took 6 years of preparation and 3 years of production. The TV series "Flowers", which was originally produced in Shanghai, filmed in Shanghai, and produced in Shanghai, had its premiere on December 27. On the 28th, the Shanghai-language version was launched on CCTV 8. This is also another "Shanghai-style masterpiece" produced by Shanghai Film Group, the film's producer, after the movie "The Myth of Love". As the main filming location, Songjiang's Shangying Chedun Film and Television Production Base has experienced the whole process of "flowers" blooming.
1:1 A replica of the dreamland
The TV series "Flowers" tells the story of the struggling life of Shanghai's trendy children in the 1990s. It is the first TV series directed by Wong Kar-wai and the ninth TV series to be broadcast on the CCTV platform in 2023. A TV series produced in Shanghai. The ratings exceeded 2 in just 10 minutes on the first day of broadcast, becoming another film and television hit for Shanghai IP.
"Flowers" is adapted from the novel of the same name by Shanghai writer Jin Yucheng, who won the "Five One Project" Award and the Mao Dun Literature Award. The main actors in the play, including Hu Ge, Ma Yili, Tang Yan, and Chen Long, are all Shanghainese. During the filming of
, Shanghai Film Chedun Base (Shanghai Film and Television Park), which features "Century Years of Shanghai", went all out to invest and build according to the needs of the crew, replicating the Huanghe Road and Jinxian Road, the dream places in the play, 1:1 .
"Resurrection" of an era, props are the guarantee of real texture. The staff of the prop warehouse at Shanghai Film Studio's Chedun Base proudly told reporters that there are more than 3,000 props and more than 2,900 costumes in the play from the Shanghai Film Studio's prop warehouse. "This is the treasure of Shanghai Film Studio. These props are all from us." The collection of originals from the 1990s is enough to truly restore the life of Shanghai people at that time." The neon lights on the Yellow River Road were the most iconic symbols of Shanghai in the 1990s. The reporter learned that 24 large neon lights and more than 50 shop signs were installed on the Yellow River Road of Shanghai Film and Television Park. These neon lights were all produced on-site at the Chedun Base.
"Shanghai Feast Plan" promotes the flourishing of Shanghai culture
The broadcast of the Shanghai version of "Flowers" attracted much attention and received high praise from the industry and audiences. Starring Hu Ge said frankly that during the filming, he felt deeply that "dialects have a profound relationship with the history, culture, and character of a place."
Shanghai Film Group, which has a history of 74 years, has not only participated in the construction of half of Chinese movies, but also created unique and star-studded "Shanghai-style movies", including film and television classics "Long Live the Wife" and "The Crow" since the 1940s and 1950s. and Sparrow", "Sanmao Business", "Big Li, Xiao Li and Old Li", etc., as well as the Shanghai-style TV series "Fortress Besieged", which was a hit with crowds of people in the 1990s, and the Shanghainese dialect drama "The War for the Son", etc., the latter of which was With a ratings of 38.7%, it broke the highest ratings record for Shanghai TV series.
Wang Jianer, the producer of "Flowers", Secretary of the Party Committee and Chairman of Shanghai Film Group, said that as an important implementation carrier of Shanghai Film's "14th Five-Year Plan" premium content strategy, Shanghai Film is accelerating the integrated development of Shanghai-style IP and promoting the new generation of Shanghai-style creations. , create a "Shanghai style feast plan". "Myth of Love" and "Flowers" will become the starting point of Shanghai Film's "Shanghai-style Feast Plan", and a series of Shanghai-style film and television works are in full swing.
According to reports, the "Shanghai Feast Plan" consists of two parts. The first part is dedicated to bringing Shanghai-style works recorded in film history back to the public eye, and reproducing Shanghai-style classics through dubbing in Shanghainese and 4K restoration. Currently, "The Crow and the Sparrow", the first Shanghai film to win a government award, is preparing a Shanghainese dubbing version. In November 2023, the Shanghai-language original version of "Big Li, Xiao Li and Old Li" was unveiled as a launch film for the "Xie Jin Centennial Birth Commemorative Exhibition" in Beijing. The second part of
is to forge a new Shanghai-style high-quality film and television, relying on Shanghai Film's "Famous Director Cooperation Plan" and "Newcomers and New Works Plan" to create a "new Shanghai-style" with Shanghainese as its characteristics and reality as its background.Currently, "Love Myth 2" is scheduled to start filming in Shanghai in March 2024. It will continue the team of the previous work, based on a female perspective, and capture contemporary Shanghai urban topics; "Share the Table" (formerly known as "Two Foods, One Meal") will be released in November 2023 Finished, focusing on the new social model "Fan Dazi", which is one of the important projects of Shanghai Film "Newcomers and New Works"; "My Slow Battle with AI" (formerly known as "August City Affairs") was independently created by the screenwriter of Shanghai Film and will be approved by Shanghai Film. A romantic story reflects the humanistic style and character of the city of Shanghai.
Wang Jianer said that film and television culture and urban charm complement each other and achieve each other. Shanghai-style films have always been an important force in the high-quality development of Chinese films and the introduction of Chinese stories to the world. Shanghai Film will accelerate the core strategy of "high-quality content", continue to create works with the potential of Shanghai-style big IP, create a new Shanghai-style movie belonging to this era, and create a Shanghai model of cultural confidence and self-reliance.
Source: Shanghai Songjiang
