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Hemingway read the sea and found that life is a fish that takes a lifetime to be hooked.
Van Gogh read the wheat field and found that art hides behind the sun to enjoy the cool.
Freud read dreams and found a secret passage to the subconscious.
Rodin read the human body and found a beautiful coastline not found in Columbus.
Camus read Kafka and found that the truth has been half of the story.
————"Reader's Group Portrait"
In 1989, Li Xinpin, who entered the advertising industry at the age of nearly 19, used this "Reader's Group Portrait" to apply for the Taipei Eslite Bookstore at the time, and has since become a sincere The Queen's copywriter of Pinshudian for more than 20 years has become the later "Chinese-speaking copywriter queen".
Li Xinpin’s copywriting is full of emphasis, like Wong Kar-wai.
expired canned pineapples, unexpired appetite, expired negatives, unexpired creative desire,
expired "PLAYBOY", unexpired sexual desire, expired old books, unexpired curiosity.
Comprehensive 50~30% off auction activities, with more goods, less prices and fast supply.
knowledge has no shelf life, welcome old rain and new knowledge to come to search and buy a large number of old books, it will be useful for a lifetime.
---- Eslite Dyna shop auction books "overdue books, but of curiosity"
Li Xin frequency never wrote selling style of simple text. When
wrote Chow Sang Sang’s jewelry copy, she wrote the story of the copy as a man's monologue to salvage love; when
wrote SK-II, it became a ritual and gift of energy supply for the goddess;
even wrote about technology brands such as Asus. It also wrote about the beautiful scenery around the world.
Li Xinpin’s copywriting is a beautiful story.
Her control of words and words is almost crazy, and she can always write gorgeous rhetoric clearly and ecstatically.
Her copywriting works have transcended the commercial copywriting itself, between copywriting and literature.
It’s no wonder that even Yi Nengjing also praised Li Xinpin’s copywriting in her book:
The copywriting she wrote for Eslite at that time was full of talent and knowledge, and I always went to Eslite on time like a primary school student to meet a respected author. Copywriting reading.
Her copywriting "strong philosophy, wide knowledge of
, fresh and comfortable , artistic conception, unique perspective"
other advertisers can achieve more than ten years of achievements, Li Xinpin only took a few short years. carry out. The popularity of
eslite copywriting has attracted more merchants and brands. She began to write newspaper columns, write brand copywriting, and continue to write books.
Due to excessive work and psychological pressure, Li Xinpin gradually fell into the trough of life:
was physically and mentally exhausted, catching a cold, coughing, suffering from pneumonia... Until the age of 35, she began to think, what is the motivation for her to continue?
's clueless thinking made her unable to find the answer, so she chose to retreat and went to India to start a 21-day journey to find herself.
This trip to regain a new life has made Li Xinpin's understanding of life more thorough, and he has also found a way to maintain his enthusiasm for the writing career .
She started to read a lot, insisting on reading one book a day; watching movies, nearly 300 books a year; spending half of the year on traveling, observing and learning new things.
In "Li Xinpin's Creative Ideas", she summarized her method of getting inspiration: regards herself as a new born, and she is brand new every day. The "brand new" of
refers to a "creative" lifestyle that constantly overthrows the past self. In the title of "Fourteen Life Creativity Lessons 2", she wrote "Overthrow Li Xinpin's Creativity".
This is also the reason why most people, after reading Li Xinpin’s ad copy, comment that the text is philosophical, broad in knowledge, fresh and comfortable, artistic, and unique in perspective.
In 30 years of creative life, there are countless brand cases
After half a year of polishing, the listener can immediately understand the creative copywriting thinking of
. Can it be cultivated the day after tomorrow?
Li Xinpin said, yes. Writing may be a talent, but copywriting is actually a skill.
Li Xinpin has compiled his 30 years of creative experience into a set of audio courses that can help you get rid of boring copywriting and improve creative copywriting.
In this set of courses, she talked about the creative sources of nearly a hundred copywritings she created for many well-known brands such as Eslite Bookstore, SK-II, Joy City, etc., and taught you how to look at life from an innovative perspective. , So as to extract creative inspiration.
In addition, all the scenery she has seen, all the stories she heard, all the books she read, and all the movies she has watched in more than 50 countries for more than 30 years have been included in the course. It is the summary of her life for decades.
Li Xinpin has been polishing the content, case selection, and even the recording environment and voice tone for more than half a year.
In her 30-year creative career, she has written countless brand cases, but to be able to combine the knowledge points and creative principles of the course, she must screen the selected cases.
She hopes that every creative knowledge point and case she tells can be instantly understood by listeners, and can even be used in actual writing immediately.
General workplace courses are mostly expensive, and copywriting courses cost more than 1,000 yuan. But now for only 199 yuan, you can permanently listen to Li Xinpin’s creative copywriting class and get a new creative thinking method.
In addition to the 45 main classes, Mr. Li Xinpin deliberately left a small assignment after each class. After every 5 classes, an assignment review course is arranged, allowing you to check your learning results anytime, anywhere. Understand your own writing improvement direction.
This is not only a copywriting teaching course, but also an experience to enhance the lifestyle.
From the golden structure of copywriting to enhancing sales conversion; from the writing methods of international copywriters to the screen-level marketing case analysis...
This course will take you to experience a different creative lifestyle and look at it with a new perspective In daily life, explore creativity anytime, anywhere.
Don’t make detours, follow the real creative copywriting master to learn
Get rid of mechanized writing, learn to grab inspiration
Master the classic screen copywriting routine
Make your copywriting orders
Come into this class now: "Inspiration" Xin Pin’s Copywriting and Creativity Class.
- z15 You don't need to spend thousands of dollars to learn a workplace copywriting course, and you don't need to travel the world to find sources of inspiration. You only need to spend 199 yuan to listen to real big guys telling you about creative thinking you have never experienced.
A new kind of creative life experience
199 yuan in exchange for permanent listening to a set of creative thinking training methods, which is equivalent to less than 2 yuan for a lesson. There is nothing more cost-effective than this.
- z15 The writing skills of copywriting have since become gold medal copywriting.
- z15 Served well-known brands in various industries such as SK-II, Chow Sang Sang, Asus, Joy City, Taipei Art Festival, and published the book "Fourteen Life Creativity Lessons".Introductory book for report writing.
"Inspiration is coming: Li Xinpin's creative copywriting course" is not only a creative copywriting course, but also an experience to enhance your lifestyle. Li Xinpin incorporates her 30-year experience of traveling to more than 50 countries in the course, and contains the books and movies she has read, allowing you to look at daily life with a new perspective and explore inspiration.
"Inspiration is coming: Li Xinpin's copywriting creativity lesson"
is hot online, and the whole period is only sold at 199
buy and enjoy the creative copywriting lesson after copywriting days
Long press to identify the QR code below, and immediately join the course
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* This program is a paid subscription column, 199 yuan / complete works, after the subscription is successful, you can listen to all the updated content.
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