Some time ago, League of Legends officially announced that it would break the ice with Douyin and will officially start live broadcasting on the Douyin platform, and on the day of the premiere, anchor Chen Zelai will be invited to broadcast. After the premiere on February 5, Douyin officials also released the data on Chen Ze’s broadcast of League of Legends, which was indeed very exaggerated.
The specific data is as follows. On February 5th, when Chen Ze broadcast, the total number of viewers exceeded 15.23 million. This data can be said to be very exaggerated, because King of Glory also launched its first broadcast on Douyin some time ago, and the acting anchor was Zhang Daxian. As a result, the data was completely blown up by Chen Ze.
Zhang Daxian’s Douyin Honor of Kings broadcast data are as follows. The total number of viewers at that time was 5.89 million. Honor of Kings and Douyin broke the ice earlier, and the user base of Honor of Kings is younger, and Zhang Daxian has been famous for many years. It is indeed a bit unexpected that the data gap is so large. I don’t know whether the reason for this data gap is the host or the game.
For many old League of Legends players, they really don’t know Chen Ze, but they have to admit that he is indeed a popular League of Legends anchor recently. On the day of the broadcast of LoL, the number of viewers exceeded one million within 10 minutes of the broadcast. The League of Legends official made the right decision to invite him to be a guest, because the traffic was there and the popularity was indeed achieved.
After the proxy broadcast ended, Chen Ze returned to his own live broadcast room to broadcast live. His popularity is still very high, and his fan base has almost reached 2 million people. Although many old players don't know him, they must admit that he is the most popular League of Legends anchor recently.
It’s just that he didn’t become popular because of the League of Legends. He started out as Angel’s unique skill brother, and the popularity of the live broadcast was average. Later, he became popular by doing live broadcasts with other people and scolding General Yu. In S7, he became popular. I also went to the LPL 7th Anniversary Event to play an exhibition match, but no one paid attention at the time. Now he has become an officially supported anchor of the League of Legends. Chen Ze was even invited to the e-sports Spring Festival Gala exhibition match on the 7th, and he is definitely the target of official publicity. one.
Many old players don’t know it, but many new fans are trying their best to popularize the knowledge, and the popularity has increased as time goes by. I don’t know how long this popularity can last. Now League of Legends is definitely not as good as it was at its peak. There are fewer players and fewer viewers watching the games. It’s not easy to have a newly popular anchor with such a big momentum. It's normal. I hope it can really boost the popularity of games and competitions, rather than just being a fan of the entertainment industry!
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