In 2023, after another year of accumulation and precipitation, media agency creators are still actively tracking and reporting hot events on the Sohu platform, enthusiastically discussing cutting-edge topics, deeply analyzing social phenomena, interacting with users' consciences, and contributing sufficient quality of massive news content.
In 2023, Sohu Media will comprehensively deepen media cooperation in depth and breadth based on its media attributes and platform traffic advantages, give full play to its own advantages, continue to explore innovations in cooperation methods, continue to promote product iterative updates, and provide multi-faceted resource tilt and multi-faceted resources for media operations. Dimensional policy support helps media connect deeply with users.
To this end, Sohu Media has specially launched the "2023 Sohu Media Annual Partner Award". Starting from the four dimensions of content dissemination, product interaction, live broadcast distribution, and innovative cooperation, it has produced the most disseminating partner award, in-depth cooperation There are four awards: Partner Award, Best Live Broadcast Partner Award, and "Curiosity Project" & "Media Research Institute" Quality Partner Award. Let’s take a look at which media are on the list!
Award description
1. Communication power index calculation method: Sampling and analysis of the operating status of the media Sohu account, comprehensively examining indicators such as "number of publications, reading volume, manuscript quality, number of recommendations by the platform, number of interactions with Sohu netizens", etc., by weighting each indicator Perform dynamic assignment to obtain the communication index and generate the ranking of awards.
2. Deep cooperation index calculation method: comprehensively examine Sohu’s deep cooperation plan media’s “account growth data, number of content linkages, number of brand cooperation, number of Sohu netizen interactions” and other indicators, and dynamically assign weights to each indicator to obtain the deep cooperation index , produces a ranking of awards.
3. Live broadcast effect index calculation method: Sampling and analyzing the performance of media live broadcasts on the Sohu platform, comprehensively examining indicators such as "live broadcast sessions, live broadcast popularity, interactive effects, number of recommendations by the platform, number of interactions with Sohu netizens", etc., and dynamically adjusting the weight of each indicator Assign a value to obtain the live broadcast effect index and generate the ranking of awards.
4. Sohu Media's "Curiosity Project" & "Media Research Institute" project introduction:
"Stay curious and explore the unknown", the "Curiosity Project" was initiated by Sohu Media, relying on the differentiated advantages of Sohu's product matrix, combined with current hot topics Carry out online and offline multi-scene interactions with local regional characteristics and media, presenting an interesting, informative and in-depth immersive content experience.
"Spread knowledge and deliver responsibility", "Media Research Institute", as an IP column exclusively created by Sohu Media, is committed to deepening the media industry, interpreting industry information from multiple angles, creating an efficient communication matrix, and exploring new trends in media development . Persist in breaking down the knowledge barriers between users, media and experts through knowledge live broadcasts to further enhance media value.
