The Spring Festival is coming to an end, and the hotly searched topic on Weibo has changed from Jia Ling's weight loss in "Hot and Spicy" to the discussion about screen photography in movies. The cause of the
incident was that on the afternoon of February 15, singer Xue Zhiqian posted a long post on Weibo to share his thoughts on watching the Spring Festival movie "Flying Life 2". The article included three movie scenes shot in the cinema, which triggered the "stealing" "Photography" controversy, the topic of "Xue Zhiqian's stolen photography" also topped the hot search list. After the public opinion fermented, Xue Zhiqian responded with a limerick saying, "I am thanking you, but you are trying to show your face." On the evening of the 16th, Joker Xue retweeted a Weibo post from CCTV News about "There is no such thing as illegal filming in law" and paired it with a limerick: "Words are weapons, they can convey good or breed evil, traffic is godfather, but... Exchange for silver can bring retribution”.
Joker Xue Weibo screenshot
On the other hand, many industry insiders also expressed their opposition to screen photography on Weibo. Broadway Cinematheque retweeted Joker Xue's Weibo and posted "Watch movies in a civilized manner, refuse screen shots." Dong Runnian, the director of the movie "The Annual Party Can't Stop", issued an article "Opposing screen photography, which violates copyright law." Actor Sun Yang retweeted another Weibo post from a CCTV 6 column about the lawyer's remarks about "purchasing movie tickets does not mean you have the right to steal films. You still need to abide by the bottom line when watching movies." He posted a post calling on "May the God of Love and the God of Wealth bless you." Good friends who don’t steal or steal movies.” "Dream Showbiz" director Bi Zhifei posted an article, saying that if he wants to make a movie with a lower score than "Dream Showbiz" which is rated 2.2 on Douban, "Just make a movie "Screen Shot". If we can hire Mr. Xue Zhiqian Starring in it, I feel like I have a chance to break the record of the year." The irony was palpable. Several film and media celebrities have also taken advantage of this popularity to educate the public about the harm of "screen photography" to the theater viewing environment and industry.
Why is the Spring Festival movie the hardest hit by screen shooting?
In fact, this year's Spring Festival movies have suffered from a large number of "screen shots". The enthusiasm of the audience to go into the cinema to take pictures of the title or main scenes of the films and check in is as popular as the Spring Festival box office. . The most serious among them is "Hot and Spicy" with obvious "visual impact". The day before the official release, stolen photos of Jia Ling's slimming body were circulated on the Internet. On the morning of the release day, the official WeChat account of the film released a poster stating "Protect copyright, reject stolen photography, and watch movies in a civilized manner". However, the stunning appearance of thin Jia Ling on the big screen still made many viewers unable to help but take out their mobile phones.
"Hot and Spicy" released a poster that refused to be photographed
Soon, on Weibo that day, "Jia Ling now", "Jia Ling's abdominal muscles", "Jia Ling is shocked" and other hot searches, Le Ying appeared in the game, The image of the evening dress in the Easter egg at the end of the film, the weight loss process at the end of the film and other content have become the "key performance display" of the screen shooting scene. During the road show of "Hot and Spicy", Jia Ling also mentioned that she almost "finished watching this movie online."
If you pay attention to Weibo, it is not difficult to find that many viewers expressed their disgust at the behavior of people who often raise their mobile phones to take pictures of the screen while watching movies. Some netizens said that they have been browsing social platforms in the past few days and displaying screen shots too frequently, "it seems like Jia Ling has also held an era concert"; some netizens are afraid of being passively "spoiled" with too many exciting content. I had to change my plan and go to the cinema as soon as possible to watch the movie.
The Spring Festival has always been a time when screen photography is most common, just like checking in for meals and taking photos at scenic spots. For ordinary viewers, showing off screen photos on social media is also a part of showing life. They are not aware of the difference between screen photography and in-person photography. Making noise while watching a movie is an uncivilized behavior. Usually, the "Movie Viewing Instructions" on paper movie tickets will clearly print the icon prompt "Photography is prohibited in the theater". Some theaters also make relevant warnings in promotional posters or pre-screening advertisements, which is often criticized. Most moviegoers ignore it.
