37,200 units, this is the sales volume achieved by Hongqi in October. As a B-class luxury SUV priced from RMB 183,800 to RMB 249,800, the new Hongqi HS5 is still the main-selling model among products in the same class.
Of course, such performance is inseparable from its excellent product quality. The solid material standards shown in the disassembly of the new Hongqi HS5 some time ago are already a strong proof. In addition, the recognition of the new Hongqi HS5 is also inseparable from consumers' widespread recognition of the Hongqi brand.
As an important representative of independent brands, Hongqi, blessed with special feelings, is a well-known luxury brand in the hearts of many people. When it comes to luxury, the traditional perception is still based on the accumulation of high-end leather, big-name speakers, etc., but Hongqi has its own unique interpretation of this, which is meticulous service.
"3 Lifetime 1 Free Warranty" breaks the industry stereotype
In the automotive industry, "3 years/100,000 kilometers warranty" seems to have become a set of rules that everyone is familiar with. But in the case of Hongqi's characteristic "heart service", this is obviously not enough. What Hongqi wants to provide is sufficient peace of mind and long-lasting protection of "3 Lifetime and 1 Warranty Free".
"3 Lifetime 1 Free Warranty" refers to: lifetime free warranty, lifetime free rescue, lifetime free pickup and delivery, and 4 years/100,000 kilometers long free maintenance. It can be said that it runs through the entire car life cycle, and these rights and interests It can effectively solve the many worries of customers when using their cars.
Take maintenance as an example. In addition to fuel costs, maintenance costs have always been another major expense for using a car. According to the domestic average car replacement cycle of 3-5 years, Hongqiās 4-year/100,000-kilometer free maintenance policy can basically cover almost the entire car life cycle, which means that the car has not paid a penny for maintenance for so many years. This saves a lot of money.
Sometimes, what we are afraid of is not accidents, but more of trouble. And Hongqi Service can solve all of these for you. For example, if you encounter an accident while driving on the road and cannot drive normally, someone will come to your rescue for free with just one phone call. If you donāt have time to go to the store to maintain the car, someone will come to pick up the car with just one phone call and return it to you after maintenance... And "lifetime service" "Free warranty" is a firm commitment given by Hongqi to consumers.
"The Concierge Way" redefines luxury service
In addition to solving problems, what else can you provide to customers? This is a question Hongqi asked himself. Therefore, Hongqi has brought about the further evolution of service quality with the "concierge approach". On the basis of inheriting the "Heart Service" brand and starting from the Hongqi brand concept, we have created the ultimate service experience in line with the characteristics of Hongqi's independent luxury brand.
Specifically, around 15 service scenarios such as car purchase, maintenance, and rescue, the "Concierge Way" has designed "red flag gift," "intimate farewell," "front reception," "arrival parking introduction," etc. 16 red flag moments with rich and considerate service content.
Under this detailed specification, Hongqi service allows users who are Hongqi car owners to obtain a sufficient sense of ceremony and noble experience in almost every scene.
Get As for the "Red Flag Ceremony", there are 6 action specifications alone, including greeting, delivery, and guidance, which respectively correspond to 9 etiquette trigger points such as customer arrival, customer greeting, and demand confirmation. For a luxury brand, It is said that this kind of standardized etiquette is particularly important. It not only allows people to gain a sense of courtesy, but also displays a brand image.
In the process of daily car use, maintenance is inevitable. When your car has just been Being lifted up by the lift in the workshop, you are suddenly notified to go to the airport. It doesn't matter, Hongqi will assign a special person to take you there in a special car. Does this sense of respect come up instantly?
And on the user's birthday or special holiday, Hongqi will also take the initiative to greet and send small gifts. In fact, it doesn't matter whether the gift is valuable or not, it is the feeling of being missed that touches people's hearts the most.
A true story across China
The terms and regulations written on paper are cold, so the following real cases may make you understand why Hongqiās service is called the ultimate.
A customer from Ningbo encountered typhoon weather when he returned to his hometown. The whole town was almost flooded and the vehicles were flooded. As the whole town was engaged in natural disaster rescue, the insurance company had no time to take care of it, so the customer called Ningbo Xinzhiqi, which was more than 100 kilometers away, for emergency rescue. When Ningbo Xinzhiqi had dispatched all rescue vehicles of its group, it immediately contacted the Hangzhou Towing Company through group relations to implement emergency rescue and help customers get out of trouble.
After identification, the customer's vehicle has reached the scrap standard. However, the customer calculated that if the car was scrapped, he might not be able to buy another Hongqi brand car in the short term. However, the customer was deeply moved by Hongqi's service and decided to give up the total loss compensation and asked to continue to use the Hongqi car after repair.
There is also a car owner of a joint venture brand. When the car could not be started at night, he contacted the 4S store of the brand. As a result, the price was too high and the car owner could not accept it.
Later, the car owner remembered that he had obtained the contact information of the Hongqi brand when participating in an event, so he contacted the car with the attitude of giving it a try. Unexpectedly, the Hongqi store really quickly sent someone to solve the problem.
not only serves its own brand, but also treats other brands with enthusiasm and enthusiasm. Hongqi's pattern and realm are not low. Influenced by Hongqi's sincerity, this car owner later replaced a Hongqi H9 and became a real Hongqi car owner.
It is easy to build luxurious configurations, but it is not easy to provide the ultimate service. The "Hongqi Concierge Way" is based on many years of business experience. It has deeply explored many user pain points that existed in the past and provided targeted strategies with sincere and meticulous services. It is undoubtedly more connotative and deeper in creating luxury. and long-term benefits.
Seeing here, it is not difficult to understand why the sales of Hongqi cars have been increasing. The products are hard-core enough and the services are extreme. This is the deeper secret behind Hongqi that we have glimpsed. In fact, these are all "conspiracies" when you think about it, but how difficult is it to do it? Do you think other brands donāt know these truths? It's just that they couldn't do it, but Hongqi did it. This is the gap.
