teahouse, lively and stretched.
, like the cafes on the left bank of Paris, the teahouses in Chengdu, taste the unique taste of the city.
In winter and spring, I find an outdoor cafe with three or five people sitting around, talking about the vastness of the universe or maybe the tiny hairs, and seeing people coming and going and maybe the market. Tired of talking, I picked up the tea cup in front of the table to blow out the floating tea, suffocated a big mouth, and then shouted: "Boss, add water." Of course, the more careful tea guests will choose to cover the bowl and use the lid lightly before drinking tea. After scraping the petals and sucking the tea soup, he still shouted: "Boss, add water." The voice was much softer.
Especially at this time, when spring tea sprouts new buds and fresh leaves are picked and fried, it should not be long before teahouses are busy with new teas and tea customers are busy sipping tea. The
epidemic will always dissipate. Can the budgeri of Pujiang tea garden and the nectar of Mengding Mountain meet in the spring cup as promised?
[Pujiang]
picking and purchasing, Pujiang spring tea is near
for seven consecutive years, every year around February 24th, tea merchants and Gui Shuangxin will book air tickets, starting from Hohhot and destination Chengdu. Gui Shuangxin will live in Chengjia Town, Pujiang County for the first half month, just to collect tea. This year, Gui Shuangxin has yet to determine when it will become better. "You know the epidemic situation, it's not convenient to go out now, but I definitely want to come."
is located in the core area of 800,000 mu of tea base in western Sichuan. There are more than 100,000 mu of tea gardens in Pujiang, and the core area of Chengjia Town has 22,000 tea gardens. mu. Cao Bo, secretary of the Party Committee of Chengjia Town, said that at this time in previous years, tea gardens had entered a large-scale mining period. Due to the temperature drop a few days ago, this year will be postponed for about 3-5 days.
Weeding and pruning, in Wanmin Village, Chengjia Town, a tea planter Yang Renbin is skilled in the tea garden. He said: "This year, if we don't leave the house or go out, we will stay at home and concentrate on the tea garden." Currently, Pu Jiangquan There are 15,000 tea growers and 60,000 tea farmers in the county. Will the new crown pneumonia epidemic affect their fresh leaf picking? Liu Fucheng, director of the Pujiang County Agriculture and Rural Bureau, is very sure, "the impact is not significant."
Pujiang’s tea garden adopts the model of "farmers + cooperatives + company + base". The 10,000 mu of tea gardens are picked by farmers scattered in each home. The farmers only need to provide the picked fresh leaves to the cooperative or tea enterprise. There is no problem of own distribution.
The day before yesterday, Liu Fucheng made a special trip to Sichuan Jiazhu Tea Co., Ltd. in Chengjia Town. In about a week or so, this tea factory will start a large-scale fresh leaf purchase. After walking around, Liu Fucheng was more certain that picking and purchasing during the epidemic is not difficult. The important thing is to innovate work methods during special periods and do a good job in the prevention and control of imported epidemics.
Zhou Xianwei, executive deputy general manager of Sichuan Jiazhu Tea Co., Ltd., told Liu Fucheng that they were well prepared for the epidemic prevention and control during the fresh leaf acquisition. In addition to organizing personnel to sterilize production machines and public areas a week in advance, the fresh leaf acquisition process is also gradually optimized. For example, make a map of the distribution of fresh leaf purchase points, and use announcements, WeChat and other channels to release information on tea purchase points, time, and prices in a timely manner; WeChat payment is promoted to reduce cash transactions and cross-infection. "On WeChat, we will inform which village will come in that time period. We will send a special person to purchase the village 3 kilometers away from the factory." Zhou Xianwei said that the spring tea output of his tea factory is about 1,000 tons, of which 80% is sold. Going outside the province, and orders from outside the province have been signed as early as January this year, so it seems that the epidemic has little effect on sales.
tea farmers and tea enterprises are strong, and policies are also actively helping. Liu Fucheng said that this year Pujiang issued a policy to grant 50% subsidies to the investment in the construction of the epidemic prevention system for leading agricultural industrialization enterprises that meet the standards for resumption of epidemic prevention and resume production safely, up to a maximum of 100,000 yuan. In addition, for the enterprises authorized by Pujiang Buxue landmarks to purchase and process more than 20,000 kilograms of Pujiang Buxue raw materials, they will be given a subsidy of 100 yuan per 100 kilograms, up to a maximum of 100,000 yuan.
[Famous Mountain]
has tea farmers selling tea every day, and the "green channel" of tea merchants enters the production area
When the tea farmers in Pujiang prepare for picking fresh leaves, the purchase of fresh leaves is also in progress in Ya'an, 50 kilometers away.
Currently, the area of tea gardens in Ya'an City is stable at 1 million mu, with a comprehensive output value of 18 billion yuan. The tea area, output and output value are among the top in Sichuan Province. It is expected that Ya'an tea will enter the stage of large-scale picking after today. Mingshan District, Ya'an City, is one of the largest tea producing areas in SichuanOne.
In Xindian Town, Mingshan District, tea pickers from other places who came to Ya'an to obtain health certificates will implement separate meals and separate meals, and family-based spring tea picking; February 13, Baizhang Town, Mingshan District On the second day of the opening of the leaf trading market, fresh leaf buyers gradually increased. The average price of fresh leaf trading was about 53 yuan per catty. As of February 17, of the 74 tea companies in Hongxing Town, Mingshan District, 5 of them had resumed work. The purchase of more than 2500 kilograms of fresh leaves...The data may show that under the epidemic situation, spring tea is getting closer and closer to us during effective prevention and control.
