the toilet, etc. also caused discomfort among netizens. After
summarized and analyzed the public opinion data on consumer rights protection for live broadcasts in 2023, it can be found that among the 17 anchors studied in this report, Li Jiaqi’s rights protection public opinions were the most involved, accounting for 41.00%; followed by Crazy Little Yang, accounting for 31.30%; Mushrooms Are Coming ranked third; Jia Nailiang and Simba ranked fourth and fifth respectively. It can be seen that the two anchors Li Jiaqi and Crazy Little Yang accounted for more than 70% of the public opinion on rights protection during their live broadcasts. This is consistent with the public opinion incident, but it also shows that the public opinion on rights protection of the leading anchors is related to their sales volume and personal The influence is basically the same. Head anchors are more likely to cause public opinion on rights protection due to their traffic, so they need to be paid special attention to avoid adverse effects.
Specifically, the false propaganda of Crazy Little Yang and Jia Nailiang is relatively more prominent, the public opinion of Li Jiaqi's product quality is more prominent, the price misleading public opinion of Li Jiaqi and Shiitake Mushroom is more prominent, and the uncivilized behavior of Crazy Little Yang and Simba are more prominent. Public opinion is more prominent about the issue of delivery of goods, the issue of delivery of Shiitake Mushrooms, Jia Nailiang and Simba is more prominent, and the issue of returns and exchanges of Crazy Little Yang is also more prominent.
Compared with 2022, the product quality and the proportion of public opinions on uncivilized delivery of goods by anchors such as Li Jiaqi and Crazy Little Yang have increased, while the public opinion on their false propaganda issues has declined. Two of the four new anchors have entered Among the top five public opinions on rights protection, the problems are also more prominent.
Source: Beijing Daily Client
