On the first night of the Lunar New Year, the Beijing Radio and Television Station’s Spring Festival Gala came as scheduled, and the national audience gathered together to kick off the Year of the Dragon. Data shows that the program was the most popular on the night it was broadcast, leading provincial satellite TV in all aspects. Among them, the 2024 Beijing TV Spring Festival Gala csm35 cities (35 cities online real-time observation) has a ratings of 3.12% and a market share of 14.2%, ranking first among provincial satellite TVs, achieving the eleventh consecutive ratings championship in csm35 cities; the ratings of csm71 cities are 2.61%, and the market share It has a share of 12.61%, ranking first among provincial satellite TVs; its national network ratings are 0.88%, and its market share is 4.94%, ranking first among provincial satellite TVs. Huanwang Big Data and Kuyun Digital Entertainment both ranked first in provincial satellite TV. In addition, as of press time of the Beijing Youth Daily reporter, the number of spreads on the entire network exceeded 9.1 billion.
Find the right theme: reflect the human touch
The 2024 Spring Festival Gala takes "My Spring, Look at Me" as the theme, focusing on every ordinary and extraordinary individual, showing the value and significance of each person. Chief Director Qin Zheng said: "The attitude of 'Look at me' is not simply to shout slogans, but to hope that through the window of the Spring Festival Gala, we can show the real life and real happiness of ordinary people."
In the Ordinary Seeing greatness, whether it is a language program or a song and dance program, they all show the extraordinary things in ordinary people's lives. Li Yuchun sang "The World Is Worth" affectionately, wearing a red dress like a candlelight on a cold night, paying tribute to the real fireworks of every ordinary person. Dressed in white, Zhou Shen emotionally sang "Let the World Be Full of Love" with a clean and healing voice, expressing the hope of love and peace. Pure love flowed quietly in the warm and healing atmosphere.
Based on the capital: Beijing flavor, national elegance, elegance and fragrance
This year’s Beijing TV Spring Festival Gala boldly innovated, subverting the traditional model of gala hosts connecting in series. Instead, there are six carefully produced "Dragon Walking in Beijing" short films. They cleverly connected the entire evening show, taking the audience through the streets and alleys of the capital to explore those unique cultural symbols. The "Dragon Hunting Team" composed of more than 20 hosts from Beijing Radio and Television led the audience to appreciate the mysterious charm of the turquoise dragon at the China Archaeological Museum, feel the warm feelings of the "Big Lazy Dragon" that embodies the unique flavor of the year and nostalgia, and witness Qinglongqiao Railway Station is changing with the times, and you can appreciate the passionate dragon dance in Jinyu Liuli Garden and the canal of Beijing Sub-center...
In addition, the party strives to create a lively and festive New Year atmosphere. Cai Guoqing born in the 60s and Da Zhangwei born in the 80s collaborated in a surprise collaboration to bring a fusion of the 90s song "Three Hundred and Sixty-Five Blessings" and the new era song "Daxi Zhou" "Three Hundred and Sixty-Five Great Happiness" universe". The joyous scene of the two "Kings of Happy Singers" grabbing the microphone and playing seesaw made people laugh. The gesture dance "Auspicious Light" even ignited the audience.
The integration of national style, national trend and traditional culture was also a highlight of the party. Bai Jin sang "The Peony Pavilion" with Ayunga and Li Ruotong, showing the charm of Beijing culture. Tan Weiwei's "The Order of Jingzhe" interprets the integration of traditional culture and the vitality of Jingzhe with its burning coolness. "Dragon Fist" combines traditional pop, Peking opera and martial arts to show the glory of the quintessence of Chinese art. The
sketch "Please Let Me Help You" combines the latest results of the Beijing Elderly Care Service System Promotion Conference, and demonstrates Beijing's people's livelihood policies and important practices in elderly care services in a humorous way. "Dragon and Phoenix Show Prosperity" integrates rock, Yue Opera, Allegro, Henan Opera, square dance and other elements into the sketch, showing the colorful cultural life of the masses in Beijing...
Keep up with the times: Relive the charm of classics
This year The Beijing TV Spring Festival Gala also retained many classic links from previous years. Last year, the program "Mom's Taste" invited three national mothers to make dumplings for the audience, pay New Year greetings, and discuss the topic of "maternal love" with the public by sharing their warm stories with their mothers. This year's party will launch "Dad's Shoulders", inviting Kou Zhenhai, Chen Jianbin , and Cheng Taishen to recall the good times they had with their fathers, and sing the song affectionately with their children on the spot to convey the power of father's love. The
party also focused on integrating the feelings of family and country into the program, playing the main theme of the times.The song "Big Era" vividly portrays the spirit of young people who have been tempered into steel; Guan Xiaotong and Tan Songyun took the train to spring and sang sweetly "Spring is arriving at the station ahead", showing China's self-reliance and self-reliance in science and technology; powerful women from mainland China, Hong Kong and Taiwan Actors Liu Tao, Charmaine Sheh, and Zhang Junning formed a "girl band" and confidently sang "Flowers Along the Road" to show that women in the new era are blooming like flowers.
Text/Reporter Yang Wenjie
Co-ordinator/Liu Jianghua
Short comment
The Beijing TV Spring Festival Gala is full of Beijing flavor and sense of the times
The success of the Beijing TV Spring Festival Gala is due to its sense of the capital. The Beijing TV Spring Festival Gala fully demonstrated Beijing’s unique advantages as the capital. As a brand program, "Ambassador's Guest" has transformed from "Ambassador's New Year's Festival" in 2023 to "Ambassador's Treasure Family Banquet", using food as a medium to show Beijing's openness and tolerance. The success of this program has something to do with the gathering of foreign envoys in Beijing. In addition, the bronze sitting dragon unearthed from the ruins of Da'an Palace in Jinzhongdu and the famous glazed dragon kissing appeared at the party, which are all manifestations of the unique advantages of Beijing, the ancient city and capital.
The success of Beijing TV Spring Festival Gala is due to its sense of Beijing flavor. At this year's party, Feng Gong, who has appeared on the Beijing TV Spring Festival Gala more than 10 times, brought the cross talk "Speaking of Beijing" to citizens and friends, experiencing "counting" Beijing's big city, small things , characteristic place names and the new look of the city; the song and dance "" Beijing's "Colorful Blooms", "My Hometown is Beijing", "Watch Beijing in a Big Show", "Swiss Returns to Zhengyang", etc. sang about the happiness of Beijing; the Beijing New Year Temple Fair built on the second floor of the stage, intangible cultural heritage culture and traditional customs complement each other, bringing the audience to Return to the lively temple fair in old Beijing. These works are deeply rooted in the land of Beijing and have a strong flavor of Beijing.
The success of the Beijing TV Spring Festival Gala also benefits from its sense of the times. It is the Year of the Dragon, and this year's Beijing TV Spring Festival Gala takes "Dragon Walking in Beijing" as the main theme. By looking for five dragons including the turquoise dragon from the Archaeological Museum of China, the audience can appreciate Beijing's rich "dragon" elements. Other programs, such as the sketch "Under the Umbrella", are based on a very popular photo on Weibo in 2023, and the sketch "Don't Lie to Me" focuses on the current new type of financial fraud. These programs that reflected reality gave the party a distinct sense of the times.
Needless to say, there are many other reasons for the success of the Beijing TV Spring Festival Gala, such as its cultural flavor, festive nature, and its feelings of family and country and warmth... We believe that the Beijing TV Spring Festival Gala, which has been repeatedly successful, will be more successful in the future. More exciting and more confident - just like the slogan of this year's party: "My spring depends on me."
Text/Reporter Liu Jianghua
