In recent years, the growth rate of China's new energy vehicle market has indeed exceeded our expectations. Both established car companies and new car manufacturing forces have begun to focus on more high-end market segments, both in terms of brands and products. Entering areas with stronger premium capabilities, the market and consumer demand for new models are also rising. Xingtu Motors , as a high-end brand under Chery , achieved a year-on-year sales growth of 134.9% in 2023, while Star Era Motors It is its new energy product series. After the launch of the first sedan ES, the first SUV model Star Era ET was also quickly launched. After understanding the Star Era es, what will ET bring this time in addition to the familiarity? What about new feelings? Let’s take a look through this static experience.
Xingtu Xingyuan et is positioned as a medium and large new energy SUV, built on Chery's new e0x global ultra-comfortable and high-performance electric platform, and the name et is derived from the abbreviation of "enjoy time". It is not difficult to see this This new car will focus more on family use scenarios, hoping that drivers can share a pleasant experience with family and friends. Star Era et is built based on the design concept of "the big is the luxury". On the whole, it still has a stable and majestic, simple and natural style, and it also has a good sense of technology.
The front part adopts the closed front face commonly used in current new energy models, with through-type split headlights, which also further stretches the horizontal visual width. Compared with Star Era es, it may be a little less sharp. , but softer and more atmospheric, with a more calm temperament. The isd interactive light under the headlight also continues the family design language of Star Era, and will provide various functions such as welcome, courtesy, socialization, charging, weather temperature, etc. Functional interaction in the scene, and supports ota iterative upgrades. The roof is also equipped with lidar, which indicates that its intelligent driving assistance system will be relatively high-end.
The side of the body has the size and proportions of a medium to large SUV. The designer did not use too many sharp lines to modify it. The overall body is still relatively soft and round, but it still has good youthful features, as well as the hidden door handles. Popular design elements nowadays can also optimize wind resistance performance. The real-life model is equipped with 21-inch large wheels, using a detailed multi-stripe shape and a two-color design. The overall visual effect is quite good, and it also provides Michelin ps ev series tires, specification is 265/45 r21.
At the rear of the car, it also has a full and round style, and also has a relatively obvious sense of layering. The through-type taillights also form a certain echo effect with the headlights, and they also have good recognition when lit, and the black The small rear wing and lower surround also improve the sporty atmosphere a lot.
Star Epoch ET's interior has the same simple style as the previous es, but the details are more sophisticated than es, bringing a better sensory experience. It is also high-end enough in terms of color matching, creating a warm home atmosphere. It is very in place. The smart large screen, mobile bar, storage cabinets, leisure lounge chairs and other household elements in the living room are placed in the car space, which is in line with the positioning of this medium and large SUV. A large number of genuine leather, solid wood and metal materials are used in the car, and It has obtained the "CN95 Healthy Cockpit (Level 5a)" certification from China Automotive Research Institute, and has reached Level A in the five certification dimensions of "fresh air, antibacterial and anti-mildew, healthy material selection, electromagnetic cleanliness, low noise and sound insulation"; at the same time, it is equipped with a full stack The self-developed dhs health monitoring function is based on visual recognition technology + deep neural network model analysis, which can monitor heart rate, blood pressure, blood oxygen saturation, etc., and automatically generate reports on a regular basis.
The olive-shaped two-frame multi-function steering wheel is very distinctive and has a solid grip. There are only two rollers on it to control many operations. It is highly integrated and full of technology. The long LCD instrument has functionality and display. The effects are all good, and the 15.6-inch 2.5k floating central control large screen is equipped with the 8155 software/hardware platform, adopts a new scene-based interface design, and is equipped with the Lion AI full-scenario voice assistant.
lion melody max sound system will be equipped with a 7.1.4-channel panoramic sound 23-speaker + 2140w ultra-high power amplifier; the Golden Ears tuning team has conducted thousands of hours of exclusive tuning for Star Era ET to ensure better acoustic effects. In order to ensure To ensure the quietness inside the car, Star Era et also uses double-layer laminated glass, and the two wireless mobile phone charging pads in the front row are also equipped with heat dissipation holes.
Star Era et’s front seats are wide and thick, with excellent comfort, and have heating, ventilation, massage and rich adjustment functions. It also provides a zero-gravity passenger seat, which can realize one-button zero-pressure reclining, and the rear space is quite large. It is spacious, with ample head and leg room. The floor under the feet is also fully flat. The rear seats can also be electrically adjusted in four directions. The rear backrest adjustment range is 115 degrees to 129 degrees. The panoramic canopy above the head also makes it more comfortable. The sense of transparency inside the car is further improved. The luggage space is considerable. The interior of the luggage compartment is regular in shape and the tailgate opening is large, making it easy to carry large luggage. The rear seats can be electrically retracted and retracted through buttons in the luggage compartment. When folded down, they can form a flat surface with the luggage compartment floor. In addition to the stronger loading capacity, it can also form a large bed to meet the needs of outdoor leisure, camping and resting.
In terms of power, Xingtu Xingyuan et will provide two power options: pure electric and extended range. The pure electric version adopts a front and rear dual motor layout, with maximum power of 183kw and 230kw respectively, and will be equipped with CATL 4c Shenxing Supercharger The battery, equipped with a global 800v platform, can be charged for 10 minutes to replenish the range of 400km. The battery capacity is expected to be available in various versions, with a maximum cruising range of up to 760 kilometers, and the extended-range version will have a pure electric cruising range of more than 200 kilometers, with a comprehensive range of The mileage exceeds 1500 kilometers.
Summary
After launching the Star Era es, it struck while the iron was hot and launched the Star Era et, which is more focused on home use scenarios. It is not difficult to see Chery’s ambition to enter the high-end new energy market. From the static experience, this new car has a more mature design And more exquisite details, the practicality is also excellent. By the end of 2023, the number of Star Era stores nationwide has exceeded 300. In 2024, the number of Star Era stores will exceed 460. These have also prepared the sales of Star Era models in the future. Get ready, Star Era et is expected to release a pre-sale price in the first quarter, and we will continue to pay attention to more news about it.
graphics/darko