I have to say that this year’s Liao Wan event was so explosive.
Although the lineup and formations are not stronger than in previous years, and the quality of the sketches is also visibly declining, the ratings still exceeded 3, even surpassing the "South to North" and the women's basketball game that were already very good ratings.
I’m good at everything, but I have to tune the TV to the Liaoning Spring Festival Gala. If it weren’t for Kang Yikang, Song Xiaobao spent 500 yuan to learn the Northeast dialect version of bbox, or missed Guo Donglin’s imitation of JJ Lin, I would always feel that I was separated from the world. coast.
With the release of Liaoning Wan’s ratings, the half-time ratings competition for Satellite TV’s Spring Festival Gala before this year’s Spring Festival has officially been settled.
Following the enlarged recruitment of Shandong Satellite TV, Henan Satellite TV and Shanxi Satellite TV the night before,
plus the Hunan Satellite TV Spring Festival Gala broadcast on New Year’s Eve.
At this point, the ratings of Channel 9 Satellite TV’s Spring Festival Gala have been settled. The second half of the
contest will start on the first day of the first lunar month, and contestants will appear one after another, including heavyweight contestants such as Beijing Satellite TV and Dragon TV.
Tianjin Satellite TV’s Cross Talk Spring Festival Gala, which would compete with Liaoning Satellite TV in previous years, moved to the second day of the Lunar New Year this year.
Judging from the ratings, in the first half of the ratings battle, Liaowan, with a market share of more than 10%, took the first place, and the ratings also hit a new high in recent years.
Hunan Satellite TV ranked second with a score close to breaking 1,
third was Shandong Spring Festival Gala, which performed more and more steadily.
However, the Henan Spring Festival Gala, which has undoubtedly the best reputation and has attracted widespread attention across the Internet, barely made it into the top five with a ratings of 0.22.
Unlike the film and television drama market, word-of-mouth is never the key to determining the outcome of the TV Spring Festival Gala. What is
?
01, Liaoning Satellite TV: No. 1 in ratings, Song Xiaobao and Jia Bing support the sketch show
Judging from the real-time ratings, after the launch of Liaoning Wanwan, 25 stars including Yin Xiaotian, Liu Ye, Zheng Kai, Li Sidani, and Bai Jugang appeared one by one. At the beginning of the show "Going North Tonight", the ratings quickly exceeded 1, and then continued to surge. More than half an hour later, the ratings directly exceeded 2, and the peak value near 9 o'clock exceeded 3, firmly winning the national ratings championship.
This year Liao Wan has invested heavily in the hosting lineup.
Zhang Ming, Liu Xinyue, Fang Liang, Xiaochuan, and Li Miao form a strong hosting team.
Especially Liu Xinyue, who won the second place in the "2023 Host Competition", is elegant and beautiful in a blue dress. Without this trump card, she would be the absolute face of the party -
because there is Liu Tao.
In addition to the hosting team, Liao Wan also invited Liu Tao, Sun Tao, Chang Yuan, and Yu Yang to form a powerful interactive guest team. This hosting lineup has been crushed.
Liaowan’s trump card is still language programs.
The first time the show's ratings soared was the cross talk "Hometown Love", a collaboration between Feng Gong, Da Pan and Wang Zhenhua.
Feng Gong's words "I miss you so much" made people dream back to the CCTV Spring Festival Gala, and the New Year's flavor was immediately arranged.
Feng Gong calls himself the nickname "Liao Shen". He memorizes children's songs, picks up word combinations, and shouts "I love Liao Basketball". From Northeastern delicacies to classic folk songs, from standard Northeastern dialect to construction achievements, he is completely dedicated to "Liaoning Culture and Tourism". .
The routine is just a routine, but it is more friendly and down-to-earth. Judging from the ratings, the audience just likes this routine.
0 minutes of cross talk ended, and the ratings exceeded 2%! But what follows is the low point of the long sketch show.
The sketch "Falling in Love with a City" by Song Xiaofeng, Xiu Rui, etc. is really long, and it is really hard to find the hook. This part is also the period when I feel sleepy.
I thought that if I persisted in the next sketch, I would wake up laughing, but it turned out that "Breaking Away" by Wen Song, Jiang Shimeng, Zhang Baiqiao, and He Huan arranged all the laughs for the young people who love to hoard goods but can't hold them all. The fashion is fashionable enough, but there are really not many laughs. The most popular thing is the sensationalism in the second half, and the ratings instantly dropped by 3%.
I just want to ask if this year’s sketch writers can stop having happy endings and sad endings. The audience is really frustrated. The two sketches
failed to hold the show, and Song Xiaobao was the finale. If Jia Bing and Yu Yang lose again, the ratings will really be unsustainable.
The results have proven once again that "Xujiang" is reliable and stable.
"Traveling with Dad". When I heard the title of the sketch, I secretly screamed that it was not good. I never expected that it would be the pinnacle of this year's satellite TV Spring Festival Gala sketches.
