Nandu News reporter Cai Liyi On February 10, the first day of the Lunar New Year, " Dragon Prosperity Greater Bay Area - 2024 Guangdong-Hong Kong-Macao Greater Bay Area Spring Festival Gala " and its special program met with national audiences on Guangdong Satellite TV and were successfully linked The State Administration of Radio and Television, Xinhua News Agency, etc. conducted simultaneous live broadcasts.
On the first day of the Lunar New Year, with nearly 30 Spring Festival Gala broadcasted on the same stage across the country, Guangdong Satellite TV’s New Media New Media Live Broadcast of the Year of the Dragon Bay Area Spring Festival Gala had more than 43 million views. Among them, the Kuaishou platform had 28.85 million live broadcast views that day, ranking first in the country on the Kuaishou platform; in addition, the program also ranked first in the country on the variety show influence list on the Weibo platform; at the same time, the WeChat video account platform ranked second in the country; Douyin ranked first in the country. The number of viewers on the platform reached 3.94 million. The first-ever opening of the Bay Area Spring Festival Gala "Metaverse" venue saw players log in more than 550,000 times in total, with a maximum of 35,000 people online at the same time. The average user play time was 14 minutes, setting multiple records.
The Bay Area Spring Festival Gala closely follows "culture", "national trend", "new year flavor", "intelligent manufacturing" and "ecology", and the "five forces" work together to tell the story of high-quality development in the Greater Bay Area and create seven themed concept films, among which "based on Harmony is Precious", "Caiyun Chasing the Moon" and "Hello Dawan" have reached over 100 million spreads across the entire network, and "Qi Le Long Long Welcomes the New Year", "Dragon Rises", "Yao Family Qingfeng" and " majestic " have reached tens of millions of spreads. The short film received positive comments from netizens: "This wave of cultural output from the Bay Area is huge." "The Bay Area intangible cultural heritage celebrates the New Year. It has a strong cultural flavor and is excellent!" "This year's Bay Area Spring Festival Gala is produced with the utmost care."
How does the Taiwan Spring Festival Gala tell the story of the Bay Area well? Let us follow the narrative line constructed by the Bay Area Spring Festival Gala’s “concept film” and enter the dazzling array of programs to find out.
Culture
The Guangdong Kung Fu concept film "Harmony is Most Important" was the first to break into the entertainment industry.
The Kung Fu cultural concept film "Harmony is Most Important" is the first Spring Festival Gala concept blockbuster released by Guangdong Satellite TV on the entire network this year. In the program, Ling Yun, the intangible inheritor of Emei Wushu, Dong Chonghua, the intangible inheritor of the Yip Man branch of Wing Chun, and Li Weifeng, the intangible inheritor of Cai Lifuquan, "hit" Douyin and Weibo six times with their dazzling martial arts skills. , Xiaohongshu hot list; the fist-holding ceremony that appears frequently, conveys Chinese philosophies such as "harmony is the most precious", "harmony without difference", "virtue is shown by force" and "turning hostility into friendship", and has been cited by Xinhua News Agency, CCTV News and China Daily Highly recommended at home and abroad. In the comment area of the
program, netizens commented: "This video perfectly integrates Cantonese culture with red envelopes, Cantonese opera, lion dance, red rubber stools, etc. into Kung Fu. It's advanced!" "It makes me happy when I see our traditional Chinese culture. "Every family is a family in Chinese tradition! Harmony is the most important thing, the Bay Area is so wonderful!"
A closer look at the creation and arrangement of this year's Bay Area Spring Festival Gala will reveal that culture is a core element.
Shaun Gibson, a musician from the UK, and Annie, a singer and actor from the United States, chose to use music - "Hello Big Bay" to describe the Greater Bay Area in their eyes. This original song combines Mandarin, Cantonese and English, with smooth switching between drama, rap and instrumental music, and writes 11 cities in the Guangdong-Hong Kong-Macao Greater Bay Area into one song. The program was recommended on the homepage of People's Daily, appeared on Toutiao, Bilibili, Weibo, and Douyin hot search lists, and was forwarded by @discover china, @gdtoday, @hi gba, etc., and became popular on overseas platforms such as Facebook, x, and YouTube. broadcast. The new perspective has attracted praise from netizens: "A foreigner has shown the prosperity of the Greater Bay Area and the beautiful scenery and food of Guangdong to the world, it's awesome!"