But picking fresh leaves is only the first step. For the more competitive production areas, the challenges from the market are even more obvious.
As early as February 10, Mingshan Yuehua Tea Group posted a notice at the entrance of the factory, and the company resumed work and purchased a large number of fresh leaves. Since then, many tea farmers have come here to sell tea every day. Zhang Bo, general manager of Yuehua Tea Group, told Red Star News that after the smooth resumption of work and production, Yuehua Tea Group also faced considerable pressure, and the first thing to bear was financial pressure. The company collects all the tea farmers who come to sell fresh leaves, and buys about 6 to 7 thousand catties of fresh tea every day. Together with other expenses, the daily cash outflow is nearly one million yuan. "At this time in previous years, customers from all over the country came in batches and orders. This year, only a few old customers came to order, and the order volume was not as good as before." Zhang Bo said that the same futures products "supply exceeded demand" in previous years. Affected by the epidemic, sales markets in Chengdu, Hubei, and many coastal cities have not yet opened up to% of the inventory of goods. The pressure on fund recovery is very high. In addition, goods ordered by non-local customers can only be sent through logistics. As the transportation industry is affected by the epidemic, sales costs are invisibly increased.
"Of course, we are also actively adjusting our sales model. Selling tea through third-party platforms such as JD.com, Tmall, Douyin, etc. has also had some effect." Zhang Bo said that 80% of their tea is currently sold online.
Obviously, when the epidemic will end, it becomes particularly important for the spring tea producing areas and tea enterprises. Zhang Bo felt that the epidemic had an inflection point, and so did spring tea. The next 14 days will enter the mass picking stage. If a large number of tea pickers and buyers cannot enter the production area, it will definitely affect the picking, processing and later transactions. "The epidemic is well controlled, and the impact on spring tea purchases is not too great," said Zhang Bo.
"The difficulties of enterprises are also our concern." Mao Xiaodong, deputy director of the Economic Cooperation and Commerce Bureau of Mingshan District, Ya'an City, said frankly that poor sales channels are indeed the biggest problem facing the epidemic. Shanglai Mingshan has opened up a "green channel" and introduced a series of safeguard measures. For example, the government will arrange special buses to Chengdu Shuangliu International Airport, Chengdu Railway Station, and Chengdu East Railway Station for tea dealers with more than 10 people to Mingshan, which are designated for tea dealers. Check in at a designated hotel and issue a "Tea Trade Certificate" to enter Mingshan's tea trading markets for transactions after necessary health checks. "I believe the effects of these policies will gradually appear in the future to promote tea sales." Mao Xiaodong said.
[Trend]
18 tons of tea tea merchants continue to order, the tea supply is very stable
Hohhot tea merchant Gui Shuangxin will order about 18 tons of tea from Chengjia Town every year, he only needs to provide the tea factory with a high-, middle- and low-end tea The price list and the quantity of various types of tea are enough. The tea factory in Chengjia Town will provide Gui Shuangxin with products that meet his needs.
Even if the tea harvesting work has such a mature process, Gui Shuangxin will still live in Chengjia for the first half of a month at this time each year. Why are you here? "I have been in the tea business for more than 30 years, and I want to communicate my control of the tea market with the tea factory." Gui Shuangxin explained that Pujiang's tongue is a bit bitter for the Hohhot market. This year he wants to invite tea masters Adjust the temperature of the fried tea so that the taste is suitable for Hohhot buyers.
Even if affected by the epidemic, Gui Shuangxin is still planning to order 18 tons of tea from Chengjia Town this year. On the one hand, the purchase price of tea does not fluctuate much. Not necessarily, this year’s situation is special.” According to public data from
, since 2013, the growth of tea consumption in my country has always been lower than the growth of output. In 2019, the total domestic tea production was close to 2.9 million tons, and the tea sales in the Mainland during the same period were close to 2 million tons. The oversupply of tea market production is certain. An industry person who did not want to be named analyzed that even if tea production is reduced due to the epidemic this spring, there will be no major problems with the upstream supply of tea. "On the contrary, the downstream consumer endThe epidemic is uncertain. "The person also admitted that the impact of the epidemic may be the last few meters of tea sales.
Indeed, due to the impact of the epidemic, the decline in demand and production will have a significant impact on the teahouse industry at the terminal service window of the tea industry chain. Chinese tea The information released by the Distribution Association shows that 92.67% of the country’s teahouses have no sales or sales have dropped by more than 90% due to the epidemic. It is expected that in the first quarter of this year, the national teahouse industry’s sales will drop by about 60% year-on-year. Some teahouses have multiple pressures such as inventory backlogs, rents, loans, wages, employee turnover, and customer loss. Loose tea sales, in-store "space" sales, including tea meals and performance services, will continue to decline . And this will also have a certain impact on the sales of spring tea.
Gui Shuangxin will often discuss with sellers in the industry whether this year’s spring tea sales will be affected. "Everyone’s views are relatively consistent, and the impact will be temporary. There must be, but everyone still has confidence in the market. "
Tea farmers are mining, tea enterprises are starting, tea merchants are starting... The footsteps of spring tea are approaching.
Red Star News Reporter Ye Yan Bai Ru Some pictures are provided by the interviewee
Edited by Liu Yupeng
