Recently, a batch of micro-short dramas with fast pace, many twists and turns and well-made production have been favored by many audiences. Among them, micro-short dramas with themes of urban love, ancient time travel and fantasy are even more popular. How are these episodes produced? What is the current ecology of the micro-short drama industry? Follow the reporter to Hengdian Film and Television City to find out.
Zhejiang: The crew gathers at Hengdian Film and Television Base
High-quality micro-short drama shooting is busy
In a building in Hengdian Film and Television City, a micro-short drama crew is stepping up filming. Lighting, photography, slide rails, and professional equipment are in place, telling dramas, The actors are fully committed to the lyrics and positioning.
It is understood that in January this year, the number of micro-short dramas registered with the State Administration of Radio, Film and Television was 297. Since the building here opened in September last year, more than 1,000 micro-short drama crews have filmed and created here.
Actor Zhang Xiaoming: I finished shooting today and have to set my makeup before shooting tomorrow. micro-short plays are basically one after another. Many micro-short dramas are competing for actors.
The current micro-short dramas are fast-paced and have many plot twists. One episode usually lasts about 1 minute, and there are basically nearly a hundred episodes. In Hengdian, for the dramas currently being filmed, many producers have extended the filming cycle in order to improve the quality of the short films, and the filming mode is also changing.
Director Yu Fanhao: Nowadays, many veteran actors who used to perform in long videos have begun to gradually dabble in the production of short videos and micro-short plays. Moreover, in terms of picture texture, lighting and photography scheduling, we have also begun to tend to long-form dramas and short plays. Long video film and television works are getting closer.
According to the person in charge, the proportion of special effects in some micro-short dramas of can reach more than 90%. uses fully virtual scenes to build scenes, and there are more and more micro-short plays with green screen keying.
Zhejiang: The film and television base is lined with exclusive studios for micro-short dramas
The crew "packed their bags and started work"
The production cycle of micro-short dramas is shorter and the production costs are lower. Based on these characteristics, the film and television base has created a large number of scenes for micro-short dramas.
Due to the relatively short production cycle and low production cost of micro-short dramas, setting up and changing scenes during the filming process will cost a lot of time and money, which worries many crews. Since August last year, many exclusive studios for micro-short dramas have emerged in Hengdian, with all the scenery and props available.
Pan Yeshan, the person in charge of a location shooting location in Hengdian Film and Television City, Dongyang, Zhejiang : I have received up to six or seven micro-short film crews in a day, and the props are all ready, which can save their costs. We have palace halls, mansion halls, inns, prison cells and other scenes. For convenience, we also specially conducted VR location survey.
There is a scene in the lobby of a mansion in front of me. The one-day rent for a single crew is 4,000 yuan. The person in charge of the studio said that they have a total of 13 scenes like this. In the past six months, there have been continuous orders, and the cumulative revenue of is about 2.8 million yuan, and the cost is recovered quickly. In order to meet the diverse needs of the crew, many studios are actively integrating idle space to create more scenes with complete facilities.
's complete scene types meet the shooting needs of various crews and reduce time costs. With the arrival of a large number of micro-short drama crews, actors in Hengdian also have more performance opportunities.
actor Liu Lin: has nearly 20 dramas in total. Most of the roles I play are fathers. My daily income is generally 600 yuan, 800 yuan, and the highest is 1,000 yuan.
Source: CCTV Finance