In addition, Zhang Han, Wu Keyue, and Dongshan Young Master sang the film and television hit "For" affectionately. "You" and "Stubborn" contain the profound cultural heritage of Cantonese cuisine, Cantonese medicine, and Cantonese opera; the "Five Winners" bring a happy medley of golden songs, taking the audience back to the golden years of the Hong Kong Philharmonic as soon as they start, conveying "Happiness, "Love is turned into gold by time"; Wen Bixia and Li Zixuan "Two generations of girls" performed "Flower Street "Dance Competition"" on the same stage, transforming the traditional cultural custom of "Walking in Flower Street" into an important element of stage performance "Wing Chun", a dance drama that combines dance and martial arts, is a cultural card of the Bay Area that interweaves strength and beauty.
The excitement of the Cultural Bay Area is everywhere on the stage of the Year of the Dragon Bay Area Spring Festival Gala!
National style boy
National style boy Liu Yu "Colorful Clouds Chasing the Moon" has become a hot topic on the Internet
National style boy Liu Yu joins hands with the intangible cultural heritage paper-cutting inheritor Rao Baolian to "start to become spring", the national trend intangible cultural heritage concept film "Caiyun Chasing the Moon" "Once it went online, it aroused attention and heated discussions across the Internet. In just 24 hours, it had more than 100 million spreads on the entire Internet and 1.9 million likes and comments. In the interpretation and interpretation of XR technology, CG special effects, as well as Chinese-style dance, newly composed songs, and beautiful stages, the national intangible cultural heritage Foshan paper-cutting has once again become "alive" and "trendy".
netizens left messages: "The combination of technology and intangible cultural heritage, the fusion of classics and modernity, it is a very enjoyable stage" "XR technology plus paper-cutting art, coupled with Liu Yu's performance, it is really beautiful" "Spring Festival Gala is all about it" This standard rolls up"... The integration of intangible cultural heritage and technology makes the show's "fandom" extraordinary.
innovatively spreads the national trend, which always runs through Guangdong Satellite TV’s Year of the Dragon Bay Area Spring Festival Gala. In the program "One Heart in the World", Cantonese opera that has been passed down for thousands of years is integrated with modern AR augmented reality technology. National first-class actor Zeng Xiaomin wields his sword and performs the legendary life of the heroine Madam Xian. The national trend of
has ushered in the era of digital renaissance in the hot land of the Guangdong-Hong Kong-Macao Greater Bay Area.
Taste of the New Year
Guangdong’s famous “Dragon Dance” gathers
Full of Bay Area people’s yearning for a better life
With the support of special shooting methods such as one-shot, 360-degree free viewing angle, and time-traveling machine, the Spring Festival Gala is a “booming” event The concept film "Welcoming the New Year with Dragons" uses the full fireworks of the Bay Area to create an audio-visual feast for the Year of the Dragon.
In the film, the Mianhu Hudong Dragon Dance, Qiaolin Fireworks Fire Dragon, Fengshun Pu Village Fire Dragon... Guangdong's famous dragon dances gather together. They travel with history and thrive with the Bay Area. The integration of "a piece of clothing with water" has also given birth to derivative artistic forms such as dragon and lion dance, dragon and fish dance, and turtle dance, which have given rise to beautiful meanings and blessings such as good weather, turning fish into dragons, and coming out on top.
The iron flower cuts through the night sky, creating a romance and enthusiasm unique to the Chinese people; the British singing and dancing are exciting and sonorous, and the dance reflects the courageous, strong and courageous character of the Bay Area. The endless festival customs are full of the Bay Area people’s yearning for a better life.
