China News Service, Beijing, January 6 (Reporter Shangguan Yun) In the recent year 2023, there have been many domestically produced films that were well-received and well-received. According to media reports, data recently released by the National Film Administration shows that the total national film box office in 2023 is 54.915 billion yuan, of which domestic films have a box office of 46.005 billion yuan, accounting for 83.77%.
When interviewing audiences and industry insiders, the reporter learned that among the domestic films released in 2023, there will be many topical works that are close to reality, with good reputation and box office, and can meet the movie-watching needs of different audience groups.
Whether it is content, plot, subject type, or special effects production, these domestic films have brought surprises to the audience.
"Chang'an 30,000 Miles" Photo provided by the film producer
Why are domestic films so "beatable"?
Relevant data on the total national movie box office in 2023 demonstrates the strong recovery trend of the Chinese film industry.
Data released by the National Film Administration shows that throughout 2023, there will be a total of 73 films with a box office of over 100 million yuan, including 50 domestic films, and the top ten box office rankings are all domestic films. Among them, "Man Jiang Hong" leads the box office with 4.544 billion yuan.
Why are domestic films so popular? Zhang Tong, a senior analyst at Maoyan Research Institute, believes that in 2023, domestic films will have many innovations in content, and many well-known works will emerge. "River Red" won this year's box office championship with its hearty narrative rhythm and gripping plot.
As the sequel to the domestic science fiction masterpiece "The Wandering Earth", "The Wandering Earth 2" brings surprises: the production upgrades meet the audience's viewing needs in terms of scenes, special effects, etc., making the industry and audiences more interested in the industrialization of domestic films. Development is more confident.
"All or Nothing" and "Her Lost" contributed to high topicality. "Fengshen Part 1" and "Chang'an 30,000 Miles" with strong Chinese style inject modern values into traditional stories and characters familiar to Chinese audiences. and new perspectives.
Image source: "Fengshen Part 1" official Weibo
"Domestic films with constant masterpieces have brought new audiences to the film market, especially several high-grossing films in the summer season. The effect of attracting new audiences is very good. ." Zhang Tong explained.
Imported blockbusters are no longer popular?
From the perspective of genre, the domestic films released in 2023 cover crime, suspense, fantasy, sports and other fields, leaving a broad space for audiences to choose. The films are good-looking and the content is diversified, attracting many audiences to the cinema.
With good reputation, some domestic films have stable box office performance in the later stages, and the long tail effect is obvious. "Thirty Thousand Miles from Chang'an" starts from the perspective of Gao Shi, a poet of the Tang Dynasty, and presents portraits of poets such as Du Fu and Wang Wei. After its release, it set off a wave of Tang poetry craze.
In addition, according to Zhang Tong, the (box office) contribution rate of domestic films in the past four years has been more than 80%, while imported films have obviously declined.
"On the one hand, this phenomenon shows that domestic films are on the rise, constantly introducing new ones, and bringing new viewing experiences to the audience." She analyzed, but on the other hand, it also shows that imported blockbusters, especially Hollywood films, are indeed unable to keep up with domestic audiences. Movie preferences.
There was a view that blockbusters such as "Mission: Impossible: Reckoning (Part 1)" are sequels. After watching the first ten minutes, you can basically guess the ending. "When there are better choices for domestic films, then these You can watch or not watch imported films."
According to Zhang Tong's observation, the imported film with the highest box office in 2023 has not exceeded 1 billion. "Nowadays, the sophisticated production and top-level visual effects of imported blockbusters have become accustomed to domestic audiences. If you want to To make a breakthrough at the box office, you must innovate in content and other aspects."
Domestic films support the New Year's Day
The performance of domestic films in the New Year's Day is also very impressive.
Zhang Tong mentioned that the box office champion on New Year's Day was the romance film "Twinkle, Twinkle, Twinkle Star" with young audiences as its core audience. The content of the film fit well with the sense of New Year's Eve rituals and also drove the box office to a record high on New Year's Eve. 730 million, a significant increase of 55.9% month-on-month.
《The annual meeting cannot be stopped! 》The content is relatively novel and full of laughs, and the workplace reality described also arouses the resonance of the audience. With the high reputation after the release, it counterattacked and reached the top spot on New Year's Day. According to the prediction of Maoyan Professional Edition, the total box office is expected to hit the order of 1 billion+ .
"The annual meeting cannot be stopped! 》Stills. Picture provided by the film producer
Some viewers told reporters that after counting the movies they had watched in 2023, "The annual meeting cannot be stopped!" " was the best of the year. "The attendance rate for the show I watched was very high, and the theater was basically full. It had more laughs, and the subject matter was in line with my mood as a working person."
With its novel and diverse themes, Rich and diverse genres, etc., domestic movies rely on their strength to support the New Year's Day schedule.
The film market is rapidly and steadily revitalizing
Looking at the domestic films released in 2023, in terms of subject selection, genre integration, and the rejuvenation of old IPs, they all reflect the attempts of domestic films to seek innovation and change in content, and they have also received recognized by the audience.
"Now I prefer two types of movies, one is blockbusters with cool special effects, and the other is comedy. "Feng Shen Part 1" and "The Annual Party Can't Stop!" are the representatives. Domestic movies can satisfy my movie viewing needs. Demand." Some viewers said.
The overall performance of the Chinese film market in 2023 is remarkable. Zhang Tong analyzed that judging from the overall data in 2023, the national film market has quickly and steadily regained its vitality, and audiences are willing to pay for good content, which has also greatly boosted industry confidence.
"Currently, there are many anticipated films scheduled to be released in 2024, but whether the good trend this year will continue depends on whether the supply side can continue to output film content that audiences like during key periods." She said. (End)
