On January 6, Bilibili (hereinafter referred to as "Bilibili") held the bilibili power up 2023 Top 100 Up Owners Ceremony. This year, the three dimensions of professionalism, influence, and innovation will be continued to comprehensively select the top 100 up owners of the year, and award the best work of the year, the highest popularity of the year, the annual business influence, and the annual new business force at the ceremony. prize. In the individual awards of
, the up owner "Film and TV Hurricane" won the "Highest Popularity of the Year", the up owner "Chess Player War Eagle" won the "Live Broadcasting Dark Horse of the Year", and the up owner "Stickman Alan Becker"'s work "Stickman vs Math (math)" "Won the "Best Work of the Year". In addition, 16 up owners who have achieved significant commercial breakthroughs based on high-quality content, including "mr fans" and "Dean Xiaochao", were awarded "Business Influence of the Year" and "New Business Force of the Year".
(Top 100 up hosts in 2023 "Qianying A_" and "-å°d-biu" live performance "Frost and Snow Millennium")
up hosts continue to innovate, and the content categories of station b are becoming increasingly diverse
This year is the sixth consecutive year that station b has been held The Top 100 Up Masters Ceremony. As the influence of the platform increases day by day, "up master" is becoming an emerging profession recognized by the public. As an annual event for video creators, the Bilibili Top 100 Up Hosts Ceremony plays an important guiding role in the content industry. The list of the top 100 up owners is not only a benchmark for understanding contemporary young people, but also a standard reference for the content industry to evaluate leading creators.
As the number of users continues to grow and the circle continues to expand, the content categories of Bilibili are becoming more and more diverse. Some up owners who are deeply involved in the field of vertical categories have been included in the top 100 list for the first time this year: the up owner "Teacher Song Hao Official" has saved many people. He is very popular among students who are deeply troubled by mathematics. The "Advanced Mathematics" course he released has a cumulative number of views of up to 140 million, which is equivalent to the total number of students he taught in the school for 100 years; the up host "Anju Mu" gave a lecture It has seven years of history. From the Three Kingdoms, Jin, Southern and Northern Dynasties to the Sui and Tang Dynasties, he hand-drawn more than a thousand historical figures and used videos to connect the entire Chinese history; the up owner "Zhongqi Ai" is the weather report beloved by users of station B. Member, focusing on the forecast analysis of extreme weather and popular science on disaster prevention and mitigation, and explained the vertical content of meteorology in a vivid and easy-to-understand manner.
(Screenshot of the up owner "Teacher Song Hao Official" station b)
Yang Cheng, director of the Publicity and Culture Department of the Chinese Go Association, awarded the "Live Broadcast Dark Horse of the Year" honor to the up owner "Go Player War Eagle" at the Top 100 site. Zhan Ying, who was originally a second-level professional Go player, quickly became famous due to a true expression of his feelings in the live broadcast room of Station B, and his followers increased by more than one million in one year. Whatās even more rare is that after becoming popular, she still persists in teaching chess, and has made famous Go players famous through live broadcasts, remote reviews, etc., which is called the "War Eagle Siphon Effect" by the media, and has spread throughout the Internet. Set off a long-lost Go craze.
(The up owner "Chess Player War Eagle" won the "Dark Horse of the Year for Live Broadcasting")
"Film and TV Hurricane", which has been among the top 100 up owners for five consecutive years, takes "infinite progress" as its content creation belief, and has gradually grown into a leader in the field of video production under the witness of fans. A benchmark figure. While maintaining the high standard of his main channel, he also created multiple popular accounts. At the same time, "Film and Television Hurricane" continues to explore technology for good, bringing countless surprises and touches to the audience. At this year's Top 100 Up Host Awards Ceremony, "Shaoxuan Srag", a disabled fan who once realized his dream of running because of his video creativity, came to the scene as a special guest and awarded the "Highest Popularity of the Year" honor to "Film and TV Hurricane".
(Up owner "Film and TV Hurricane" received the "Most Popular of the Year" trophy from fans)
16 up owners won individual commercial awards, and their commercial value was recognized by the market.
While station B is growing, up owners are also growing rapidly. In the third quarter of 2023, the average daily active users of station b exceeded 100 million for the first time, reaching 103 million, and the average number of monthly active users reached a new high of 341 million. The average number of daily active up owners at Station B increased by 21% year-on-year, and the number of up owners with more than 10,000 followers increased by 36% year-on-year. The average monthly video submission volume increased by 37% year-on-year, reaching 21 million. The commercial delivery capabilities of
high-quality creators have been widely recognized by the market.Among the eight up owners who won the "New Business Force of the Year", the popular up owner "Dean Xiaochao" is widely loved by users. With his 100% popularity rate and being included in the "Weekly Must-Watch" list many times, he is a hard-core Indicators have become the targets that major e-commerce platforms are competing for. In 2023, the video of cooperation with Alibaba during the Double 11 period even reached the first place in the ranking list of station B.
(Pinduoduo cooperation video by the up owner "Dean Xiaochao")
As young users of station B enter a new stage of life, content consumption areas such as household appliances, mother and baby, and automobiles have suddenly emerged in station b. Among them, many up owners who have been very successful in commercialization have emerged. The up owner "Mr Mi Dao" is one of the representative figures. As one of the eight winners of "Business Impact of the Year", Mi Ding can provide professional analysis and solutions whether it is a light bulb or furniture and building materials, pointing out a clear path for the anxious "decoration enthusiasts". During Double 11 in 2023, he created a performance of up to 1.68 billion yuan in cumulative payment across all channels for live streaming, a year-on-year increase of more than 400%. MiGaiās success in commercialization has set a good example for other up owners who want to try live streaming to bring goods.
(8 up owners won the "Annual Business Influence" single award)
At the 14th anniversary celebration of station b, chairman and CEO Chen Rui once said: "Helping up owners gain income at station b is the most practical thing for up owners. Services." In the third quarter of 2023, 1.68 million up owners earned income from station B, a year-on-year increase of 34%. Among them, the number of up owners who earn income through videos and live broadcasts has increased by more than 160% year-on-year.
