On the day before yesterday (August 15th), Dongfang.com Zongxiang News exclusively reported that Tsai Ing-wen, the leader of the Taiwan authorities, was "transiting" in the United States. Courtesy from the store. The matter continued to ferment all day yesterday, and what was even more unexpected was that 85°C's mainland branch became a shield for its Taiwan headquarters in this matter, directly laying down the gun.
Taiwan headquarters sent a statement to 85°C in mainland China saying that it could not be modified
Looking back on the whole matter, in fact, at noon the day before yesterday, after the exclusive report of Dongfang.com Zongxiang News was published, 85°C’s branch in mainland China was already the first The time is known, but since the incident happened in the United States, the specific operation of 85°C is separated, and its Taiwan headquarters is directly responsible for the American market. Therefore, the public has not waited for the response from the mainland. It can also be said that the mainland branch has no right to represent Headquarters responded.
Early yesterday morning, Dongfang.com Zongxiang news reporters learned from relevant channels that the Taiwan headquarters sent a statement to the mainland 85°C, signed "85°C Group", made it clear that the statement could not be modified, and was directly posted on social media. published in the media.
In view of its administrative affiliation, Mainland 85°C issued a statement through its Sina Weibo, WeChat official account and other channels at 9:35 a.m. Beijing time yesterday.
Picture: 85 degrees C's three-point statement
Taiwan 85 degrees C: This is the three points in the mainland company's individual practice
's statement. Obviously, neither the content nor the attitude can quell the turmoil, and it has aroused netizens. Further discussion.
At the same time, after monitoring this statement, some Taiwanese media and Taiwan authorities directly defined it as a "humiliating" statement. Afterwards, the jaw-dropping thing was that in an interview with the "Economic Daily" on the island, 85°C's Taiwan headquarters directly blamed the statement, claiming that "this is an individual practice of the mainland branch, and the head office will not publish it. any comments".
Picture: Screenshot of relevant report of Economic Daily
In addition, according to Taiwan’s “Central News Agency” report, on the afternoon of the 15th, Taiwan’s 85 degrees C “low-key” issued a two-point statement, only saying that “companies also have the responsibility to take care of the pressure of employees. ", and "hope that the peaceful development of the two sides of the strait will allow businessmen to work hard for the economy."
Continental 85°C: This is not something we can control
Dongfang.com Zongxiang News understands that the mainland’s 85°C is due to administrative affiliation, so it is not yet possible to express an opinion. Late last night, in an interview with Taiwan's "Central News Agency", Li Dingzhong, the general manager of 85°C Mainland, said in a meaningful way about the various situations that 85°C Mainland encountered after the incident,
"is not very clear, and also Non-enterprises can control it themselves."
Picture: Tsai Ing-wen "patronizes" the United States at 85°C
In fact, the mainland market has always been the top priority in the global revenue of 85°C. According to public information, as of the end of 2017, 85°C has more than 1,000 stores around the world, including more than 550 stores in mainland China, covering 93 cities in 17 provinces, and it has been expanding continuously. According to the financial report of 85°C’s Taiwanese parent company Gourmet-KY (2723), the company’s revenue in 2017 was approximately RMB 5.1 billion, of which 85°C in mainland China contributed nearly 2 billion yuan. From this point of view, the "practice" of 85 degrees C is really chilling, and it is not conducive to calming down the storm. 85°C Taiwanese parent company Gourmet-KY also closed at NT$273.5 yesterday, a drop of 3.01%.
As for the mainland market, which it relies heavily on, ’s products have already been “off shelves” on mainstream food delivery platforms such as “Ele.me”, “Meituan”, and “Dianping”.
Picture: Major takeaway and catering platforms in mainland China are "off shelves" at 85 degreesz
probably because of the repulsion and contempt for the "Taiwan independence politician" Tsai Ing-wen's behavior of "transiting through the United States as the head of state", we refuse to accept any behaviors and remarks that support and get close to him. The sentence
can roughly summarize the reasons for our "concentrated bombing" of 85 degrees C in recent days. The process of
from questioning to response actually left room for the company to restore its reputation. However, the mainland company is controlled by the headquarters and is like a marionette, and the Taiwanese parent company also avoids the important and tries to take advantage of the situation. This makes this tens of billions of market value An international enterprise has become a "little daughter-in-law" who is angry at both ends.
We can't force passers-by to speak up, but we have the responsibility to denounce "helpers" who don't distinguish between right and wrong. We don't want to "fight the wall" on the territory of other countries, but we can't tolerate those who fiddle with the bottom line and pretend after making mistakes." Silly white sweet". 85°C like
is really a bit cold!
Source: Dongfang.com · Longitudinal News
Author: Xu Ming, Song Zuli
Editor: Bian Yinghao
Reviewer: Happy
