On February 27, a reporter from Dahe Finance Cube discovered that the personal Weibo account of Dong Yuhui, who was certified as "Anchor of Walk with Hui, Senior Partner of Oriental Selection", had all the Weibo contents cleared. Oriental Selection's stock price opened lower that day and is currently down more than 4%.
In response to this, a person familiar with Oriental Selection responded to Dahe Finance Cube, saying that they did not know the specific situation and it was Dong Yuhui’s personal behavior.
A reporter from Dahecaicube observed that just the night before (February 26), #东宇惠三愿说的Underwear# had been on Weibo’s hot search. Dong Yuhui responded during the live broadcast: “I really don’t understand a lot of things. I understand, and there’s no other reason. Don’t get me wrong, I’m just shy. I don’t talk about men’s underwear, it’s not discrimination.”
Walking with Hui is an independent IP account created by Oriental Screening for Dong Yuhui after the “Little Essay” incident , the first live broadcast will be held on January 9, 2024. After the first broadcast, it ranked first on Douyin's sales list with sales of 150 million yuan. It gained more than 3 million followers on the same day. The account currently has 16.45 million followers.
With his own independent account, Dong Yuhui became more comfortable, and it was rare for him to take a long vacation during the Spring Festival. After an 11-day break during the Spring Festival, Dong Yuhui started broadcasting for the first time in the new year on the evening of February 19th. Together with Hui, he quickly topped the Douyin platform's sales list. According to data from Gray Dolphin, the Youhui Peer live broadcast room gained more than 120,000 followers on February 19, with sales ranging from 25 million yuan to 50 million yuan throughout the day. Judging from the products on the shelves, most of them are not Dongfang Selection's own products but third-party products.
Compared with the good start of "Walking with Fai", "Old Mother" Oriental Selection, which was re-aired on the third day of the Lunar New Year, is slightly deserted. According to Gray Dolphin data, the average daily sales of Oriental Selection during the Spring Festival holiday are only about 1/3 of those on normal working days. In addition, during the Spring Festival, the number of fans of the Oriental Selection account dropped at a rate of about 10,000 per day.
Oriental Selection’s live broadcast sales on February 19 were 7.5 million yuan to 10 million yuan, and the number of fans lost in a single day was 12,000, and the number of fans lost reached a new high in February. At present, the number of followers of Dongfang Selection's Douyin account has dropped from 31.608 million when "Dong Yuhui was appointed as senior partner" to 30.91 million.
Oriental Selection, which has become less popular in the live broadcast room, has rapidly expanded new business. Recently, Oriental Selection announced that it has launched a local "hourly delivery" business, which only supports the delivery of popular products such as brand-operated grilled sausages and South American white shrimps. The current pilot covers Shanghai's Hongkou District and Xuhui District, as well as parts of Shilihe District in Beijing.
Source: Dahecai Cube
