Time flies, and tourists returning home to the sound of cannons have recently packed up their bags and gone to work in distant places. Like the four films, many people have begun to withdraw from the Spring Festival schedule, and the Spring Festival schedule has also ushered in its final moment. The overall performance of this year's Spring Festival films was quite impressive. Although no one was optimistic about it at first, it actually exceeded 8 billion in box office and set a record of 160 million moviegoers.
The biggest winner in this year's Spring Festival is none other than Jia Ling 's " Hot Hot ". The movie adapted from the Japanese film "100 Yuan Love" was able to earn 2.8 billion in box office during the Spring Festival. I have to admire Jia Ling's success. The director's two subsequent performances, "Hello Li Huanying", hit the Internet, and "Hot and Spicy" once again became the Spring Festival winner.
's super high box office performance and a score of 7.9 are enough to prove Jia Ling's performance in this film, but it has to be said that Jia Ling's ability in movie marketing is first-rate. From the initial plan to lose 100 pounds, to the recent duet with "Fat and Thin" Jia Ling, it can be said that from the beginning of the year to the end of the year, such bomb-like marketing has also helped the film to always take root in the Spring Festival. .
It can be said that Jia Ling used the thinking of a new director to rub the marketing strategies of a bunch of old directors on the ground. It can almost become a classic case of future movie release marketing. Of course, her works have also supported her such large-scale marketing, and There was no marketing backlash that led to box office collapse.
On the other hand, " Flying Life 2" can be said to be as satisfactory as I originally expected. No matter in terms of marketing or performance, it has not shown a trend of unparalleled success, and it is also regarded as a sequel by its predecessor. Restrictions related. But what I didn’t expect was that the box office performance of this year’s Spring Festival was so good, making the box office of “Flying Life 2” look much better than the first one.
In recent years, the film and television industry has gradually begun to abandon popular artists, and found that many popular artists do not carry the box office as online fans say, and those who can really carry the box office these years are basically old people, except for Wu Jing, Huang Bo and others. The most obvious ones are and Shen Teng . In recent years, as long as there are movies starring Shen Teng, the box office and film schedule are not bad, which can be regarded as a real box office elixir.
However, in recent years, Shen Teng's several guest films have affected his reputation, and gradually it is no longer a must-see for every person who is Shen. However, this year's "Flying Life 2" has more impact on "Hot and Spicy". Although he used strong marketing methods, he still supported his own base and ensured that he was never widened by the other party. Unknowingly, he also harvested 2.5 billion in box office.
Among them, "Bear Bears" is the most stable one. Basically, it can earn about 1.5 billion in box office as long as it is released. The movie-watching group is the most stable one and is basically not affected by any blockbusters. On the contrary, during the Spring Festival, "Bear Bears" has the highest attendance rate among them, which shows how strong the appeal of children's cartoons is during the Spring Festival.
Another movie, Zhang Yimou's "Article 20", experienced a sluggish early stage. After its second day of release, its reputation gradually increased, its attendance rate continued to increase, and it began to gradually increase its film schedule on the fourth day. Sound the horn of counterattack. However, for "Article 20", there is not much time left for it during the Spring Festival. On the closing day of the Spring Festival, "Article 20" finally reached the second place in the daily box office, which is still far away from the first place. Just under two million to go.
Judging from the current attendance rate, "Article 20" is likely to become the box office champion after the Spring Festival. However, the box office after the Spring Festival is basically very few. It wants to surpass "Hot" and "Hot" The total box office of "Flying Life 2" is a bit difficult, but the counterattack of "Article 20" still made many people see the treatment that a good movie should have.
This film did not succeed in stimulating the audience's desire to watch the film due to the title issue. However, after watching the film, many people were still deeply resonated with the difficult problems encountered by ordinary people in the film.This is also an important reason why this film can counterattack. Generally speaking, it is difficult to shoot such a movie that is close to life. If it is not shot well, it will be easy to be ignored and the audience will not buy it.
But the need for fairness and justice is engraved in everyone's bones. In addition to these four films, the four subsequent films scheduled for release have all been withdrawn due to various problems. Which film did you watch during the Spring Festival this year?
