From cultural imports to New Year’s Eve muscle memory, domestic entertainment New Year’s Eve concerts have experienced the growth of an entire generation. Years of "involution" competition have led to the continuous upgrading of the original relatively extensive arrangement model of New Year's Eve concerts, with continuous focus on model innovation and content differentiation, and eventually each formed relatively fixed brand characteristics and effects. Among them, some are known for their grand narratives and high-quality literary and artistic works rich in traditional culture, such as CCTV; some are known for their musical quality and visual effects that break through imagination; some are known for their joyful and noisy live atmosphere, such as Jiangsu Satellite TV. For example, Hunan Satellite TV is known for “understanding young people best” and directly addressing the feelings and pain points of young users, such as Station B. Different party themes fit different platform temperaments, which is also a major feature of every New Year's Eve concert.
Looking at this year’s New Year’s Eve concerts, we can also see that major platforms have strengthened and upgraded the brand features of the New Year’s Eve concerts. "Set Sail 2024 - China Central Radio and Television's New Year's Eve Party" stands at attention, and many creative programs such as "There is a Drama in Zhejiang", "Harmony", "Shui Pei Feng Shang", "Heart Blossoms on the Road" and other creative programs are based on The traditional intangible cultural heritage skills from Zhejiang, Guangdong, Shanxi, and Jilin, the colorful songs and dances, and the ancient buildings that have been passed down for thousands of years complement each other. Every word, every move, every move brings the audience cultural confidence from the depths of history. .
Jiangsu Satellite TV's "Better 2024 Jiangsu Satellite TV New Year's Eve Concert" continues with the theme of "Lighting Up Happiness with Struggle", gathering the top singers in the Chinese music scene, Mesozoic talents and "Z Generation" rookies to jointly contribute to Asia's top A classy concert. As the well-known music critic Ren Erdi said, as a New Year's Eve party that has been focusing on "real singing" for many years, Jiangsu Satellite TV's New Year's Eve has always been a New Year's Eve position for fans of powerful singers and vocal lovers. Because the New Year's Eve party can not only provide a stage for powerful singers to complete an important annual performance show, but also the most authentic presentation and test of the singer's professional ability in the live broadcast. So without diamonds, I really wouldn’t dare to do porcelain work. At this year's Jiangsu Satellite TV New Year's Eve concert, the tender and magnetic Zhou Huajian sang "can you feel the love tonight" tenderly. In the song, the eternal love and the tranquility of the night flowed poetically; JJ Lin, who sang continuously, spent half an hour It connects 12 classic works with both trendy rhythm and traditional lyricism, and the stable output is worthy of the "walking CD"; in addition, there are also Jiangsu Satellite TV New Year's Eve concerts such as Zhou Shen, Mao Buyi, Liu Yuning, Deng Ziqi, Tao Zhe, Li Yuchun, and Xue Zhiqian. The "old partner" of the concert sang at full capacity. It's no wonder that netizen "Zhang Daiyang tillo" bluntly said, "If you want to buy tickets, you must choose Jiangsu, because at least it is a qualified concert."
Hunan Satellite TV still takes the "fun" feature to the extreme. For the first time, it replaces the traditional performance stage with a New Year's Eve Street carrying thousands of fireworks and full of life. The overall atmosphere is more like a gathering of family and friends. party venue. The invited guests are also very topical. It's just that many idol artists and actors basically lack the confidence to truly sing. They either lip-sync or use loud pads and slightly open the mic, which is really a bit embarrassing. In fact, if everyone could sing like Meng Ziyi and achieve a KTV effect, everyone might not be able to understand it. After all, everyone has a ruler in their mind, and no one would use the standards of professional singers to criticize actors harshly.
Another crime that went against the wind was the Zhejiang Satellite TV New Year's Eve party with the theme of "With you all the way, running towards happiness". Bailu didn't even raise the microphone when he sang, but his voice came out first, and his lip-synching was terrible. Called a stage accident. At the same time, there are still many elements of the Zhejiang New Year's Eve Asian Games this year. The on-site stage design was created by the stage design team of the Hangzhou Asian Games opening ceremony. The countdown singing "Together Love" and the digital people igniting the design are also hard not to remind people. For the Asian Games just held in Zhejiang, perhaps Zhejiang Satellite TV hopes to express its pride in hosting this event again in this way.
The most tear-jerking program on Beijing Satellite TV's "Start a New Journey" New Year's Eve is probably Miyoriya's tribute to Coco and Coco Lee's performance of "365 Days of Missing You". In the past 2023, too many familiar names have left this world forever, which is infinitely sad.Those precious memories are also empathized with again in Miyori Mei's singing.
The cast of "Flowers" and powerful overseas singers are undoubtedly the two major features of this year's Dragon TV New Year's Eve celebration. "Flowers", the TV series directed by Wong Kar-wai for the first time, has once again set off a craze for Shanghai-style culture across the country. The joining of Reya Miyori & Teku and Lisa Ono have added to the international brand of Dragon TV. I just never thought that in the end, a musical that was not very suitable for the New Year’s Eve atmosphere would be used to make up the running time.
Tracing back to the origin, New Year’s Eve concerts should ultimately be based on “singing” as their basic skill, and “real singing” should be the most basic professional ethics and duties of singers at concerts. When the platform continues to invest real money to improve the performance of the stage, and strives to find highlights and arrange programs, should singers also continue to improve their professional capabilities, and should artists be sincere and present the most authentic skills?
