905 Movie Network Special Article Taking a closer look at the major movie schedules, compared to the strong Spring Festival schedules, summer schedules and National Day schedules, New Year's Day has not received much attention in the past due to its shorter schedule. However, this year, some movies that fit the New Year's Eve atmosphere were released, and the cinemas presented a lively and joyful scene with the audience happy, which also made this New Year's Day movie stand out and achieved good results.
Let us summarize and review the wonderful performance of the New Year's Day schedule!
New Year’s Day box office record hits new high
According to statistical data released by the ticketing platform, the total box office of the 2024 New Year’s Day box office was 1.533 billion yuan, setting a new high in Chinese film history. The single-day box office on December 31 was 732 million yuan, which also set a new record in Chinese film history. New Year's Eve box office record.
The total number of movie screenings was 1.417 million, setting a new high in the total number of New Year's Day movie screenings in Chinese film history. The three-day holiday successfully attracted 36.608 million viewers into the theater, which also set a new high in the number of New Year's Day movie viewers in Chinese film history.
made his debut with "Snow Field" and led the New Year's Day show "Twinkle Twinkle Shining Star" with a box office of 300 million yuan during the pre-sale period. It has a strong box office of 608 million yuan and won the box office championship of the period without any suspense; Douban The comedy movie "The Annual Party Can't Stop!" with an 8.1 score is rated 8.1. "" ranked second with a box office of 233 million yuan; "Goldfinger", the collaboration between Tony Leung and Andy Lau after 20 years, ranked third with a box office of 219 million yuan; the suspenseful crime film "Stealth", also starring Andy Lau, ranked third with a box office of 1.73 The box office results of 100 million yuan followed closely; "If You Are the One 3" and "Taylor Swift: The Age of Concert Tour" ranked fifth and sixth respectively with more than 50 million yuan in box office results.
Film types are rich and colorful
The number of films screened on New Year's Day this year has also reached a record high. A total of seven new films have entered the market, including the romance film "Twinkle Twinkle Star", "If You Are the One 3", and the comedy "The Annual Party Can't Stop!" ", the crime suspense film "Goldfinger" and "Sneak", the concert documentary "Taylor Swift: The Age of Concert Tour", the animated film "Shook Beta Penta"; in addition, there is a re-release of the film "Your Wedding" ” and “La La Land”, as well as the still popular “The Third” and “Aquaman 2”, dozens of new and old movies are released in turn, and the genres are rich enough to dazzle the audience in the ticket purchasing software.
Romance films in the schedule are far ahead in terms of quantity and box office results. "Twinkle Twinkle Star" won the New Year's Day box office championship with an absolute advantage. Even the re-release of "Your Wedding" in 2021 also won It took in a box office of 30.55 million yuan.
It can be seen that for the audience groups on Valentine's Day, New Year's Eve and other periods, romance movies are their immediate needs, and the market will also provide high-quality romance movies to meet the needs of young audiences for a sense of life ritual and romantic experience.
Various "tricks" in the theater
In addition to the excitement in the movie, there are also a variety of special "tricks" performed in the theater.
The movie "Twinkle Twinkle Star" relies on the "snow" in the cinema to arouse the emotional resonance of the audience, allowing the audience to feel romantic love in the snow;
The viewing scene of "Taylor Swift: Time Tour" , the audience held cheering signs in the theater, stood up and sang along with Taylor, which was an experience like attending a concert;
"The Annual Meeting Can't Stop!" " uses a "beer field" to present a relaxed workplace comedy to movie fans. They can watch it while having a drink, making the whole movie-watching process full of a pleasant atmosphere. This kind of scene-creating marketing not only increases the popularity of the movie, but also brings a special movie-watching experience to the audience.
Judging from the special effects of each work, regardless of the attendance rate, the topicality has reached its respective peak. It can be said that the major blockbusters in the New Year's Eve have successfully developed "ritual sense" marketing this time. In the coming period, movie "special scenes" are likely to become a new direction for movie promotion.
The popularity of the New Year's Day film has made us full of expectations for Chinese movies in 2024.The upcoming Spring Festival will also be an audio-visual feast. Currently, two films, "Mr. Red Carpet" and "Bear Infested: Reverse Time and Space", have been scheduled, and there are more films waiting to be released.
There are also some movies that have accumulated very good reputation and expectations. Their sequels are also expected to be seen in 2024, such as "Fengshen 2", "Volunteer 2", "Mermaid 2" and "Dune 2", etc. It is believed that these films will maintain the hot status of the entire film market in 2024 and set new box office records.
The good start of the 2024 New Year's Day stalls has made a good start for the prosperity and development of this year's film market. I believe that with the emergence of more new works, the film market will be more lively in 2024, and Chinese films will get better and better!