Jia Bing's main idea is to go to the bathing center without touching a drop of water and save half of the package price. He also applied for the job instead of focusing on customers, which directly confused the manager. After watching the
party, Jia Bing's magical summary was still echoing in my mind, "I have been a water person since I was a child, and the cards I draw in lots are the cards in my hand. I am a born comedian, and I am a bather!"
The show is a burden. Dense, no bad jokes, no forced sensationalism, Jia Bing perfectly interprets the image of a stingy person. Facts have proved that he is a born bather and a comedian!
After the performance, the ratings skyrocketed, reaching over 3.
Even if Meng Hetang, Zhou Jiuliang's "This Is Love" and other mediocre outputs of stable quality follow, the ratings will still be stable.
In comparison, the overall level of singing and dancing programs is actually much higher. The combination of Lang Lang and Ren Xianqi is very fresh, but the ratings just don't work. The singing and dancing programs are good, but the ratings still fall.
On the contrary, it is "Husband Storage" by Guo Donglin, Jiang Long, Shao Feng and others. The program is generally average, but Guo Donglin's last internal plot of imitating JJ Lin directly became a hot search.
Who would have thought that Guo Donglin would put on a wig and sing JJ Lin's masterpiece "Jiangnan" at the Liaoning Spring Festival Gala.
When I watched it, I was worried about Guo Donglin in my mind, and I was afraid that JJ Lin would post again: Not funny, disrespectful, and you are not welcome to my concert...
Finally, there is the fixed treasure of the Liao Dynasty - Song Xiaobao's sketch.
Song Xiaobao, who played the role of the finale of the late Liao Dynasty, is still worthy of being the king of sketches. This partner Yang Shulin and Bu Yu's "Kids from Different Generations" has an old story and an old plot. The ending is very emotional for me. No matter where he is, Yang Shulin's performance is a bit embarrassing.
But as soon as Song Xiaobao wears the little red riding hood and the 500-yuan dialect version of bbox comes out, the laughs are still there.
Generally speaking, this year's Liao Wan sketches relied entirely on the outstanding performances of Song Xiaobao, Jia Bing and Guo Donglin to hold up the show, but it turns out that the cross talk sketches are the favorite of audiences during the New Year.
Coupled with the loss of Beijing Satellite TV and Tianjin Satellite TV, the two traditional language programs that compete for ratings, all language program bonuses are all in Liaowan, and it is not surprising that the ratings are the largest.
However, the lively ratings of Liao Wan may not reflect the deserted language programs.
02: Shandong Satellite TV: Zhou Tao, Zhang Jie and other big names supported the show, ranking among the top three in ratings
Shandong TV Spring Festival Gala is also a rare evening show with unique features in recent years. The two main highlights are Zhou Tao. After leaving the CCTV Spring Festival Gala, Shandong The Spring Festival Gala is almost Zhou Tao’s most regular hosting stage.
She is still so beautiful at the age of 55. Many viewers will stay by the TV even for her sake.
The second is the gathering of big names. As for the famous singers alone, they have invited Zhang Xinzhe, Zhang Jie, Gong Linna, Cai Guoqing, etc.
Although the choreography cannot compare with first-tier TVs such as Hunan TV, the singers still work hard. Zhang Jie's "Reverse Attitude" is still very exciting and deserves applause.
Although not all language programs are outstanding, Lu Xinyuhao's cross talk has received rave reviews, and the fandom culture, fans, and wars have all been mentioned.
Crosstalk is an art that emphasizes speaking, singing, and sarcasm.
This should be one of the few good cross talk shows in recent years.
In the past, Shandong Satellite TV was backed by Shanying. It used to be unique among domestic satellite TVs with popular dramas such as "Wu Song". Now the trend has changed, and the first-line satellite TV arena does not belong to it, but it can steadily output the satellite TV Spring Festival Gala. You can still see the strength of this veteran satellite TV .
As long as Zhou Tao still makes a regular appearance, Shanwan will be one of the stable ratings winners of the Satellite TV Spring Festival Gala.
03, Hunan Satellite TV: second in ratings, skipping subject three is quite controversial
Hunan TV’s ratings this time still did not break 1, and then it did not break 1 and still ranked second... What can I say? As I said, it is worthy of being the star of the party Taiwan, the ratings base is really stable!
For a long time, Hunan TV has divided the "Spring Festival Gala" into two parts: a local Spring Festival Gala on New Year's Eve, and a Chinese Spring Festival Gala on New Year's Eve. Compared with New Year's Eve, the scale is not large, and it is becoming more and more like an internal party. From the host to the guests, all old faces from the Mango family such as He Jiong and Wang Han were used.
The programs this time include Zhang Yixing's "The God of Wealth", Hua Chenyu's song "Light the Bonfire at the End of the Galaxy", Times Youth League's "A Little Sweet" and "Young Beauty", etc., but there are no hot searches. The surprise was subject three.
Some young viewers applauded, and some said they changed the channel immediately after seeing it. The current suspense is: Is there subject three in the CCTV Spring Festival Gala?