Although my country's annual box office has repeatedly set records, the number of movie viewings per capita in my country is very low. In 2018, the average number of movie viewings per capita was 1.2 times. In 2022, the frequency of movie viewings will be 2.0 times, with 40% of the audience watching movies more than once. Many viewers only visit movie theaters as an occasional entertainment item during the Spring Festival. Therefore, like other scenes in life, it is natural to take photos and "check in" when seeing something new and post it on WeChat Moments. action.Many viewers do not realize that this kind of recording of their own life actually damages and disturbs the interests of others.
During the Spring Festival of 2021, more than a hundred celebrities jointly launched an initiative to reject illegal photography. These include Lei Jiayin, Yang Mi, Dong Zijian, Yu Hewei, Lu Yang, Jia Ling, Zhang Xiaofei, Shen Teng, Andy Lau, Wang Baoqiang and other film and television industry figures. They clearly pointed out, "The movies being shown are not attractions, and screen photography is an uncivilized behavior."
During the Spring Festival last year, seven films collectively released posters against screen photography, admonishing the audience with their own tone and stance.
Posters against illegal photography for 2023 Spring Festival movies
Although it may not be illegal, there is still public order and good customs above the bottom line
The last time the topic of screen photography was on the screen, it was when the movie "Slam Dunk" was released. Amid the movie-watching craze triggered by Memory Kill, the topic "Slam Dunk suffered the worst screen shooting in history" has also become a hot search topic. At that time, on social platforms, various screen shots were spliced into various short videos as highly popular "famous scenes", and some netizens even filmed the complete game process in the movie.
The official Weibo of the movie "Slam Dunk" pointed out that "the illegal filming not only seriously infringes the rights and interests of the creative team and the film crew, but also affects the viewing experience of other viewers." The film company issued an initiative calling on the audience to boycott pirated recording and broadcasting. Behavior. Major mainstream media also commented on the incident, and the behavior of screen filming and stealing has attracted public attention.
The movie "Slam Dunk" released a proposal
On the evening of February 16, when CCTV News reported the screen shooting incident, it adopted an opinion from Zhu Wei, deputy director of the Communication Law Research Center of my country University of Political Science and Law - "There is no illegal filming in our country's law This statement should be a popular term for copyright infringement. A photo or short fragment used for personal appreciation, personal research, classroom teaching, or to evaluate or comment on a published work is within the scope of reasonable use. , does not constitute copyright infringement as mentioned in the Copyright Law. However, if the highlights of the movie are disseminated on a short video platform, if the party does not give permission and the rights holder does not agree, it is an infringement."
CCTV news report screenshot
On the other hand, Chapter 3, Article 31 of the Film Industry Promotion Law of the People's Republic of China, which came into effect on March 1, 2017, stipulates that no one may record or videotape a movie being shown without the permission of the rights holder. If any audio or video recording is discovered, cinema staff have the right to stop it and ask them to delete it; if they refuse to comply, they have the right to ask them to leave the venue.
Then, the non-"audio and video" photography chosen by more viewers does not violate this regulation. The rise of short videos has made many people keen on taking the most exciting clips in movies and posting them to gain attention and traffic. If the light of taking pictures affects the immersion of the audience, the whole act of shooting will not let people down. The less creative side, the more headaches there will be.
Although the legal provisions are not so clear, in many cases, the law is the minimum standard of morality. On top of the minimum basic requirements, there are also the constraints of morality, public order and good customs. The sudden light on the mobile phone screen in the theater will make other viewers immersed in the movie around them confused. Among those "shared", there are also viewers who have not watched the movie. They need to maintain a sense of mystery and do not want to be spoiled in advance. through. Even if there is no legal restriction, this is also a reflection of personal quality. Buying a movie ticket does not mean having the right to shoot a film.
In 2019, during the Shanghai International Film Festival, a "civilized movie viewing" stand was held in Shanghai Cinemas.
As of press time, the producer of "Flying Life 2" has not expressed any attitude on this matter. The content information of the three pictures is not enough to damage the mystery of the movie and infringe the copyright of the movie, so it is not enough to be considered "theft". The reason why Xue Zhiqian's behavior aroused public disgust is, on the one hand, the screen filming itself, and on the other hand, his refusal to admit his mistakes.
There have been celebrities who caused controversy before because of their screen shots. Cai Xukun once shared on Weibo after watching the movie "Anita Mui", but it was quickly deleted.Singer Naiwan posted a screen shot of "1921" and immediately deleted it and apologized, "I did something wrong when I took the photo while watching the movie and posted it. I'm very sorry to the filmmakers. It was unintentional. I really didn't know, and When I posted it, I was immediately reminded by fans and deleted it quickly. Now I know it completely! I also remind everyone not to do this, it is wrong."
