Kuai Technology reported on February 14 that according to online platform data, as of 11:42 on February 14, the total box office (including pre-sales) of ’s 2024 Spring Festival period (February 10-February 17) exceeded 5 billion , the number of movie viewers exceeded 100 million.
In the past 10 years, the box office of the Spring Festival before 2022 has been growing rapidly.
The 2020 Spring Festival stalls were cancelled, and there was a retaliatory rebound during the 2021 Spring Festival, with a substantial increase of 33.58% compared to 2019, and the overall box office reached 7.783 billion yuan.
will decline in 2022, with a year-on-year decrease of 22.29%, falling to 6.049 billion yuan; it will grow again during the Spring Festival in 2023, reaching 6.764 billion yuan. According to the current forecast,
will hit a new historical high in 2024, and the probability of exceeding 2021 is not small.
So far, , " Hot and Spicy " (1.718 billion yuan), "Flying Life 2" (1.508 billion yuan) and "Bear Infested? Reverse Time and Space" (895 million yuan) are temporarily among the top three box office releases.
One of the biggest highlights of "Hot and Spicy" is that Jia Ling lost 100 pounds for the character. According to reports, during the road show, Jia Ling met the audience offline for the first time in a year and a half, and finally revealed her changes, Faced with the cheers of the audience, Jia Ling burst into tears.
Which of these Spring Festival movies have you watched?