04, Henan Satellite TV: word-of-mouth is booming across the network, but ratings are still mediocre
Henan Satellite TV Spring Festival Gala has fallen into some kind of ratings bottleneck: word-of-mouth is firmly ranked first, but ratings are always mediocre.
There are two types of fairy Spring Festival Gala stages, one is where the audience laughs so much that they faint, and the other is so beautiful that it makes people enchanted.
Henan Satellite TV is the latter.
I have been at a loss for words since Yang Mi’s appearance in the national style costume.
is not only a beautiful person who looks like a fairy floating down from the moon, but also travels through the past and present at the China Intangible Cultural Heritage Museum, performing traditional costumes of the Tang, Song, Ming and Qing dynasties.
Jacquard lantern, silk fan, and gold hairpin, a thousand years of romance that can be seen through in one night.
There is also Yang Liping's "Phoenix Crying in the Morning", in which the phoenixes dance gracefully and soar in the sky, and then the phoenixes are reborn, one becomes five, and then a group.
The dancing posture is sometimes soft and beautiful, sometimes vigorous. In one word: absolutely.
Watch "Dragon Dance" again. The actors perform on 5-meter stilts, which is beautiful and thrilling, with various postures.
Sometimes the flying dragon is in the sky, sometimes the crouching dragon is in the wild. If you don't look at it, I will be the only one who has regrets.
Zhou Shen’s songs are also great.
"If I miss you, I miss you" Zhou Shen sang at the Henan Mid-Autumn Festival Gala.
As the one with the most stable singing ability among the new generation of singers in China, Zhou Shen’s singing voice is absolutely unbeatable.
What I didn’t expect was that Henan Satellite TV turned another song program into a cultural archeology.
Zhou Shen, who is dressed in modern clothes, lives in a Hakka house in Jiangxi, with a romantic culture and full of locals.
The next second, he transformed into a handsome young man from ancient times, leading people through the past and present.
The singing is distant, the picture is dreamlike, and every frame reveals the myriad aspects of Chinese culture.
If this isn’t a good show, what is?
To watch the Henan Satellite TV party, you really need to have a deep accumulation and accumulation of Chinese cultural knowledge. At least my own knowledge is no longer enough to interpret the charm and depth of the program.
After watching it, I understood why the Henan Spring Festival Gala is not only about the beauty of Henan, but the beauty of Chinese culture.
Beauty lies in the beautiful mountains and rivers, beauty lies in the fireworks of the world, beauty lies in the splendid past and present, and beauty lies in the myriad weather conditions.
The beauty lies in the vastness of China.
05, Behind the Satellite TV Spring Festival Gala: The three most popular passwords are the basic ratings, sketches, and hosts. The comedy world has begun to change.
Finally, let’s summarize.
The Liao TV Spring Festival Gala has become very popular in recent years. Even on the 29th of the twelfth lunar month every year, it has become a habit for many viewers to turn on the TV to watch the Liao TV Spring Festival Gala. It is also common for Liaoning Satellite TV to rely on the Liao TV Spring Festival Gala to complete its annual ratings KPI.
Liao Wan's ratings code focuses on a festive and lively show, including singing and dancing, Peking opera, martial arts, ballet and other art forms, but Song Xiaobao is always the one who supports the ratings.
It can also be seen from this that language programs are still the number one killer of satellite TV’s Spring Festival Gala.
Liao TV Spring Festival Gala has a total of 7 language programs this year. Except for Feng Gong's cross talk, all are sketches. The quality of wonderful sketches such as Jia Bing's can compete with CCTV Spring Festival Gala. Guo Donglin's jokes are also well out of the circle in CCTV's Spring Festival Gala, but the overall level In decline, there are too many old memes.
Secondly, the Satellite TV Spring Festival Gala has formed a stable viewing pattern, and viewers have become accustomed to watching it.
No matter how good the reputation of Henan Satellite TV is, it is not easy to succeed. The first choice of viewers is still Liaoning Satellite TV and Hunan Satellite TV. Even if the host talks about advertisements, the ratings are several times higher than the ratings of Henan Satellite TV's first-class programs with full Chinese flavor.
This is the reality of viewing.
Third, the host lineup is still useful for the Satellite TV Spring Festival Gala.
Henan Satellite TV, which has no host, has mediocre ratings. Hunan Satellite TV, which has a stable host lineup, also has stable ratings. Shanwan TV, which has Zhou Tao, continues to rise. Liaoning Satellite TV has strengthened its host lineup this year, and its ratings have exceeded 3.
The fact is that popular celebrities present in the Satellite TV Spring Festival Gala, which is far less effective than famous hosts, and the audience is just like this.
Finally, from the party, we can also see the iteration of domestic comedians. Although Feng Gong, Song Xiaobao and Guo Donglin are still stable ratings killers, there is Jia Bing in the sketch world and Lu Xinyuhao in the cross talk world. Their creativity truly represents the current domestic language. The highest level of this kind of program, with talents from generation to generation.
Although veteran comedians like Liao Wan can easily win, the audience knows how to watch, and truly good things will always be seen by the audience. The tide changes sometimes slowly, but what is coming will always come.