Many viewers do not realize that this kind of recording of their own life actually damages and disturbs the interests of others.During the Spring Festival of 2021, more than a hundred celebrities jointly launched an initiative to reject illegal photography. These include Lei Jiayin, Yang Mi, Dong Zijian, Yu Hewei, Lu Yang, Jia Ling, Zhang Xiaofei, Shen Teng, Andy Lau, Wang Baoqiang and other film and television industry figures. They clearly pointed out, "The movies being shown are not attractions, and screen photography is an uncivilized behavior."
During the Spring Festival last year, seven films collectively released posters against screen photography, admonishing the audience with their own tone and stance.
Posters against illegal photography for 2023 Spring Festival movies
Although it may not be illegal, there is still public order and good customs above the bottom line
The last time the topic of screen photography was on the screen, it was when the movie "Slam Dunk" was released. Amid the movie-watching craze triggered by Memory Kill, the topic "Slam Dunk suffered the worst screen shooting in history" has also become a hot search topic. At that time, on social platforms, various screen shots were spliced into various short videos as highly popular "famous scenes", and some netizens even filmed the complete game process in the movie.
The official Weibo of the movie "Slam Dunk" pointed out that "the illegal filming not only seriously infringes the rights and interests of the creative team and the film crew, but also affects the viewing experience of other viewers." The film company issued an initiative calling on the audience to boycott pirated recording and broadcasting. Behavior. Major mainstream media also commented on the incident, and the behavior of screen filming and stealing has attracted public attention.
The movie "Slam Dunk" released a proposal
On the evening of February 16, when CCTV News reported the screen shooting incident, it adopted an opinion from Zhu Wei, deputy director of the Communication Law Research Center of my country University of Political Science and Law - "There is no illegal filming in our country's law This statement should be a popular term for copyright infringement. A photo or short fragment used for personal appreciation, personal research, classroom teaching, or to evaluate or comment on a published work is within the scope of reasonable use. , does not constitute copyright infringement as mentioned in the Copyright Law. However, if the highlights of the movie are disseminated on a short video platform, if the party does not give permission and the rights holder does not agree, it is an infringement."
CCTV news report screenshot
On the other hand, Chapter 3, Article 31 of the Film Industry Promotion Law of the People's Republic of China, which came into effect on March 1, 2017, stipulates that no one may record or videotape a movie being shown without the permission of the rights holder. If any audio or video recording is discovered, cinema staff have the right to stop it and ask them to delete it; if they refuse to comply, they have the right to ask them to leave the venue.
Then, the non-"audio and video" photography chosen by more viewers does not violate this regulation. The rise of short videos has made many people keen on taking the most exciting clips in movies and posting them to gain attention and traffic. If the light of taking pictures affects the immersion of the audience, the whole act of shooting will not let people down. The less creative side, the more headaches there will be.
Although the legal provisions are not so clear, in many cases, the law is the minimum standard of morality. On top of the minimum basic requirements, there are also the constraints of morality, public order and good customs. The sudden light on the mobile phone screen in the theater will make other viewers immersed in the movie around them confused. Among those "shared", there are also viewers who have not watched the movie. They need to maintain a sense of mystery and do not want to be spoiled in advance. through. Even if there is no legal restriction, this is also a reflection of personal quality. Buying a movie ticket does not mean having the right to shoot a film.
In 2019, during the Shanghai International Film Festival, a "civilized movie viewing" stand was held in Shanghai Cinemas.
As of press time, the producer of "Flying Life 2" has not expressed any attitude on this matter. The content information of the three pictures is not enough to damage the mystery of the movie and infringe the copyright of the movie, so it is not enough to be considered "theft". The reason why Xue Zhiqian's behavior aroused public disgust is, on the one hand, the screen filming itself, and on the other hand, his refusal to admit his mistakes.
There have been celebrities who caused controversy before because of their screen shots. Cai Xukun once shared on Weibo after watching the movie "Anita Mui", but it was quickly deleted.Singer Naiwan posted a screen shot of "1921" and immediately deleted it and apologized, "I did something wrong when I took the photo while watching the movie and posted it. I'm very sorry to the filmmakers. It was unintentional. I really didn't know, and When I posted it, I was immediately reminded by fans and deleted it quickly. Now I know it completely! I also remind everyone not to do this, it is wrong."