Audiences who have watched the Spring Festival Gala in Taiwan have praised the "New Year flavor": "I haven't seen such a New Year atmosphere in a long time!" "The New Year flavor is very strong, and you have to visit Guangdong!"
Along with the show, there are also the filming locations of the ancient towns in the Bay Area. Many viewers recognized their hometowns: "Mianhu, a low-key ancient town with thousands of years of history! My hometown." "I am honored to witness the development of my hometown. I wish me the best. Damian Lake is getting better and better!"
There is also a flavor of the New Year, which is reunion. "Small Boat on the Big Sea" sung by Pakho Chau conveys a father's love as deep as the mountains and seas. Along with the moving melody, the sincere blessing of "May parents all over the world be safe and healthy" spreads to thousands of households.
Intelligent manufacturing
"Intelligent manufacturing" and "technological innovation" have become the "protagonists"
Intelligent manufacturing is another golden sign of the Greater Bay Area. Guangdong Satellite TV's Year of the Dragon Bay Area Spring Festival Gala concept film "Awesome" features "intelligent manufacturing" and features rapper Huang Xu and percussionist Wang Jianan. In the
program, the Bay Area Spring Festival Gala stage was transformed into an intelligent production workshop, with industrial robotic arms "beating drums and dancing", playing the strong voice of the times that Guangdong insists on being "the leader in manufacturing". Rapper Huang Xu’s passionate rapping, in Mandarin, Cantonese, Chaoshan dialect, Hakka, and English, sings out the confidence and confidence of high-quality development. The exciting scenes in the show are actually staged every day in the Guangdong-Hong Kong-Macao Greater Bay Area.
This year, Guangdong Satellite TV and the technology company Baidu Xirang co-created and created the first "Metaverse" sub-venue of the Spring Festival Gala in China with "ten thousand people serving the same server + real-time live broadcast". "Kepler Star" provides high-quality audio-visual services to provide more accurate content for the Bay Area Spring Festival Gala and create a more immersive online experience.
Lumei
Bay Area Spring Festival Gala Lumei Guangdong concept film "Yao Family Qingfeng", green empowerment of "millions of projects", paints a new picture of Yaoshan. In the
film, against the background of Qingyuan's thousand-year-old Yao Village, and in the ecological picture of Liannan with blue sky, green ground, clear water and beautiful scenery, soprano Chen Sisi sings the new atmosphere of rural revitalization in Liannan with her beautiful voice; more than 30 people Actors from the Liannan Yao Autonomous County Ethnic Song and Dance Troupe danced a cheerful and enthusiastic long drum dance, showing the simple and colorful Yao culture and revealing the "happiness code" of the Liannan Yao people today. The topic related to the
program #青美广东 Welcome You to Experience # became a hot search on Weibo and was promoted on the city rankings of 21 cities in Guangdong. Netizens praised: "The poetry and paintings of Yaoshan Mountain, the intoxicating beauty of the south, our hometown is so beautiful!" "It's so beautiful, I must check it out during the Spring Festival!"
As Guangdong's "Hundred Counties, Thousand Towns and Tens of Thousand Villages High-Quality Development Project" advances in depth, The coordinated development of urban and rural areas has opened up a new picture, modern rural industries have gained new vitality, harmonious rural areas are more livable and suitable for business, and the atmosphere of returning to hometowns to start businesses is getting stronger.
A group of "new farmers" who understand technology, agriculture, and management have taken root in the countryside and grown into "agricultural people" who help with harvests. During the Bay Area Spring Festival Gala, "Golden Wind and Jade Dew" performed by "Traveling New Bees" was sung for the new farmers in Guangdong who are sweating the fertile soil. It was praised as a "field love song" by Spring Festival Gala netizens.
This year's "Greater Bay Area - 2024 Guangdong-Hong Kong-Macao Greater Bay Area Spring Festival Gala" has come to a perfect end. Guangdong TV people are still digging and telling with emotion, letting the world see the great changes and the beauty of development in the Bay Area. .
