Exclusive investigation: How popular are micro-short dramas? Collapse
1905 Movie Network News This year, micro-short dramas have shown an explosive growth trend, especially the sudden rise of mini-program short dramas. There have been many hit dramas, making micro-short dramas a It’s a hot spot, surrounded by all kinds of people, and many professional film studios have entered the game.
The popularity of micro-short dramas has spread to Hengdian and Xiangshan Film and Television Bases in Zhejiang. Due to the short shooting cycle and low investment, the number of micro-short drama crews of more than 20 people has accounted for more than half of the total number of local crews. In order to support the development of micro-short dramas, Zhejiang Ningbo Film and Television Cultural Industry Zone focuses on building the Xiangshan 706 Film and Television Mass Entrepreneurship Center. In the first phase, 5 buildings with 49 office rooms will be launched, including 10 free maker spaces for young filmmakers, effectively reducing the production cost of the crew. cost. Hengdian Film and Television City also provides convenient conditions for the filming of micro-short dramas.
Micro-short dramas exploded onto the scene in 2023. The views of "Twenty-Nine" and "Escape from the British Museum" reached 830 million and 430 million respectively. According to the "2023 China Online Audiovisual Development Research Report", among the 1 billion short video users in 2022, about 50.4% of users have watched micro-short dramas within 3 minutes, and the industry is in a period of rapid growth. However, the market needs to be regulated, the number of dramas has doubled, traffic costs are high, and actual benefits are limited, which have also become practical problems for current micro-short dramas.
Since late November last year, the State Administration of Radio and Television has launched a special campaign to rectify online micro-short dramas, removing more than 25,000 short dramas, totaling 1.36 million episodes, and 2,420 mini programs containing illegal content. From March 2023 to the present, more than 350,000 episodes (strips) of vulgar and harmful online mini-drama have been cleared, and 429 related mini programs and 2,988 accounts have been classified and disposed of.
Click to watch the video: Focus on the new trends and cold thinking of the micro-short drama industry
From explosive growth to a gradual return to calmness, in one year, the development path of the micro-short drama industry has become increasingly clear. The industry’s understanding of micro-short dramas The development prospects are still very promising.
