"Minus 20 degrees Celsius, I am a princess in Harbin" "Mom, I am in a hurry, I must go to Harbin immediately"... The ice city has become popular these days, and cars of "southern potatoes" are heading north all the way. into Harbin. There are constant searches for new memes on the Internet, and the popularity of topics continues to refresh. Data from
shows that during the New Year holiday that just passed, Harbin received 3.0479 million tourists and achieved a total tourism revenue of 5.914 billion yuan. Tourism popularity increased by 240% month-on-month. It is predicted that this wave of craze will continue into the winter vacation and Spring Festival holidays.
So, why is "Erbin" so popular this winter? What inspirations does "Little Potato from the South" bring to us when falling in love with Northeast China?
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"The difference between the most adorable North and South" has always been an interesting topic. The latitude difference of nearly 50° between the north and the south of China has nourished different natural environments and creatures in different places, and also accumulated very different regional cultures and lifestyles. This is often described in the ancient saying "Oranges growing in Huainan are oranges, and oranges growing in Huaibei are oranges" and in the handwritten couplets "White horses on the west wind fortress, apricot flowers and mist raining in the south of the Yangtze River".
Someone said, "Traveling is to go from a place where you are tired of staying to a place where others are tired of staying." The essence is that different places are unique and different, allowing tourists to explore, experience and understand different cultures.
The world of ice and snow has a natural attraction for southerners. In many cases, light snow that seems like "drizzle" to northerners is already "heavy snow" to southerners. Some netizens even joked that in winter in the north, the most interesting program is "Southerners watch the snow, northerners watch the southerners watch the snow."
Therefore, for the "little potatoes in the south", Harbin is undoubtedly a charming "city of ice and snow". Here, for the first time, some people ate popsicles that did not need to be kept in the refrigerator, and some people saw their own shiny white "wave edge cap" after the "North-South Movement". And when tourists from the south invaded the Ice City, Harbin, which is "at home", also started to "spoil potatoes" mode:
hot air balloons rose on the ice of the Songhua River, and the Sophia Church "hanged" the dreamy moon, instantly becoming "Harbin's most popular tourist attraction". "Understand romance"; the rugged brother gently said the jingle "Princess, please get out of the car", which was very humorous and friendly; the frozen pears cut into pieces made "Little Potato" feel that the table treatment had soared; even the Northeastern child in the zoo The tiger has also started to look cute...
Faced with this "heart-breaking" effort, many tourists lamented: "It's not that Turkey cannot afford to go, but Harbin is more cost-effective." Heilongjiang Province also said in a thank-you letter to tourists at home and abroad: "Your propaganda has made many Longjiang people 'unable to do anything'."
The 18-meter-tall snowman at the Qunli Music Corridor in Daoli District, Harbin Source: "Harbin TV News Comprehensive Channel" WeChat public account
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Ice and snow appear every year, why is Harbin out of the circle this time? The author believes that behind this "rectification", there are at least three new "rectifications":
For example, the industrial layout of Xueli Nuggets. The Beijing Winter Olympics, which attracted worldwide attention, allowed many people to appreciate the unique charm of ice and snow sports. Harbin’s explosion reflects the current boom in the ice and snow economy. According to the "China Ice and Snow Industry Development Research Report (2023)", the number of people participating in ice and snow sports will exceed 340 million in 2023, and the scale of the national ice and snow industry is expected to reach 890 billion yuan.
Harbin is facing the trend, amplifying the effect of cultural tourism with ice and snow characteristics, and revitalizing "cold resources" into a "hot economy." Like the Harbin Ice and Snow World this winter, investment and styling are the highest ever. The fact that this place can become a popular check-in place and attract many tourists is proof that the ice and snow economy is getting bigger and bigger.
Another example is the law of sincerity of retreating into advancing. In fact, on the first day of the opening of the Ice and Snow World, a ticket refund incident occurred due to long queue times and poor visitor experience. The local response was to publicly apologize and make rectifications overnight. In the open letter, they also promised rectification measures. This sincere and ceremonial operation became a bonus, reducing negative reviews, achieving a reversal of word-of-mouth, and adding fuel to the local fire.
Another example is hospitality.Some people say that Harbin people have three qualities: enthusiasm, simplicity and loyalty. Although many local netizens have ridiculed their hometown on the Internet, "Erbin, you make me feel strange" and "I thought I was my biological child, but I found out that my biological child is in the south"... But when it comes to actual actions , but they are not ambiguous.
Many Harbin citizens express "Northeast welcomes you" in a simple way, such as the ice sculpture master who is overloaded with work, the volunteers who deliver heart-warming ginger syrup to tourists, and the enthusiastic local netizens who formulate strategies for friends in the south... Harbin is popular. circle, thanks to the efforts of the government and the help of the friendliness and smiles of the local people.
Tourists queue up at the Harbin Ice and Snow World Park, waiting to experience the super ice slide Source: Xinhua News Agency
三
Looking back at 2023, many cities have transformed into Internet celebrity cities under the focus and amplification of traffic, whether it is "Zibo BBQ" "Guizhou Village Ba" or the new top-notch "Erbin" have all set off waves of tourism consumption boom without exception.
What is worth thinking about is how these cities that have become popular in the spotlight have gone from the abnormal and "unexpected" to the normalized and "reasonable"? In this regard, the author has a few feelings:
intention is always the strongest sign. The two-way journey between a person and a city ultimately relies on the connection between people. The scenery of the four seasons, the beautiful scenery and the food vary from place to place, but in the final analysis, the sincerity of the local people who work together and are full of affection is the most powerful nirvana.
This winter, the warmth and enthusiasm in the new CP model of "Southern Little Potatoes vs. Northeastern Big Sweet Potatoes" constitute the exclusive memories of many travelers who come to Harbin. If you want to ask how long this wave of popularity can last, it depends on whether the local area can improve the supporting facilities, provide services more attentively, and connect needs more accurately.
"Experience is king" is becoming a new trend in cultural tourism. Carefully observe the young people who come to Bingcheng. Whether they are migrant workers who have been tired for a year or college students who are "touring like special forces", they all like to feel the smoke and fire in the streets and alleys at the morning market and bathing center, and have fun in the white snow. To be honest, they all called it "full of experience".
It is not difficult to find that compared with traditional cultural tourism, more and more tourists now travel thousands of miles to visit a city, not just because of the beautiful mountains, rivers and historical sites, but often just for a novel and fun experience. This experience can be a barbecue or a ski slope, which reflects the changing needs of tourists. As the book "Experience Economy" says: "Experience is the key to future economic growth." This provides new ideas for various places to stand out in the cultural tourism industry.
Still need more solutions to turn "first-time customers" into "repeat customers". When the ice and snow melt, no one can accurately predict how many southern tourists Harbin will still attract. But what is clear is that just because a city can become popular does not mean that it will naturally become popular. The evolution and upgrading of the tourism market will not happen overnight.
The world of ice and snow is also a mountain of gold and silver. How to transform the large traffic that "comes and leaves quickly" into great energy for industrial and economic development, promote more cultural tourism projects and special products, and transform the "passer-by" economy into a "passer-by" economy The economy of "retaining guests" requires Harbin to continue to think and explore new solutions.
Happy days are always enviable. Seeing my friends having a great time in the ice and snow, those who didn’t go were envious. Some people joked: “It’s all Little Golden Dou who went, and Little Potato is working overtime.” Finally, he just wanted to say: “Go to the Northeast to have fun. My dear friends, can you try some Harbin red sausage for everyone?"
Source: Zhejiang Propaganda
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