" hot " was released, the box office was like a wild horse, once occupying the top spot and expected to win the championship.
But then everyone gradually discovered that apart from Jia Ling 's successful weight loss and transformation, there seemed to be no more highlights in the film. Moreover, Jia Ling's weight loss has been promoted on the Internet as a gimmick, and I have long been tired of seeing it. Coupled with the double attacks from powerful rivals "Article 20" and " Flying Life 2", the daily box office performance of "Hot and Spicy" has fallen to third place, and it seems to be getting further and further away from the 4 billion mark.
At this time, a netizen posted a video, which heated up "Hot and Spicy" again.
This netizen said that in October last year, he accidentally took a video of a girl running. After watching "Hot and Spicy", I discovered that the girl running was actually Jia Ling.
The netizen said that at that time, he only knew that a film crew came to the community to shoot the scene, but he did not notice who the girl was. Only now did he know that he had photographed a big star.
However, netizens did not buy it. They turned into detectives and discovered several doubts.
First of all, the time when this netizen posted the video is somewhat suspicious. Why is it released when the popularity of the film is declining? Isn't it good to release it right after it is released?
Secondly, who would take a video of stranger running and save it for such a long time. And from a shooting point of view, it seems a bit too professional, and ordinary people can't capture this effect.
Finally, this netizen said that the shooting time was in October, and the movie was completed in November. At this time, Jia Ling should have successfully lost weight, but Jia Ling in the video is still a little fat.
I have to say that netizens’ suspicions are justified. Could it be that the crew has been unable to find other ways to promote it. Seeing that the momentum is not right, it will soon be defeated by "Article 20" and "Flying Life 2", so I quickly found it. From a third perspective, use the identity of a passerby to promote it again.
In fact, many viewers were willing to go to the theater to support "Hot", not because of the movie itself, but because they wanted to see what Jia Ling had become.
When everyone found that although the story itself was not bad and Jia Ling's transformation was worth watching, it had not yet reached the level of a box office champion, it was inevitable that they would start to become disappointed and lose interest. No matter how much Jia Ling is marketed at this time, it will not have much stimulating effect, and may even arouse the disgust of the audience.
In contrast, the other two films relied on their strength to catch up, and their online marketing was not that crazy. The audience also gave good reviews to the film. It is normal for them to catch up with "Hot and Spicy". .
No matter how good the marketing method is, it cannot compete with strong strength. The quality of the work is always king.
So do you think the video publisher is an individual, or is it a behind-the-scenes operation by the crew?
