On the evening of January 23, a live broadcast that attracted much attention from the literary world began in the "Walking with Hui" live broadcast room. From 8 to 10 o'clock that night, famous writers Liang Xiaosheng, Cai Chongda, and "People's Literature" editor-in-chief Shi Zhanjun were guests in the "Walking with Hui" Douyin live broadcast room. They talked with Yu Minhong and Dong Yuhui about "my literary path" and literature, and " Love and stories in People's Literature magazine. This is also the first time that the literary journal "People's Literature" has entered the live broadcast room of a top anchor.
Chinese Writers Network published the report card of this live broadcast the next day: the two-hour live broadcast had a cumulative number of 8.95 million viewers, and the highest number of online viewers was nearly 700,000. The live broadcast room also posted a subscription link for the 12 issues of "People's Literature" in 2024, and 2,000 units were sold within 15 minutes of the broadcast. From 8 pm to 12 pm, for 4 hours, the final transaction data of the live broadcast room totaled 82,600 sets and 992,000 copies sold, with a transaction amount of 17.85 million and a sales volume of 19.83 million. This achievement has set a record for the highest single book sales of 10 million in a single book sold in the Oriental Selection live broadcast room. As of 0:45 on the 24th, people were still placing orders one after another, and the enthusiasm of readers penetrated the cold night. On the evening of the 24th, Shi Zhanjun, editor-in-chief of "People's Literature", was interviewed by a reporter from the Yangtze Evening News | Ziniu News. Recalling the live broadcast the night before, he said, "We were very moved and gratified by the whole live broadcast process, but thinking about so many years of experience, I felt so sad." It is also more complicated."
"People's Literature" was founded on October 25, 1949. It is the first literary journal in New China. It is now a national first-level literary journal in China under the supervision of the Chinese Writers Association. It mainly publishes novels, poetry, Pure literary works such as essays and reportage have high requirements for the quality of published articles. Many works of famous writers in the history of modern and contemporary Chinese literature have been published in "People's Literature". Bi Feiyu's "Massage", Liu Zhenyun's "One Sentence is Worth Ten Thousand Sentences", Chen Yan's "Protagonist" and other outstanding works were first published in "People's Literature" 》.
Shi Zhanjun revealed that the magazine started planning this live broadcast more than half a year ago. This live broadcast that amazed people in the industry was a two-way trip and mutual choice between "People's Literature" and "Walking with Hui". "After the 1990s, periodicals and magazines began to face huge challenges. Readership, sales and other aspects were declining, and many purely literary journals were even closed. Now we have caught up with a new era of cultural development and prosperity. I think we There should always be readers for high-quality literature. So we wanted to try and look for our relatives who suddenly disappeared and where they were." Shi Zhanjun said, "Sure enough, we found them." In the live broadcast room of
that night The screen was full of messages from literature lovers. Everyone shared their love for writers, expectations for literature, and curiosity about literary creation. In the live broadcast room, Shi Zhanjun said, "We are mainly here to 'find relatives' and to find literature." good reader". Anchor Dong Yuhui said when talking about "People's Literature", "In the vibrant era of literature, you have made great strides all the way." "People's Literature", which was born with the founding of the Republic, has been through ups and downs for 75 years, and has continued to contribute to the people and inspire with excellent works. people, and has also gained recognition and love from many readers. "In communicating with Yu Hui, you can feel that he is destined to literature. His literary accomplishments are very good in all aspects. I think this is why so many people love him and appreciate him. So we are broadcasting It is a wonderful thing to meet each other from time to time, to awaken more relatives and friends, and to contact more readers and friends."
This live broadcast did have some unexpected gains for "People's Literature" magazine, which is also Shi Zhanjun was encouraged, "This is not a book, it is a publication published twelve times a year. Readers will read twelve magazines consecutively this year." But he also said with confidence, "But We are very confident in high-quality literary content, and there will always be people who understand and like it."
From serious literary writers such as Yu Hua who became popular on variety shows and short video platforms to the hot sales of the traditional pure literature journal "People's Literature" magazine in the live broadcast room, it turns out that pure literature has never been abandoned by readers. On the contrary, there are still many Readers love, look forward to, and discover high-quality literary works. Pure literary journals that seem like flowers on the high mountain can also enter the live broadcast room. It seems that famous writers who are far away are also lively and interesting. This event has achieved unprecedented success. Livestreaming is a practice that actively transforms, explores and integrates traditional literature into the modern communication discourse system in the new era. It is also a bold attempt to find a path for transformation and development for traditional literary journals and magazines. “We are now in a media era, and the wave of information is sweeping across everyone. Corner, we also realize that we must integrate into the new era communication pattern. On the one hand, we must strive to be original, that is, to launch more high-quality masterpieces. On the other hand, we must also pay attention to the social impact and social benefits of literature. How to exert this requires us to find ways to break the situation. "Shi Zhanjun said, "This live broadcast inspired us and gave us more confidence to get things done. "
(Source: Yangtze Evening News)
